cable tv's - hkce · 2008. 10. 27. · website: e-mail: [email protected] 香港荃灣海盛路9...

有線電視資料概覽 CABLE TV's

Facts & Figures

2008 年 10月 October 2008

香港有線電視企業有限公司（有線寬頻通訊集團成員）有線頻道電視廣告銷售獨家總代理 Hong Kong Cable Enterprises Limited (A member of the i-CABLE Communications Group) The Exclusive Commercial Airtime Sales Distributor of i-CABLE's Channels 8/F, Cable TV Tower, 9 Hoi Shing Road, Tsuen Wan, Hong Kong Sales Enquiry: (852) 2112 6888 Fax: (852) 2112 7891 Website: www.hkce.com E-mail: [email protected]

香港荃灣海盛路 9號有線電視大樓 8 樓廣告查詢: (852) 2112 6888 傳真: (852) 2112 7891 網址: www.hkce.com 電子郵件: [email protected]

有線電視資料概覽（2008 年 10月） CABLE TV's Facts and Figures (October 2008) 2

目錄 / CONTENTS 頁 / PAGE 香港有線電視有限公司 / HONG KONG CABLE TELEVISION LIMITED 簡介 / Introduction 網絡 / The Network 有線電視年表 / Chronology of CABLE TV 有線電視節目 / Programming of CABLE TV

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有線電視覆蓋率 / PENETRATION OF CABLE TV 有線電視訂戶增長 / Growing Subscription of CABLE TV

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有線電視觀眾人數摘要 / SUMMARY OF CABLE TV VIEWERS 各頻道之觀眾人數 / Viewership By Channel

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有線電視觀眾層面 / PROFILE OF CABLE TV VIEWERS 摘要 / Summary 性別 / Sex 年齡 / Age 職業 / Occupation 教育程度 / Education 家庭每月總收入 / Monthly Household Income 各頻道之觀眾層面 / Viewers' Profile By Channel

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香港有線電視有限公司 HONG KONG CABLE TELEVISION LIMITED

簡介 / INTRODUCTION

有線寬頻通訊有限公司（有線寬頻通訊）為本港具領導地位的綜合通訊服務機構。集團是香港最具規模的視像與多媒體內容製作商之一；擁有及經營覆蓋幾及全港的兩大網絡之其

一；並提供收費電視，寬頻上網及話音服務。集團銳意為本港市民提供綜合資訊、娛樂及通訊服務，讓科技融入生活。 i-CABLE Communications Limited (i-CABLE) is Hong Kong's leading integrated communications company. It is one of the largest producers of video and multimedia content in Hong Kong; owns and operates one of two near universal Broadband telecommunications networks in the territory; and offers Pay TV, Broadband and voice services at the same time. The Group’s mission is to connect the people of Hong Kong with its growing portfolio of information, entertainment and telecommunications services to enhance their lifestyles.

網絡 / THE NETWORK 集團擁有及經營本港其中一個覆蓋幾及全港的電訊網絡。集團網絡可分為兩大主要部分：傳送主幹及大廈內的同軸線電纜網絡。光纖主幹電纜已經與大廈

內的同軸線電纜連接，組成具雙向性的混合光纖同軸線網絡(HFC)。在集團網絡覆蓋之下，超逾二百萬戶家庭已接駁集團的雙向混合光纖同軸線網絡，而少數位處偏遠地區的家庭則以微波系統傳

送。集團銳意興建具雙向性、能高速傳送數據、話音及視象的網絡。除收費電視服務外，全港接近二

百萬戶家庭已可透過集團的互聯網重疊(IP)網絡，隨時使用有線寬頻上網服務。 i-CABLE owns and operates one of two near universal coverage telecommunications networks in Hong Kong. Our distribution network can be divided into two sections: Trunk transmission and in-building coaxial networks. The fibre optic cable trunk network is connected to in-building coaxial networks to form a hybrid fibre coaxial cable (HFC) network. Over 2 million households covered by our network in Hong Kong are connected to our HFC network but we still retain a microwave trunk transmission system to serve a small number of subscribers in remote areas of the territory. The i-CABLE network is engineered and built to be two-way interactive, allowing high speed transmission of data and voice and as well as video. On top of television service, Broadband access service is already available to close to 2 million homes via our Internet Protocol (IP) overlay network.


有線電視年表 / CHRONOLOGY OF CABLE TV (1) 1993 年 6月有線電視獲發 12 年收費電視牌照 June 1993 CABLE TV awarded a 12-year licence. 1993 年 10月有線電視正式啟播，提供 8個頻道，包括全港第一個 24小時播放的廣東話新

聞頻道 October 1993 CABLE TV went on air with eight channels; the first 24-hour Cantonese news channel

launched. 1994 年 10月按次收費的自選電影頻道正式啟播，把成人電視節目引進香港 October 1994 Launched Cineplex pay-per-view services; introduced adult television programming to HK. 1995 年 6月有線電視利用多點微波傳送系統網絡，推出合共 20個頻道 June 1995 CABLE TV launched its full 20-channel service on its MMDS network. 1995 年 10月為光纖網絡用戶提供 9個互動的自選影院頻道 October 1995 CABLE TV launched its 9-channel Super Cineplex Near-Video-on-Demand service. 1997 年 6月展開電視廣告服務，引入更多社會信息 June 1997 Launch of commercial airtimes sales. 1997 年 7月根據 ACNielsen香港媒介指標中期報告，有線電視觀眾人數（9歲或以上）比

上年增長 73%，被列為本港觀眾增長最快的傳媒機構，《有線電視月刊》亦為全港讀者人數最多的月刊

July 1997 Ranked by ACNielsen SRG HK Media Index General Report as the fastest growing medium in HK with 73% growth in (9+) yesterday viewership from 1996-1997. The same report also revealed Cable Guide as the most read monthly magazine in HK.

1997 年 12月網絡覆蓋 150萬戶家庭 December 1997 Network passed 1.5 million home mark. 1998 年 6月有線網絡覆蓋達到 160萬戶家庭 June 1998 Network reached 1.6 million home mark. 1998 年 7月根據 ACNielsen香港媒介指標中期報告，有線電視觀眾人數（9歲或以上）比

上年增長 28%，即兩年內的累積升幅達 121% 《有線電視月刊》繼續成為全港讀者人數最多的月刊

July 1998 According to the ACNielsen HK Media Index General Report, CABLE TV's (9+) yesterday viewership increased by 28% when comparing with 1997, representing a cumulative growth of 121% in 2 years. Cable Guide continued to be the most read monthly magazine in HK.

