DORMITORY COM APARTMENT

MAJOR COMPETITORSMAJOR COMPETITORS

Ambal’s (Villa Jose)AnnieDelaiESSU DormitoryGoliLolitLuzMarizMekeniMendozaSalvaOthersOthers Others

LOCATION/ADDRESSTabunanMaypangdanMaypangdanESSU-CompoundMaypangdanTabunanMaypangdanMaypangdanMaypangdanESSU-CompoundMaypangdanMaypangdanTabunanBorongan (Sawang)

HIGHLIGHTS OF THE STUDY

Marketing Feasibility Management Feasibility Technical Feasibility Financial Feasibility

EXECUTIVE SUMMARYA. Proposed Name of the Business &

Description. Feel At Home Dormitory Com Apartment,

located at Brgy. Maypangdan Borongan City, Eastern Samar.

B. Types of Business Organization General Partnership

C. Initial Investment P 1, 951, 770 .00

D. Industry Market Share Capture 4% of its market.

DEMAND

The study shows that there is great demand for boarding houses, rooms for rent and similar businesses in the area because of the increasing number of students every year.

TABLE 1: DEMAND FOR THE LAST FIVE YEARS OF OPERATION

Source: ESSU Dormitory, Boarding Houses inside and outside the campus.

YEAR PAST ANNUAL DEMAND (BOARDERS)

2008 1,417

2009 1,488

2010 1,562

2011 1,640

2012 1,722

TABLE 2: PROJECTED DEMAND FOR THE NEXT FIVE YEARS

YEAR A A+5Yrs. PROJECTED DEMAND

2013 76 1,722 1,798

2014 76 1,798 1,875

2015 76 1,875 1,951

2016 76 1,951 2,027

2017 76 2,027 2,103

SUPPLY

Given the number of beds that the boarding houses from within, outside and near ESSU can accommodate, the supply situation of the study was analysed

TABLE 3: SUPPLY FOR THE LAST FIVE YEARS

Source: EESU Dormitory, Boarding Houses (ESSU- Compound), Boarding Houses outside the campus.

YEAR PAST ANNUAL SUPPLY

2008 987

2009 1,038

2010 1,091

2011 1,144

2012 1,200

TABLE 4: PROJECTED SUPPLY FOR THE NEXT FIVE YEARS

YEAR A A+5Yrs. PROJECTED SUPPLY

2013 53 1,200 1,253

2014 53 1,253 1,307

2015 53 1,307 1,360

2016 53 1,360 1,413

2017 53 1,413 1,466

DEMAND AND SUPPLY ANALYSIS

YEAR DEMAND

SUPPLYDEMAND –SUPPLY

GAP

PERCENTAGE

SHARED OF

UNFILLED

DEMAND

MARKET SHARE IN

THE INDUSTR

Y

2013 1,798 1,253 545 30% 4%

2014 1,875 1,307 568 30% 4%

2015 1,951 1,360 591 30% 4%

2016 2,027 1,413 614 30% 4%

2017 2,103 1,466 637 30% 4%

MARKET SHARE (2012)

32%

17%16%

14%

8%

5%4%

4%Boarding Houses in Maypangdan (out-Campus)

FEEL AT HOME DORMITORY COM APARTMENT

Boarding houses in Tabunan

Boarding Houses inside the campus(including the school dormitory)

Future Competitors

Others in Tabunan

Others in Maypangdan

Others in Borongan (Sawang)

GENERAL MARKETING PRACTICES

Boarding houses or room rental business nowadays is a trend in the business industry especially around the city of Borongan. Since the city is on the process of progress, businesses are expected to boom as it develops.

(Includes FUTURE COMPETITORS)

PROPOSED MARKETING PROGRAM

Service Location Pricing Promotion

PROPOSED ORGANIZATIONAL CHART

OWNERS/ MANAGERS

CARETAKER P 7300 .00

(P260 .00 per day)

FINANCIAL ASPECT

Total Projected Cost

FIXED ASSETS PETTY CASH FUND 2,000.00 LAND Ρ 250, 000.00 BUILDING 1,569,635.00 EQUIPMENT:

WALL FAN (1,180 x 8) 9,440.00 FIRE EXTINGUISHER (3,600 x 4) 14,400.00 FIRE ALARM (2,500 x 4) 10,000.00 TELEVISION (15,000 x 1) 15,000.00 REFRIGERATOR (20,000 x 1) 20,000.00 FLAT IRON (600 x 2) 1,200.00 Ρ 70,040.00

FURNITURE AND FIXTURE: BAMBOO SALA SET (3,500 x 4) 14,000.00 DINING SET (4,310 x 4) 17,240.00OTHERS 22,540.00 53,780.00

TOTAL FIXED ASSETS Ρ 1,945,456.00PRE-OPERATING COST PERMITS AND LICENSES 5,315.00 ADVERTISING AND PROMOTION 300 REGISTRATION FEE 700 6,315.00

TOTAL PROJECTED COST Ρ 1,951,770.00

RENT INCOME:2013-2018

NOTE 1: RENT INCOME (Bed)

Year No. of Rooms No. of Occupants

2013-2018 (5)

4 (24) 48 (288)

Rental Fee Per Month Rent Income

₱600.00 ₱172,800.00

NOTE 2: RENT IMCOME (Flat iron)

Year No. of Boarders Rent Per Hour

2013- 2018 48 P 50.00

Weeks Per Month

No. of Months Per Year

Rent Income

4 6 P 57,600.00

THANK YOU!!!