buy only what you need: demand-driven acquisition as a strategy for academic libraries
DESCRIPTION
IDS Project Conference (Keynote). Oswego, NY. August 3, 2010.TRANSCRIPT
Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries
IDS Project ConferenceOswego, NY
August 3, 2010
Michael Levine-ClarkCollections LibrarianUniversity of Denver
Why Demand-Driven Acquisition?
Don’t librarians know best?
University of Denver Data – All Books
• 2000-2009– 252,718 titles (25,272 a year)– 46.9% unused (118,387)
• 2000-2004– 126,953 titles– 39.6% unused (50,226)
• FY 2010– Approx $1 million spent on monographs
University of Denver Data – University Press Books*
• 2000-2009– 40,058 titles (8,012 a year)– 39.7% unused (15,883)
• 2000-2004– 20,277 titles– 31.0% unused (6,278)
*“University Press” in publisher field
University of Denver Use Data (Titles Cataloged 2000-2004)
AllU.P.
4+ 23,854 (18.8%)4,029 (19.9%)
3 10,461 (8.2%)1,954 (9.6%)
2 16,257 (12.8%)3,134 (15.5%)
1 26,155 (20.6%)4,882 (24.1%)
0 50,266 (39.6%)6,278 (31.0%)
University of Denver Use Data (U.P. Titles Cataloged in 2000)
Ever UsedUsed 2005 or Later
4+ 932 (22.1%)882 (20.1%)
3 424 (10.0%)349 (8.3%)
2 682 (16.1%)439 (10.4%)
1 968 (22.9%)475 (11.2%)
0 1,217 (28.8%)2,078 (49.2%)
The Universe of Titles
• 170,663 books published in the U.S. in 2008*• 53,869 books treated on approval by Blackwell in FY
2008 (North America)• 23,097 forms generated in FY 2008– 4,687 titles ordered from forms
*Library and Book Trade Almanac 2009, p. 506 (preliminary data).
Everything is Different
• Born-digital books shouldn’t go out of print• OP material easy to find• Users expect remote access• We’re more accountable to our
administrations– Budget– Shelf space
How We’re Implementing Demand-Driven Acquisition
Developing a DDA Plan for DU
• Jan 2009: Begin conversations with Blackwell• Spring 2009: Begin conversations with EBL• Summer/fall 2009: EBL/Blackwell platform
development• Dec 2009: YBP/Blackwell announce merger• Jan 2010: Begin conversations with YBP• Spring 2010: Implement DDA with EBL• Spring 2010: Plan DDA with YBP• Summer 2010: YBP/EBL negotiations
The EBL Model
• First five minutes: free• First three uses: STL 1 or 7 days• Fourth use: purchase
The University of Denver Plan
• Print and Electronic Books• YBP and EBL• Slips– No fiction or textbooks– Discovery through the catalog
• POD (eventually)
• Automatic approval books will continue to come automatically (for now)
The User Experience• Catalog
– eBook– Print book
• Landing Page– Designed by EBL– Links to both versions– More information
• eBook platform– eBook – Link to catalog for print (eventually)
• Request– eBook platform – seamless– Catalog links to landing page
Workflow
• MARC records loaded (based on YBP slip notifications)
• Requests routed through Acquisitions (III Millennium Recommendations)
• Acquisitions places order– YBP or Baker & Taylor
• Book received• Patron notified• Future: drop ship to patron
Assessment
• Feedback Form (p)– At Request– At Delivery
• Slip “Ordering” (p)• Use Data (p and e)• Overlap of p and e
Dealing with Uncertainty
• Budgeting– Constant vigilance – Be ready to spend in May/June– Be ready to suppress records/turn off access• By date• By publisher• By series• By use trends• For all
Building Permanent Access
• Purchased ebooks• Purchased print books• Purchased POD• Links to other unpurchased content– Series– Subjects– Publishers
Implications
Impact on Researchers
• Can they– Browse the collection?– Get books as needed?– Get older books?
Impact on Libraries
• What about ILL?– Blur between ILL/Acquisitions– eBook rental replaces ILL?
• What about Collections of Record?• Are we still building collections, or are we just
buying books?
Impact on Librarians
• More time for harder selection?• Less connection to collection?
Implications for Scholarly Publishing
• Less predictable– Reduced frontlist sales?– Increased backlist sales?– Fewer copies sold per title?– Higher cost per title?– Fewer titles published?
• Better ebook sales?
Implications for Authors
• Harder to publish a book?– Implications for tenure/promotion– Alternate forms of publication?
Looking to the Future
Short Term
• eBooks– Multiple aggregators• Inconsistent coverage• Inconsistent DRM
– Publisher platforms• Print books– “On Demand” = “by mail”– Speculative purchasing for many titles
The Ideal Model
• All scholarly monographs available e/POD– Aggregator or publisher– POD in library
• Speculative purchasing – Rare/unusual– Special collections– Based on solid use data