1999 年 3月有線寬頻 i-CABLE正式推出市場，為用戶提供高質素的互聯網服務 March 1999 Launch of i-CABLE, a high quality Internet service provider


有線電視年表 / CHRONOLOGY OF CABLE TV (2) 1999 年 11月有線寬頻通訊有限公司成功於香港聯合交易所（編號 1097）及美國納斯達克

（代號 ICAB）上市 November 1999 i-CABLE Communications Limited successfully listed on both the Stock Exchange of Hong

Kong (stock code : 1097) and NASDAQ (symbol : ICAB). 2000 年 3月正式推出以有線調制解調器提供的有線寬頻服務 March 2000 Cable Broadband Service formally launched, using cable modem technology. 2000 年 10月有線電視訂戶數目：50萬

聯動網有限公司（有線寬頻通訊集團成員）正式成立，成為有線電視廣告

（ads.cabletv.com.hk）及節目發行獨家總代理 October 2000 Number of CABLE TV's subscribers: 500,000

Launch of Global Media In Force Limited (a member of the i-CABLE Communications Group), the Exclusive Sales Distributor - Advertising Airtime Sales (ads.cabletv.com.hk) and International Programme Licensing of CABLE TV.

2001 年 12月有線電視訂戶數目：56萬

網絡覆蓋 190萬戶家庭寬頻上網客戶數目：16萬正式推出數碼電視廣播計劃

December 2001 Number of CABLE TV's subscribers: 560,000 Network reached 1.9 million home mark Number of Broadband subscribers: 160,000 Activation of digital television broadcasting

2002 年 4月耗資 1億 5千萬元的嶄新全數碼新聞中心正式啟用 April 2002 Full commissioning of CABLE TV's HK$150 million Digital News Centre. 2002 年 5月 2002世界盃正式開幕；有線電視全程直播 64場賽事，並舉行整整一個月的『有

線世界盃嘉年華』 May 2002 Kick-off of the FIFA World Cup 2002. 64 full live matches telecast exclusive on CABLE TV

with a month-long non-stop World Cup Carnival. 2002 年 12月有線電視訂戶數目：60萬 6千

網絡覆蓋接近 200萬戶家庭寬頻上網客戶數目：22萬 6千

December 2002 Number of CABLE TV's subscribers: 606,000 Network reached 2 million home mark Number of Broadband subscribers: 226,000

2003 年 10月有線電視慶祝啟播 10週年 October 2003 CABLE TV celebrates 10th anniversary of Pay TV service. 2003 年 12月有線電視訂戶數目：65萬 6千

寬頻上網客戶數目：25萬 8千 December 2003 Number of CABLE TV's subscribers: 656,000

Number of Broadband subscribers: 258,000


有線電視年表 / CHRONOLOGY OF CABLE TV (3) 2004 年 12月有線電視訂戶數目：70萬 2千


Number of Broadband subscribers: 291,000 2005 年 3月香港有線新聞速遞有限公司（有線寬頻通訊集團成員）正式成立，成為九廣

鐵路新聞直線獨家廣告總代理及內容供應商 March 2005 Launch of Hong Kong Cable News Express Limited (a member of the i-CABLE

Communications Group), the exclusive commercial airtime sales distributor and content provider of KCR's Newsline.

2005 年 4月有線新聞慶祝創連播十萬小時紀錄 April 2005 Cable News celebrates 100,000 hours of non-stop broadcast 2005 年 12月有線電視訂戶數目：73萬 8千

寬頻上網客戶數目：32萬 December 2005 Number of CABLE TV's subscribers: 738,000

Number of Broadband subscribers: 320,000 2006 年 6月斥資億元鉅製「2006 世界盃嘉年華」掀動全城投入世界盃熱潮 June 2006 Holds World Cup carnival as official broadcaster for the second time. 2006 年 12月有線電視訂戶數目：78萬 6千


Number of Broadband subscribers: 328,000 2007 年 6月有線電視公布三奪「世界盃」，獨家直播權「2010 世界盃」 June 2007 Hong Kong Cable Appointed Official Broadcaster of 2010 FIFA World CupTM 有線電視開展廣告業務十周年 The 10th Anniversary of CABLE TV Advertising 2007 年 8月香港有線榮獲「2008 北京奧運」新媒體及「2012 倫敦奧運」電視及新媒體

的香港區獨家播映權 August 2007 The International Olympic Committee (IOC) awards the exclusive Internet and Mobile

platform Exhibition Broadcast rights within the territory of Hong Kong for the Beijing 2008 Olympic Games and the exclusive Broadcast and Exhibition rights across all media platforms for the London 2012 Olympic Games within the territory of Hong Kong to i-CABLE.

2007 年 12月有線電視訂戶數目：88萬 2千




有線電視年表 / CHRONOLOGY OF CABLE TV (4) 2008 年 3月有線寬頻同時囊括歐洲聯賽冠軍盃及歐洲足協盃賽事，2009 年球季起，一連

三個球季所有媒體平台的香港區獨家播映及展示權。 March 2008 i-CABLE scores double-barrel shots with acquisition of exclusive all media broadcasting rights

for Europe's most coveted tournaments - the UEFA Champions League and the UEFA Cup - in Hong Kong from 2009 for three football seasons.

2008 年 6月有線電視訂戶數目：89萬 2千

寬頻上網客戶數目：28萬 June 2008 Number of CABLE TV's subscribers: 892,000



有線電視節目 / PROGRAMMING OF CABLE TV (1) 有線財經資訊台 / i-CABLE Finance Info Channel 透視財經脈搏、時事動向；日間捕捉股匯交易日金融走勢，晚間及周末特定時段，專題探討社會、

民生、政治議題。 Up-to-minute financial news throughout stock trading days and comprehensive current affairs programmes during evenings and weekends. 有線新聞台 / i-CABLE News Channel 每日二十四小時每三十分鐘不停報導最快最新之本地及國際新聞。 Broadcast of the most updated local and International news every 30 minutes around the clock. 電影一台 / Movie 1 二十四小時不停播放港產電影，包括精選全港首播之本地猛片，不容錯過。 A 24-hour local movie channel with local first-run blockbusters. 電影二台 / Movie 2 搜羅高質素的國際猛片。 Selection of quality movies around the world. HMC 1 二十四小時播放特級大卡士荷里活精采猛片，既有緊張刺激的動作片、科幻奇情及懸疑驚慄的劇

種，亦有以合家歡、溫情為主的輕鬆喜劇及浪漫愛情片。

A 24-hour Hollywood movie channel providing non-stop action, sci-fi, thrillers, suspense, hilarious comedies, romantic and family movies. HMC 2 每月以不同主題的精采荷里活大電影掛帥，種類包羅萬有，全面迎合觀眾不同品味。 An array of Hollywood blockbusters packed in a variety of themes each month that surely suit different movie lovers’ taste. 有線體育台 / i-CABLE Sports Channel 二十四小時體育頻道，網羅世界頂級賽事，包括現場直播意大利甲組聯賽、德國甲組聯賽、排球、

乒乓球及羽毛球等賽事。 A 24-hour sports channel providing top grade international sports events including live broadcast of Italian Serie A, German Bundesliga, volleyball, table tennis, badminton tournaments etc. 有線足球台 / i-CABLE Super Soccer Channel 網羅頂級賽事的純足球頻道。 Provides top soccer programme. 有線球彩台 / i-CABLE Soccer Betting Channel 播放足球博彩節目及以文字方式發放「足智彩」多項熱門賠率。同時，亦會直播不同的足球賽事。

賽事由波盤專家進行旁述，為觀眾提供即時投注資訊及策略。 A dedicated soccer betting channel carrying live EPL matches during weekends and also providing soccer betting odds as well as team and form guides before kick-off of major matches.


