Zack Miller, Founder of Hatch

Growing In An Innovative Intrapreneurial Mentorship

Lean World

Who am I?

q  Founder, Hatch q  First Business at 10: Guy and a Rake q  Self-Taught Management q  Took 2-person company and grew to 11 FTE

& 700% growth, roughly 1.4 mm q  Created Start Norfolk q  Interim Chief Marketing Officer

What is Hatch?

q  Accelerator + Seed Fund + Campus q  40+ Portfolio Companies q  1000 Four

So What Are We Talking About Today?

Innovation

Mentorship

Millennials

Lean Business Environments

But what do you want out of this?

To learn new ways to innovate in your company without breaking the bank, while

growing company culture.

GOAL:

Millennials

Typewriter

Think about who Millennials are

Only had cell phones

Everything is digital

Wired differently

Multitasking

Innovation

What is innovation?

¨  Solving problems, filling gaps, or creating something new. Its putting a new spin on something old. Expanding the old, in with the new.

¨  Example: PB&J and Bacon and Blue Cheese ¨  Example: J&A Racing ¨  Parklets in downtown Norfolk ¨  Email what you want in the subject line ¨  WWE. Championships ¨  Amusement Parks

¨  But before it was Start Norfolk, it was small, intimate, entrepreneurial meetups that evolved into a larger affair.

Allow Momentum

¨  And the evolution of the innovation to happen. ¨  Example:

Coffee Downtown: A Way to Get Rid of Coffee

¨  Once-a-week, no-agenda meetup with free coffee ¨  Original idea to simply get rid of coffee and meet new

people. ¨  Morning meetings hadn’t faired well in the past for us, so

we were willing to try it out. ¨  Trial period of 6 weeks created. ¨  Investigated similar meetups around the country

¤ Free parking + Free coffee = Highest Conversions

Results

¨  Meetups went well, average 10-15 attendees per week.

¨  Every Tuesday, 8-9am ¨  Zero money invested to

start. ¨  After the 6 weeks, we

decided to keep going until coffee ran out.

¨  Happened around 3 months. ¨  Invested in a new 12-cup

coffee maker and additional coffee.

Investment

¨  5 Large Folgers Coffee containers + filters + $15 Machine = Grand total of $53

¨  With an average of 10 people per meetup and 32 meetups hosted since we started buying coffee products, each person cost us $0.165 each week.

¨  (32)(10)=320 ¨  $53/320=$0.165 per person ¨  For less than 17 cents a cup of joe, we were able to

convert these coffee drinkers into our customers.

Why should you launch an event?

¨  1. High ROI ¨  2. Brand Recognition/

Authority Status ¨  3. Community Give

Back ¨  4. Office Hours/Way

for you to have meeting without the hassle

How did we convert them?

¨  Added them to our events calendar email ¨  Those who asked about business, we would follow

up and share with them our events and programs ¨  Sponsorships

What are you currently doing in your company to innovate?

¨  It could be as simple as having the best “Customer Service” in the world

¨  That’s innovation

How Are You Executing?

Marketing Your Company By

Educating Your Community

Brainstorm 5 ways to be innovative in your company.

Project:

WHAT IS KEEPING YOU UP AT NIGHT?

1.  Past/Present Entrepreneurs: People who have a skill that you desire.

2.  Service Providers/Consultants 3.  Advisors/Chamber of Commerce/Webinars/

Blogs 4.  C-Level Executives

What is mentorship?

What do you want your team to learn? What do you want your teams to learn?

How can you teach them?

Lunch & Learns. Project tours internal or with other companies.

How do you incentivize outside mentors?

How do you incentivize internal mentors?

Mentor Speed Dating

¨  How do you connect?

Launching A Lean Business Environment

What Is Lean?

Are you sure you want to do this?

Social Media + Lean

Zack Miller Founder, Hatch mobile: +1 757-295-8635 twitter: @zackmiller84 linkedIN: www.linkedin.com/in/zackmiller84

What’s Coming Up Next?