Domestic TourisDomestic Tourism m 分分分分 in in Britain and Britain and ChinaChina

By By 杨芳 杨芳 and and 伍泳伍泳婷婷

UK domestic tourism

Expenditure in 2003 is estimated to be over £59 billion. In 2003 UK residents took:

•70.5 million holidays of one night or more spending £13.7 billion

•22.3 million overnight business trips spending £6.1 billion

•34.3 million overnight trips to friends and relatives spending £3.4 billion

Purpose

1 *Relax

2 Explore and Discover

3 Other values

2

For sheer relax

As for relax, emphasis could be placed on ‘escaping’ real life and everyday routine, as well as the peace and quiet .As a result ,seaside and countryside become the relaxing destinations. However , *cities are becoming one of the favorite relaxing destination ,besides seaside and countryside

2.1

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Cities

Cities are increasingly becoming popular tourist destinations in their own right, offeringvisitors a vibrant, sophisticated and busy atmosphere that is distinctly different fromseaside or rural destinations. Tourists may visit a city for business, to see friends andfamily or just for a holiday, and may engage in a wide range of activities during their stay,such as shopping, nightlife, food and drink, sports, festivals or arts and culture.

5.1

Market Sizein 2000 Cities (large cities or towns with 100,000 + population) accounted for 35% of all domestic tourism trips 38% of spend

by 2003 increased to 36% of domestic trips 39% of spend, the single most important destination type for UK tourism.

smaller towns (10,000 -100,000 population)+ over half of all domestic trips can be attributed to urban areas.

=

5.2

In 2003

86% of adults had taken a daytrip to an English town or city in the previous twelve months. around 23.7 million Britons took a UK city break, defined as a trip of at least one night (normally one to three nights) that involves staying in one or more cities for a majority of the stay. In 2004

it was estimated that in the previous five years, around 45% of the total UK population had been on a UK city break

Why more and more people choose city-tourism?

1 Multiple Breaks2 Bookings3 Accommodation4 Transportation

5.3

People now have a limited amount of leisure time and more personal disposable income available, encouraging them to take ‘multiple mini-breaks’ throughout the year rather than one long holiday. City breaks of one to three nights serve this purpose well and in 2003,30% of holidaymakers took three or more city breaks in the UK.

5.3.1

People are increasingly relying on the Internet to make these bookings. In 2003, 11%-20% of all UK city breaks were booked online, compared to just 5% in 2001, and Internet use is projected to continue growing. Consumers find promotions or special offers very valuable when booking a city break. 43% of people who have been on a UK city break have actually taken advantage of such offers, which are normally advertised through newspapers and travel companies. Personal City Tourism recommendations from friends and family also play a crucial role in deciding where to takea domestic city break.

5.3.2

On average

53% of those who took short city breaks over the 2000-2003 period stayed in the home of a friend or relative.

About 34% stayed in hotels or motels and 6% stayed in a bed and breakfast establishment. So it’s very convenient for them to travel to cities .

5.3.3

The vast majority of domestic trips to cities are made by car, with only 10.9% using railservices. However, rail travel is still a key method of transport and accounts for 2.4 milliontrips to UK cities. London is the most popular city destination and is also the most likely tobe reached by rail.

5.3.4

The key to ‘exploring’ is having the opportunity to see, visit or trysomething new and different.

The Discover value probably has more overall appeal, since it focuses less on the physical adventure elements and focuses more on education, learning and culture. people associate it with arts, culture, history and heritage .

The theme park The Wild West Roman Theme Park

Landscape and heritage English Lake District The mountains of Snowdonia The Yorkshire Dales and Dartmoor

English Lake District

The mountains of Snowdonia

Chinese Domestic TourismChinese Domestic Tourism

Total Number of Domestic Tourists from 1996-2003

*unit: million people** unit: billion US dollars

What’s the purpose of What’s the purpose of Chinese spending their Chinese spending their holidays in traveling?holidays in traveling?

What places most attract What places most attract Chinese national holiday-Chinese national holiday-makers? makers?

Most Popular Cities –Most Popular Cities – Top 10Top 10

BeijingBeijing

Shanghai– Shanghai– Paris of the EastParis of the East

HangzhouHangzhou—Paradise on Earth—Paradise on Earth

Historical and Historical and Cultural SitesCultural Sites

Economic ZonEconomic Zones es （广州、深（广州、深圳）圳）

《中国国家地理》《中国旅游》http://www.bta.org.uk/

http://www.visitbritain.com/research

http://www.tourismtrade.org.uk/MarketIntelligenceResearch/DomesticTourismStatistics/default.asp

http://www.tourismtrade.org.uk/Images/England%20Product%20Segment%20Fit_tcm12-12334.pdfhttp://economy.scol.com.cn/cjdt/20051011/2005101191122.htm

Thank you

for your time !