有線電視節目 / PROGRAMMING OF CABLE TV (2) 有線賠率台 / i-CABLE Odds Express 全港首個全天候足球資訊頻道，全日廿四小時不停以文字方式播放「足智彩」各項賠率，為觀眾

帶來最新及最全面的足球博彩訊息。觀眾隨時可按下遙控器上的「Pause」按停每一頁，以方便詳閱有關的資料。 A text channel providing round-the-clock comprehensive soccer odds of major football tournaments. Viewers can choose to freeze the moving pages by pressing "Pause" on the remote control at anytime. Sports Times 提供體育節目直播時間表。 Provide the updated programme schedule for live sports programmes. 有線娛樂台 / i-CABLE Entertainment Channel 娛樂台搜羅各類型的娛樂節目，以迎合不同口味的觀眾，其中包括本地製作的清談節目及音樂偶

像資訊節目。另外，娛樂台亦會播放在中國、台灣、日本及韓國極受歡迎的電視劇集、各地飲食

烹飪節目及綜合遊戲節目。 A channel features a variety of entertainment programmes including talk shows, music and idol information, mainly locally produced. Popular Chinese, Taiwanese, Japanese and Korean drama series, international cuisine programmes, game and variety shows. 有線娛樂新聞台 / i-CABLE Entertainment News Channel 全球第一條二十四小時中文娛樂新聞頻道，全天候提供中、港、台、日、韓、歐美等地最新最快

最真的娛樂消息。年輕主播加上明星主持，帶你領略娛樂新聞新文化。 The world's first 24-hour Chinese entertainment news channel which brings you the latest authentic entertainment news both local and from around the world (including Mainland China, Taiwan, Japan, Korea, Europe and the U.S.). Together with our young and professional anchors and star guests, a fresh entertainment news culture in Asia will be delivered to you.

有線兒童台 / i-CABLE Children Channel 有線兒童台為小朋友提供趣味與益智並重的節目，以輕鬆手法灌輸生活常識及公民意識。全日無

PG節目，無須家長陪同收看，父母絕對放心，孩子看得開心。 Children Channel provides children with entertaining and yet educational programmes. Lively ways are used to educate children about the basic knowledge of daily lives and to promote civil awareness amongst them. Programmes are suitable for children of all ages to watch without parental guidance. 有線十八台 / i-CABLE Channel 18 有線十八台每日提供最新最快的財經資訊，包括股票指數及報價，及於賽馬日以廣東話直播所有

賽事，一場不漏，並會即場展示最快最新的賠率，供馬迷參考。 The "money" channel featuring financial information during trading hours and in-depth horse racing programmes for racing enthusiasts during evening prime time.

有線電視第一台 / CABLE No.1 Channel 一個集新聞、娛樂新聞、財經、體育、電影、綜藝、劇集及兒童節目於一身的綜合頻道。 A channel with assorted CABLE TV infotainment programmes providing news, entertainment news, financial feature, sports, movies, variety, drama and even animation.


有線電視節目 / PROGRAMMING OF CABLE TV (3) 有線衛視新知台 / Horizon 二十四小時華語頻道，為觀眾追蹤最快、最新、最優質娛樂，科學及文化資訊節目。 24-hour mandarin channel offering a wide range of social and cultural, technology and entertainment programmes. 預告台 / Preview Channel [聲道 2：語種頻道 / Audio 2: CRI Multilingual Service] 電子節目指南、預告各台節目及播放最新宣傳片段。語種頻道以多族裔語言（英語、印巴語、烏爾都語、泰米爾語及菲律賓語）為主，並配以音樂和

歌曲分段播出。 Electronic programme guide service with programme schedule and highlights for all channels. CRI Multilingual Service - multi-language broadcast mainly in English, Hindi, Urdo, Tamil and Filipino, with music and songs segments. 新界交通台﹝沙田及荃灣﹞ / Traffic NT (Shatin & Tsuen Wan)[聲道 1：環球資訊頻道 / Audio 1: CRI News Radio] 由早上六時至晚上八時，透過多部攝影機直播沙田及荃灣交通情況，為大家送上第一手交通消息。環球資訊頻道以普通話或英語廣播，全面報道國際、中國國內大事，另加專題性及時尚資訊節目。 Provides live traffic condition and transport information of Shatin & Tsuen Wan. CRI News Radio - broadcast in Putonghua and English, with Mainland and international news, and informative programmes on special and updated topics. 新界交通台﹝屯門公路﹞ / Traffic NT [聲道 1：輕鬆調頻頻道 / Audio 1: CRI Easy FM] 由早上六時至晚上八時，透過多部攝影機直播屯門公路交通情況，為大家送上第一手交通消息。輕鬆調頻頻道以英語廣播，包括中國國內外新聞，社會文化專題節目，英語教學節目及流行音樂

節目。 Provides live traffic condition and transport information of Tuen Mun Highway. CRI Easy FM - broadcast in English, includes Mainland and international news, socio-cultural programmes, English teaching programmes and pop music programmes. 天氣台 / Weather [聲道 2：華語頻道 / Audio 2: CRI Chinese Service] 二十四小時世界天氣報道，全日為你報道全球氣候資訊，讓你可隨時掌握風雲。華語頻道以國內地方的方言為主，包括普通話、客家語、閔南話和潮州話等組合編排，並配以音

樂和歌曲分段播出。 Provides local and international weather information. CRI Chinese Service - broadcast in various Chinese dialects including Putonghua, Hakka, Hokkien and Chiu Chau Hua, with music and songs segments. 有線重點新聞台 / i-CABLE Top News 全日二十四小時，每八分鐘報道一次重點新聞。以視像及文字方式，報道最快及最新的新聞及財

經消息，讓觀眾能第一時間掌握時代脈搏。 Round the clock top news reports within a 8-minute cast. 有線直播新聞台 / i-CABLE Live News Channel 直播重要新聞發布會與立法會會議。 Live broadcast of press conferences and Legco meeting.


