by: vaughan taylor pr.tech eng. transmission specialist ls ... 2015/presentations/9.2... · digital...
TRANSCRIPT
Digital Radio in Africa – Opportunities and Challenges
By: Vaughan Taylor Pr.Tech Eng.
Transmission Specialist – LS of South Africa
Historical Overview
Present Challenges facing
broadcasters on the African
continent
The future promise of digital
considering the following;
• Applicable Standards
• The relevance of digital trials
for the industry, and
• Challenges for Digital
LS telcom Presentation – Lichtenau, 27.02.2015 2 © 2015 LS telcom AG
Agenda
There are well over 100,000 radio
stations on air around the world
today.
FM Analogue broadcasting is
widely used throughout the African
continent – these stations are
either state (public) and
commercial/community operated
entities
There remains a handful of AM
and SW broadcast stations on the
air today.
FM stations are valuable
commodities
LS telcom Presentation – Lichtenau, 27.02.2015 3 © 2015 LS telcom AG
Historical overview…
The FM band in most African major
radio markets is over-subscribed! This
is the single largest barrier-to-entry for
new radio stations in primary markets
Traditional broadcast mediums such
as AM and FM are generally inefficient
as they only permit one programme
per available ‘slot’
Whilst the most common ‘value-adds’
(being competent audio processing
and RDS) are known tools to enhance
a listeners experience, any radio
station today is being challenged by
the ability of any listener today to
freely download the music of their
choice onto a mobile device
LS telcom Presentation – Lichtenau, 27.02.2015 4 © 2015 LS telcom AG
Present challenges facing African
Broadcasters
LS telcom Presentation – Lichtenau, 27.02.2015 5 © 2015 LS telcom AG
The harsh reality of the FM band in several
radio markets today…
It is certain that FM radio will
continue its existence in Africa
and several parts of world, even
though there are countries where
FM analogue switch-off is planned
in this year.
For the most part – FM and some
AM/SW receivers are commonly
available. For the most part AM
audiences in South Africa for
example are by contrast smaller to
the FM markets.
For primary and developed
markets it stands to reason that
the time is ripe to consider
alternatives to supplement the
existing analogue mediums…..
LS telcom Presentation – Lichtenau, 27.02.2015 6 © 2015 LS telcom AG
What does the promise of digital hold for
radio in Africa?.......(1)
DAB+ is one such digital radio
technology which is aimed for use across
several countries in Europe, Africa and
Asia Pacific.
The original technology was developed in
the mid 1980’s was launched as a trial by
the Norwegian Broadcasting Corporation
(NRK) in September 1995.
An upgraded version (known as DAB+)
was released in 2007 – offering several
enhancements above the original Eureka
147 version.
South Africa has launched a trial DAB+
service which is being done through
national signal distributor Sentech and
the National Association of Broadcasters.
The service was formally launched in
December 2014.
LS telcom Presentation – Lichtenau, 27.02.2015 7 © 2015 LS telcom AG
The promise of Digital….? (2)
Applicable standards….
LS telcom Presentation – Lichtenau, 27.02.2015 8 © 2015 LS telcom AG
Present DAB+ status of active/pilot
services…(3)
Digital Radio Mondiale (DRM) is a set
of digital audio broadcasting
technologies designed to work in the
medium and short-wave bands.
DRM is seen as the technology which
will certainly breathe new life into
traditional MW/SW analogue
broadcasting offering listeners with
much improved audio quality.
An initiative headed up by Radio Pulpit
has seen the launch of a DRM pilot
service on 1440kHz being broadcast
from a TX station on the eastern side
of Pretoria.
LS telcom Presentation – Lichtenau, 27.02.2015 9 © 2015 LS telcom AG
The promise of Digital…..(4)
The relevance of digital radio trials are
indeed a positive development for
Africa by way of the following;
• DAB+ holds the promise to further
expand radio markets where
present FM capacity is diminished
and/or completely exhausted.
• DAB+ and DRM are mutually
inclusive technologies – a station
could technically exist on both
platforms allowing the receiver to
make the selection between the
services!
• DRM provides a means to
rejuvenate MW and SW
broadcasting bands through
offering improved audio quality and
programme associated data
features
LS telcom Presentation – Lichtenau, 27.02.2015 10 © 2015 LS telcom AG
The relevance and opportunities of Digital
trials for the industry…
The success of Digital Radio depends
ultimately on the availability of
receiving sets.
DAB+ offers the widest selection of
sets at this point with some of these
devices being offered around USD25.
There are fully-fledged services in
operation in 21 countries around the
world today.
As in the case of DRM – the world is
eagerly watching the largest
implementation of a complete network
of high power transmitters for All India
Radio in terms of further stimulating
the manufacture of affordable
receivers.
A South African DRM receiver initiative
is also being investigated…
LS telcom Presentation – Lichtenau, 27.02.2015 11 © 2015 LS telcom AG
Challenges for Digital Broadcasting…
LS telcom Presentation – Lichtenau, 27.02.2015 12 © 2015 LS telcom AG
Thank you very much for your attention!
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