有線電視節目 / PROGRAMMING OF CABLE TV (4) 創世電視台 / Creation TV 香港首個以"生命教育"為主題的合家歡頻道，為觀眾提供各類型節目包括紀錄片、電影、劇集及不同形式的綜藝節目，傳送希望及鼓勵的訊息。 The first family channel in HK with "Life Education" as the underlying theme. It provides audiences with various programmes such as documentary, movie, drama series and variety show that conveying the message of hope & encouragement. 澳門博覽台 / Macao Cultural Channel 綜合澳門各電視台的節目，介紹澳門文化及娛樂資訊，包括文化特輯、潮流、紀錄片及娛樂等綜

合性節目。此外，澳門博覽台更獨家為您播送澳門賽馬的賽前分析、晨操及賽事直播；並於賽狗

日直播澳門逸園賽狗實況。 A cultural and infotainment channel with various Macao TV programmes including cultural feature, up-market life style, documentary and entertainment. You can also enjoy the most comprehensive pre-race analysis, trackwork and live races of Macao Horse Racing, as well as the live races of Macao Yat Yuen Greyhound. 中國旅遊與經濟台 / China Travel & Economic Channel 中國旅遊與經濟台提供來自中國內地各省（市）的最新資訊，令觀眾可以詳細瞭解中國內地的旅

遊風光，和經濟發展，尤其是招商引資的各類資訊。 China Travel & Economic Channel provides travelogues on various scenic spots of China as well as the most updated economic information and investment prospects across different provinces, thus enriching Hong Kong audience's understanding of Mainland China. 卡通頻道 / Cartoon Network 卡通頻道專門播放美國及亞洲高質素動畫。 Cartoon Network presents the high quality American and Asian Cartoons. 東森亞洲衛視 / ETTV Asia 匯集新聞、專題、娛樂綜藝、各地精選電影及兒童節目等之綜合頻道。 Composite channel provides selective news, features, entertainment, international blockbusters and children programmes. 珠江頻道 / Pearl River Channel 廣東電視臺珠江頻道是個已超過 45 年歷史的強勢綜合頻道。採用粵語播出並堅持弘揚嶺南文化，注重新聞資訊、娛樂影視，欄目設置強調本土化、特色化，走大眾化和娛樂化路線。發展至今，

它更是以收視第一、覆蓋第一及創收第一成為廣東第一電視頻道。 The Pearl River Channel of Guangdong Television is a comprehensive TV channel with a history of over 45 years and a strong influence on its audience. Broadcast in Cantonese and with the effort to promote the Southern Chinese culture. It focuses on news, information, entertainment, movie and TV series. It plans programs with emphases on local element, distinctive feature, everyday life, and entertainment. After years of development it has become the top TV channel in Guangdong, with the highest rating, the widest coverage, and the best profitability. 陽光衛視 / Sun TV 陽光衛視播放以中國歷史、文化精華及人物傳記為題、富中華特色的資訊性節目。 Dedicated documentary channel with strong Chinese cultural flavour, offers Chinese and international cultural, history and biography documentary programmes.


有線電視節目 / PROGRAMMING OF CABLE TV (5) AXN 全動感電視頻道，播放國際級以動作及冒險為主題的節目。 Action-adventure channel programming the best action product from around the world. The GOD Channel 一個國際性的基督教頻道，二十四小時全天候播放全面的宗教資訊、教育及綜藝節目。 An international Christian Channel broadcasts a wide variety of 24 hours ministry, education, documentary and entertainment programmes. Animax Animax是亞洲第一及唯一二十四小時的日本動畫頻道。 Animax Asia is the first 24-hour cable and satellite TV channel exclusively dedicated to Japanese animation (anime) programming. 深圳電視台 / SZTV 全天侯二十四小時播送深港兩地以及國內外最新新聞資訊、兩地關心的話題節目、有關深港之經

濟及影視文藝節目，當中包括粵語熱門電視劇。 A 24-hour channel including programmes on local, national & international news, talk shows on hot issues of both cities, finance and cultural programmes including popular Cantonese drama series. 健康生活台 / Health & Lifestyle Channel 一個寓教於樂的健康生活資訊互動頻道，節目包括旅遊、水療中心介紹、草本烹調、室內/室外運動、智力/心理競賽遊戲、美容護理、嬰兒護理、寵物護理、性教育等。‘健康生活台’還會製作一些普羅大眾均有興趣和貼身日常小知識如：禮節、保健常識、個人健康及衣著品味等。 HLC promotes a healthy lifestyle with infotainment programmes on alternative medicine, herbal cooking, indoor/outdoor sports/exercises, quiz/mind games, beautycare, babycare, petcare, sex education etc. The Channel will also air public interest promotions on etiquette, hygiene, preventive care, personal wellbeing, etc. YR亞太衛視 / YR Asia Satellite TV YR亞太衛視是一個全新的中文綜藝娛樂頻道。不涉及新聞和政治，傾力於家庭娛樂和教育娛樂節目。內容風格包括：綜藝、兒童、極限運動、生活紀錄片、電影和電視劇。 YR Asia Satellite TV is a brand-new Entertainment Channel with no news, no politics, YR Asia Satellite TV focus purely on family entertainment and edutainment programmes. Some of the content genres available on YR Asia Satellite TV including Entertainment, Kids, Xtreme Action, Lifestyle documentaries, Movies and Drama. Trinity Broadcasting Network 全球最大的宗教網絡及美國最多人收看之宗教電視台。二十四小時為你無間斷播放啓發人心宗教

節目，其中包括福音音樂會、清談節目、音樂錄像、新聞、以及有關兒童及健康節目等。 The world's largest religious network and America's most watched faith channel. It offers 24 hours of commercial-free inspirational programming including gospel music concerts, talk shows, contemporary music videos, news and other programs for children and health.


有線電視節目 / PROGRAMMING OF CABLE TV (6) Boomerang 全日二十四小時經典卡通頻道，為兒童及父母提供最佳的娛樂節目，讓大家重溫一系列陪伴著不

同年齡觀眾成長的至愛卡通。精采卡通系列，包括：《Scooby-Doo》、《Yogi Bear》、《The Flintstones》及《Popeye》等。 The 24-hour, classic animation channel features your favorite cartoon characters for the entire family, including Scooby-Doo, Yogi Bear, The Flintstones, Popeye and many more! 中央電視台戲曲頻道 / CCTV-11-Opera 以弘揚和發展中國各地優秀戲曲藝術，滿足戲迷審美要求為宗旨的專業頻道。 A professional channel that promotes excellent traditional Chinese opera arts and is aesthetically satisfying. Fashion TV 時裝、美容及潮流時尚資訊頻道，每季播出逾三百場最新時裝表演及逾六百個潮流資訊節目，搜

羅世界各地第一手潮流服飾資訊。 Dedicated fashion, beauty and style channel, delivering fashion shows, models interviews, special events, beauty tips and fashionable places with more than 300 new shows and 600 new clips every season. Daystar Television Network 二十四小時英語基督教頻道。為世界第二大宗教電視網絡，向超過 6,600 萬美國家庭提供廣播。頻道內容包括福音講道、聖詩音樂會、資訊清談節目、崇拜及青少年兒童節目等。 A Christian faith channel in English language. It is the second largest faith-based television network in the world broadcast to over 66 million US homes. The channel content consists of evangelistic teachings, gospel music concerts, informative talk shows, worship service and programmes for children and teens. KBS World 韓國超人氣的綜合頻道，每日二十四小時不停播放。高質素的節目包羅萬有：最新韓國電視劇、

新聞與資訊、紀錄片與時事、音樂與遊戲節目、兒童節目與動畫。 From Korea's largest broadcaster, KBS World is a non-stop channel featuring high quality content and popular Korean TV programs including latest dramas, news & information, documentaries & current affairs, music & game shows, children programs & animations. MTV China 流行音樂頻道，以國語推介各類音樂品種。 Pop music channel, introducing different musical styles. MGM電影頻道 / MGM MGM 電影頻道擁有全世界最大的現代電影資料庫，全天候二十四小時播放精選英文影片，並附有中文字幕，為電視觀眾帶來不間斷的精采視聽饗宴。 Broadcast in English with Mandarin subtitles, the MGM Channel Asia brings to the television viewing audience a 24-hour movie channel with great selections from the world's largest modern film library. TCM TCM專門播放經典荷里活電影。 TCM is the definitive classic movie channel that brings to you movies from the Golden Age of Hollywood around the clock.


有線電視節目 / PROGRAMMING OF CABLE TV (7) 國家地理野生頻道 / Nat Geo Wild 國家地理野生頻道為野生動物及自然歷史紀錄片頻道，讓觀眾走進有趣的野生國度。 Nat Geo Wild dedicates to pure wildlife and natural history documentary programmes, bringing the audiences to the world of wildlife. 國家地理頻道 / National Geographic Channel 帶您探索自然科學奧秘。 Brings you the best of the best knowledge in natural science. 探索頻道 / Discovery Channel 播放高質素又引人入勝的資訊節目，帶您全面探索所處的世界。 Engaging, high-quality real-world entertainment that offers insights into the inner workings of the world we live in. Discovery 旅遊生活頻道 / Discovery Travel & Living Channel 帶您探索新世界，嘗盡全新美食，重新設計你的生活空間，體驗美好生活。 For adults who want more from life, the channel explores new lands, tastes new cuisine, redesigns spaces and invites viewers to sample the good life. 動物星球頻道 / Animal Planet 全球唯一以動物為主題的頻道，深入認識動物的習性本能、關係及各樣生活趣事。 The only channel devoted entirely to animals with intrigue, adventure, relationships, life and death. 國家地理歷險頻道 / Nat Geo Adventure 大膽、驚險、刺激，國家地理歷險頻道激發了我們心中激昂的冒險精神。國家地理歷險頻道忠實

記錄年輕旅行家原汁原味的冒險經歷。令人血脈擴張的情節和刺激的影像，點燃觀眾探索未知、

開拓眼界的熱情。 Bold, high impact and exciting, Nat Geo Adventure unleashes the spirited adventurer in all of us. Nat Geo Adventure chronicles the unfiltered experiences of young travellers whose journeys take them to the edge. Exhilarating stories and thrilling imagery fuels an audience eager to stretch their own limits and understand the real world beyond their borders. Discovery居家健康頻道 / Discovery Home & Health 專為女性而設、充滿動力的生活時尚頻道，內容包括時裝、健美以至生兒育女等話題。 An empowering lifestyle network for women delves into topics ranging from fashion to fitness and fertility. Discovery科學頻道 / Discovery Science 一個專為對科學和技術愛好者而設的頻道，提供源源不絕的創新意念。 The only channel dedicated to people who are passionate about science and technology. It's a universe of ideas. Discovery 動力頻道 / Discovery Turbo 展示時下男士少有空閒時間享受得到的生活體驗，內容包括汽車、家居改造、運動、遊戲及科技

等。 A male-focused network shows guys of all ages how they can make more of their ‘real time’. Topics include motors, home renovation, sports, gaming and technology.


有線電視節目 / PROGRAMMING OF CABLE TV (8) 半島電視台英語頻道 / AI Jazeera English 重點採訪中東情況之英語國際新聞頻道，在報導國際事務的同時，亦由發展中地區角度看西方世

界。 Al Jazeera English is the world’s first English language news and current affairs channel headquartered in the Middle East. Broadcasting from within the Middle East, looking outwards, Al Jazeera English sets the news agenda and acts as a bridge between cultures. CNN Headline News 全日二十四小時美國新聞頻道，無間斷為觀眾提供美國國內即時及深入全面之政治、經濟、社會、

娛樂要聞。 CNN Headline News network offers viewers, 24 hours a day, a compelling slate of legal, entertainment and news programmes during morning primetime, plus complete and concise U.S. domestic news updates every half-hour through the night. 中央電視台新聞頻道 / CCTV- News 全日二十四小時播出的新聞頻道，除了提供中國國際新聞資訊的整點新聞外，亦安排了各分類新

聞，主要有財經、體育、文化、國際四大類，及各類新聞專題節目。 Provides viewers with 24-hour Mainland international news as well as 4 types of classified news: finance, sports, culture and international on top of various current affairs programmes. 中央電視台中文國際頻道 / CCTV- 4 以 3種語言轉播新聞外，更有紀錄片、電視劇及電影。 Broadcast of news programmes in 3 languages together with documentaries, dramas and movies. 中央電視台英語頻道 / CCTV-9 中央電視台英語頻道為中國以及世界各地的英語觀眾提供英語新聞及新聞性節目為主，專題及文

藝性節目為輔的豐富多彩的資訊電視節目。 CCTV-9, a news and current affairs Channel, provides English viewers in China as well as the rest of the world with various programmes. 東森亞洲新聞台 / ETTV Asia News 專為亞洲區觀眾所設立的二十四小時全新聞頻道，全方位透視政治、經濟、社會、娛樂、民生各

個新聞熱點，帶您瞬間掌握第一手消息。 A 24-hour all-news channel specially designed to serve Asian viewers. Its global vision offers news analysis from different points of view in the area of politics, economy, society, arts, entertainment and lifestyle. CNN國際新聞網絡 / CNN 全球著名的新聞頻道之一，全日提供最新最快的國際新聞。 One of the world's most renowned news channels bringing breaking news around the world to viewers. BBC World News 英國廣播公司世界頻道，提供二十四小時英語國際新聞、財經報導以及全球天氣。 A 24-hour English international news channel featuring financial reports and global weather. 亞洲新聞台 / Channel NewsAsia 亞洲新聞台為一家亞洲電視新聞頻道，以亞洲人的眼光，提供全球性的新聞及資訊節目。 Channel NewsAsia, an Asian TV Channel that provides News and Information on global developments for the benefits of Asians, from Asians, by Asians.


有線電視節目 / PROGRAMMING OF CABLE TV (9) Bloomberg TV 二十四小時英語財經頻道，提供世界各地最新財經新聞及資訊。 A 24-hour English Channel that provides viewers with the essential financial news and information of various financial markets. CNBC 專為亞太區觀眾而設的財經資訊頻道。 A dedicated financial service on television for the Asia-Pacific region. 鳳凰衛視資訊台 / Phoenix InfoNews 二十四小時華語時事財經新聞頻道，是唯一覆蓋兩岸三地的華語資訊節目頻道，為全球華人提供

即時、第一手的財經新聞報道和中立、客觀的分析。 A unique channel delivers independent financial news and current affairs 24 hours a day in Putonghua in the Greater China region. The channel provides viewers with the latest news and objective analysis on different economic and financial issues. 東風衛視 * / Asia Plus * 全天候娛樂資訊頻道，所提供的節目包羅萬有，包括戲劇、娛樂綜合節目、音樂、演唱會、流行

生活資訊、科技新知及教育文化節目等。 Infotainment channel covers dramas, entertainment news, music videos and musical performances, lifestyle and fashion, technology as well as educational programmes. JET TV * 日本娛樂節目頻道，播放劇集、綜藝節目、音樂、卡通動畫、電影、旅遊資訊及體育節目等。 Diverse range of Japanese entertainment programmes spanning from drama series, variety shows, music, animation, movies and travelogue to sports. Soundtrack Channel * 播放世界各地電影、幕後製作特輯、名人專訪及荷里活情報。 Features the newest music videos from popular movies and exclusive behind-the-scenes reports plus the making of upcoming movies. 鳳凰衛視中文台 * / Phoenix Chinese Channel * 節目包羅萬有，包括中外電視的代表製作，並集新聞資訊、電視劇、專題片、人物訪談及綜藝節

目於一身。 Offers a diverse variety of Chinese programming with productions from China and abroad. BabyFirst * 專為三歲以下幼童而設的電視教育頻道，採納了幼童教育專家的意見而製作，確保節目內容適合

幼童身心健康。既能幫助家長更了解孩子的成長，亦能創造輕鬆環境，讓家長和 BB一同愉快學習。 BabyFirst is an educational channel that is tailor-made for children under 3 years old. The channel’s programming is based on developmental psychology principles in order to contribute to the infants’ abilities in various aspects. The channel helps parents to know more about their babies, and creates a happy learning environment for both parents and babies.


有線電視節目 / PROGRAMMING OF CABLE TV (10) Nickelodeon * 世界領導級的兒童頻道，內容包括動畫卡通、學前節目、劇集、情景喜劇、遊戲、音樂及綜合性節目，專為 2-14歲學前兒童及青少年而設的新一代頻道。 The world's leading kids' television channel dedicated exclusively to kids. The channel features a wide range of programme genres including animation, pre-school shows, dramas, sitcoms, game shows, music and variety shows for kids from 2 to 14 years old. The Filipino Channel * 二十四小時菲律賓頻道，以他加祿語播放劇集，新聞，時事，音樂，體育，電影及宗教性節目。 The Filipino Channel (TFC) is the first 24-hour, all-Filipino service of ABS-CBN that delivers a wide range of entertainment and information programmes, bringing the global Filipino closer to home. Zee TV * 綜合娛樂頻道，包括劇集、肥皂劇、音樂及綜合節目等。 General entertainment with drama, soap opera, assorted shows and songs. Zee News * 二十四小時印度及國際新聞、時事頻道。 Instant news and current affairs channel with wide Indian and international reportage.

Zee Cinema * 二十四小時印度電影頻道。 24-hour Hindi movie channel. Zee Music * 多元音樂頻道，播放電影、流行、古典及宗教音樂。 Wide-ranging music programmes spanning from movie, pop, classical to Ghazals. NHK World Premium * 播放精選新聞、資訊、綜合節目、劇集、音樂、體育及兒童節目的日本頻道。 A 24-hour Japanese Channel broadcasting selected news, information, variety shows, drama, music, sports and children's programmes, etc. Arirang TV * 提供高質素娛樂資訊節目，如劇集、電影、新聞及兒童節目之韓國頻道。 A Korean Channel providing quality infotainment programmes such as drama, movie, news and children programme, etc. Deutsche Welle-tv * 以德文及英文提供最新新聞、雜誌、紀實、時事及體育之德國頻道。 A channel from Germany to provide updated news, magazines and documentaries, current affairs and sports highlights in German and English. TVE * 二十四小時西班牙頻道，播放新聞、紀實、遊戲節目、電影、體育、音樂、兒童及教育性節目等。 A 24-hour Spanish Channel providing news bulletins, documentaries, game shows, movies, sports, music, children and educational programmes, etc.


有線電視節目 / PROGRAMMING OF CABLE TV (11)

Australia Network * 播映 ABC (Australian Broadcasting Corporation) 自製的國際新聞、時事、教育和娛樂性節目，提供多類型節目適合不同年齡觀眾收看。 An Australian Channel provides its self-produced programmes ranging from international news, current affairs, education and entertainment to inform and entertain everyone through all age groups. NHK World TV * 二十四小時播映最新日本及世界各地新聞及天氣報告。 A 24-hour channel presents the latest news and weather report from Japan and World. RTPi * 為葡萄牙的綜合頻道，24小時以葡萄牙播放多元化及全面性的電視內容，推廣其獨特的語言及文化，將葡萄牙介紹到全世界。 RTPi's programming seeks to reflect the diversity of public interests by offering different types of programs as well as the subjects discussed. RTPi gathers the best programming of the Portuguese television including contents made by local communities spread over the world. NBA TV * 24小時不停播放 NBA的電視頻道。提供 NBA直播賽事，最新最快之比賽消息，另外亦會播放經典賽事重溫，及其他 NBA特備節目等。 24-hours non-stop NBA TV Channel in Hong Kong. Provide LIVE NBA games, latest NBA news, with other feature programmes such as greatest games, specials and reality series etc. PGA Tour * 24小時的獨家頻道，全天候不斷送上全球矚目的高爾夫球節目及國際賽事，全程直播整個 US PGA Tour、Champions及 Nationwide Tour。 An exclusive 24-hour channel dedicated to the world's top golf programs & events featuring live coverage of the entire US PGA Tour series as well as Champions & Nationwide Tour. TEN Sports * 二十四小時南亞體育頻道，獨家直播世界級木球賽事及其他體壇盛事，如足球、網球、賽馬及賽

車等。 South Asia's premier 24-hour sports channel with focus on Live international crickets, plus a wide variety of other sports e.g. soccer, tennis, horse racing, motor sports etc. NEO CRICKET * 有線獨家呈獻 24小時印度木球頻道，獨家播映印度舉行之國際木球賽事及國內木球杯賽，每年播放不少於 150日直播木球賽事。木球迷絕對不容錯過！ The Home of Indian Cricket on TV. Neo Cricket is an exclusive 24-hour channel dedicated to Indian cricket programming and broadcasts international cricket series featuring India as well as domestic tournaments that add up to more than 150 days of Live coverage annually. 有線成人影院 * / CABLE Adult Theatre * 有線成人影院，按次/月收費，選播最高質素成人綜合性節目。 CABLE Adult Theatre (CAT), pay-per-view/month channels featuring adult programmes. * 額外收費頻道 / Premium Channels


有線電視訂戶增長

GROWING SUBSCRIPTION OF CABLE TV

截至 2008 年 6月 DATA AS OF JUNE 2008

109156

308

385 406453

522

702738

786

882 892

656606

560

0

100

200

300

400

500

600

700

800

900

1000

94 95 96 97 98 99 00 01 02 03 04 05 06 07 JUN08

資料來源：有線電視 Source: CABLE TV

Year

Pay TV Subscribers In Thousands


昨天曾收看有線電視的觀眾人數（12 - 64歲） YESTERDAY VIEWERSHIP OF CABLE TV (AGED 12 - 64)

任何有線電視頻道 ANY CABLE TV : 1,056,000

各頻道之觀眾人數 VIEWERSHIP BY CHANNEL

29,000

52,000

56,000

70,000

70,000

88,000

94,000

114,000

153,000

197,000

240,000

267,000

281,000

624,000

資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 –30 June 2008)

有線新聞台 i-CABLE News Channel

有線娛樂新聞台 i-CABLE

Entertainment News Channel

有線娛樂台 i-CABLE Entertainment Channel

電影一台 Movie 1

有線財經資訊台 i-CABLE Finance Info Channel

電影二台 Movie 2

有線兒童台 i-CABLE Children Channel

有線 18台 i-CABLE Channel 18

有線體育台 i-CABLE Sports Channel

有線足球台 i-CABLE Super Soccer Channel

有線 A台/ 有線電視第一台 Channel A/ CABLE No.1 Channel

HMC 1 HMC 1

有線球彩台 i-CABLE Soccer Betting Channel

有線重點新聞台 i-CABLE Top News



摘要 SUMMARY

52% 51%

65% 64%

37%

29% 31%

21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 – 30 June 2008)

20歲至 44歲Aged 20-44

在職人士 Working

預科或以上教育程度

Post Secondary or Above Education

家庭每月總收入港幣$40,000或以上

Monthly Household Income HK$40,000+

有線電視觀眾 CABLE TV Viewers 香港人口 Hong Kong Population



性別 SEX


男性 Male 49%

女性 Female

51%



年齡 AGE

13%

27%25%

24%

11%

0%

5%

10%

15%

20%

25%

30%

35%

12 - 19 20 - 34 35 - 44 45 - 54 55 - 64


52%年齡介乎 20歲至 44歲 52% aged 20 - 44



職業 OCCUPATION


65%為在職人士 65% are Working Individuals

商人及東主 Trader / Proprietor

技術白領 Office Skilled

非技術白領 Office Unskilled

專業人士/經理及行政人員 Professional / Manager/ Executive

技術藍領 Factory / Shop Skilled

非技術藍領 Factory / Shop Unskilled

家庭主婦 Housewife

學生 Student

待業及退休 Unemployed & Retired

17%

17%

11% 4%

5%

12%

12%

15%

7%



教育程度 EDUCATION


37%預科或以上教育程度 37% have Post Secondary or Above Education

大專程度或以上 College / University

or Above

中六至中七程度 Form 6 to 7

未完成小學程度或以下 Some Primary

or Below

中四至中五程度 Form 4 to 5

31%

20%

29%

7%

完成小學程度 Primary Completed

中一至中三程度 Form 1 to 3

12%

1%



家庭每月總收入 MONTHLY HOUSEHOLD INCOME

31%

23%

18%

27%

0%

5%

10%

15%

20%

25%

30%

35%

40%


有線電視各頻道之觀眾層面（1） CABLE TV VIEWERS' PROFILE BY CHANNEL (1)

過去 7日曾收看任何有線電視頻道

Watched Any CABLE TV in Past 7 Days

昨天曾收看任何有線電視頻道

Watched Any CABLE TV Yesterday

擁護指數 Loyalty Index

('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 1,492 28% 1,056 20% 71 性別 SEX 男 Male 718 48% 519 49% 72 女 Female 774 52% 536 51% 69 年齡 AGE 12 - 14 68 5% 45 4% 66 15 - 24 229 15% 150 14% 66 25 - 34 356 24% 233 22% 65 35 - 44 380 25% 264 25% 69 45 - 54 325 22% 253 24% 78 55 – 64 134 9% 112 11% 84 教育程度 EDUCATION 大專程度或以上 College/University or Above 440 29% 323 31% 73 中六至中七程度 Form 6 to 7 102 7% 70 7% 69 中四至中五程度 Form 4 to 5 457 31% 305 29% 67 中一至中三程度 Form 1 to 3 312 21% 215 20% 69 完成小學程度 Primary Completed 155 10% 128 12% 83 未完成小學程度或以下 Some Primary or Below 25 2% 13 1% 52 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION

專業人士/經理及行政人員 Professional/ Manager/ Executive

231 15% 174 17% 75

商人及東主 Trader/Proprietor 64 4% 50 5% 78 技術白領 Office Skilled 273 18% 184 17% 67 非技術白領 Office Unskilled 67 4% 38 4% 57 技術藍領 Factory/Shop Skilled 180 12% 112 11% 62 非技術藍領 Factory/Shop Unskilled 198 13% 132 12% 67 學生 Student 188 13% 130 12% 69 家庭主婦 Housewife 193 13% 161 15% 83 待業及退休 Retired or Unemployed 98 7% 74 7% 80 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 420 28% 287 27% 68 HK$15,000 - 24,999 310 21% 195 18% 63 HK$25,000 - 39,999 333 22% 244 23% 73 >= HK$40,000 429 29% 330 31% 77 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) 資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 – 30 June 2008)



昨天曾收看之頻道 Channels Watched Yesterday

任何有線電視頻道 Any CABLE TV 任何主要有線廣告頻道#

Any ATS Channel# ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 1,056 20% 1,003 19% 性別 SEX 男 Male 519 49% 493 49% 女 Female 536 51% 511 51% 年齡 AGE 12 - 14 45 4% 44 4% 15 - 24 150 14% 144 14% 25 - 34 233 22% 226 23% 35 - 44 264 25% 249 25% 45 - 54 253 24% 233 23% 55 - 64 112 11% 108 11% 教育程度 EDUCATION 大專程度或以上 College/University or Above 323 31% 288 29% 中六至中七程度 Form 6 to 7 70 7% 69 7% 中四至中五程度 Form 4 to 5 305 29% 300 30% 中一至中三程度 Form 1 to 3 215 20% 205 20% 完成小學程度 Primary Completed 128 12% 128 13% 未完成小學程度或以下 Some Primary or Below 13 1% 13 1% 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION

專業人士/經理及行政人員 Professional/ Manager/ Executive 174 17% 148 15%

商人及東主 Trader/Proprietor 50 5% 48 5% 技術白領 Office Skilled 184 17% 178 18% 非技術白領 Office Unskilled 38 4% 37 4% 技術藍領 Factory/Shop Skilled 112 11% 111 11% 非技術藍領 Factory/Shop Unskilled 132 12% 130 13% 學生 Student 130 12% 125 12% 家庭主婦 Housewife 161 15% 151 15% 待業及退休 Retired or Unemployed 74 7% 74 7% 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 287 27% 282 28% HK$15,000 - 24,999 195 19% 191 19% HK$25,000 - 39,999 244 23% 232 23% >= HK$40,000 330 31% 297 30% 餘數為拒絕回答者 Balance were those refused to answer #主要有線廣告頻道包括有線新聞台、有線財經資訊台、電影一台、電影二台、HMC 1、HMC 2、有線體育台、有線足球台、有線球彩台、有線娛樂台、有線娛樂新聞台、有線兒童台、有線 18台、有線重點新聞台、有線 A台/ 有線電視第一台 # ATS (Airtime Sales) Channels includes i-CABLE News Channel, i-CABLE Finance Info Channel, Movie 1, Movie 2, HMC 1, HMC 2, i-CABLE Sports Channel, i-CABLE Super Soccer Channel, i-CABLE Soccer Betting Channel, i-CABLE Entertainment Channel, i-Cable Entertainment News Channel, i-CABLE Children Channel , i-CABLE Channel 18, Top News and Channel A/ CABLE No. 1 ^ Share percentage based on all respondents (aged 12-64)





有線財經資訊台 i-CABLE Finance Info Channel 有線新聞台

i-CABLE News Channel ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 197 4% 624 12% 性別 SEX 男 Male 115 58% 325 52% 女 Female 82 42% 299 48% 年齡 AGE 12 - 14 4 2% 20 3% 15 - 24 8 4% 66 11% 25 - 34 46 23% 133 21% 35 - 44 61 31% 169 27% 45 - 54 44 23% 175 28% 55 - 64 34 17% 61 10% 教育程度 EDUCATION 大專程度或以上 College/University or Above 91 46% 193 31% 中六至中七程度 Form 6 to 7 15 8% 45 7% 中四至中五程度 Form 4 to 5 45 23% 176 28% 中一至中三程度 Form 1 to 3 25 13% 109 17% 完成小學程度 Primary Completed 19 10% 90 15% 未完成小學程度或以下 Some Primary or Below 1 * 11 2% 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION


商人及東主 Trader/Proprietor 14 7% 30 5% 技術白領 Office Skilled 41 21% 124 20% 非技術白領 Office Unskilled 3 1% 31 5% 技術藍領 Factory/Shop Skilled 18 9% 70 11% 非技術藍領 Factory/Shop Unskilled 16 8% 81 13% 學生 Student 7 4% 54 9% 家庭主婦 Housewife 28 14% 89 14% 待業及退休 Retired or Unemployed 18 9% 40 6% 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 27 14% 173 28% HK$15,000 - 24,999 37 19% 108 17% HK$25,000 - 39,999 47 24% 142 23% >= HK$40,000 85 43% 201 32% 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) * represent value below 0.5 資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 – 30 June 2008)




電影一台 Movie 1 電影二台

Movie 2

HMC 1 HMC 1

('000) (%) ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 267 5% 240 5% 70 1% 性別 SEX 男 Male 150 56% 112 47% 47 66% 女 Female 117 44% 127 53% 24 34% 年齡 AGE 12 - 14 16 6% 21 9% 6 8% 15 - 24 49 18% 43 18% 19 27% 25 - 34 69 26% 58 24% 14 20% 35 - 44 51 19% 57 24% 15 21% 45 - 54 51 19% 34 14% 16 23% 55 - 64 31 12% 27 11% * * 教育程度 EDUCATION 大專程度或以上 College/University or Above 59 22% 52 22% 28 40% 中六至中七程度 Form 6 to 7 22 8% 16 7% 8 11% 中四至中五程度 Form 4 to 5 96 36% 80 33% 21 30% 中一至中三程度 Form 1 to 3 50 19% 53 22% 8 12% 完成小學程度 Primary Completed 30 11% 35 15% 4 6% 未完成小學程度或以下 Some Primary or Below 11 4% 3 1% * 1% 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION

專業人士/經理及行政人員 Professional/ Manager/ Executive 36 13% 30 13% 14 19%

商人及東主 Trader/Proprietor 11 4% 14 6% 4 6% 技術白領 Office Skilled 48 18% 39 16% 16 23% 非技術白領 Office Unskilled 11 4% 8 3% 2 3% 技術藍領 Factory/Shop Skilled 32 12% 24 10% 5 7% 非技術藍領 Factory/Shop Unskilled 52 19% 42 17% 9 13% 學生 Student 31 12% 38 16% 14 20% 家庭主婦 Housewife 22 8% 28 12% 5 7% 待業及退休 Retired or Unemployed 24 9% 17 7% * * 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 74 28% 66 27% 18 26% HK$15,000 - 24,999 57 21% 57 24% 12 16% HK$25,000 - 39,999 69 26% 56 23% 11 16% >= HK$40,000 68 25% 61 25% 29 41% 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) * represent value below 0.5 資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 – 30 June 2008)




有線體育台

i-CABLE Sports Channel

有線足球台 i-CABLE Super Soccer Channel

有線球彩台 i-CABLE Soccer Betting Channel

('000) (%) ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 114 2% 94 2% 29 1% 性別 SEX 男 Male 90 79% 81 86% 25 87% 女 Female 24 21% 13 14% 4 13% 年齡 AGE 12 - 14 3 2% 2 2% 1 2% 15 - 24 13 11% 15 16% 2 6% 25 - 34 27 24% 23 24% 6 21% 35 - 44 23 20% 19 20% 12 43% 45 - 54 31 27% 28 29% 6 21% 55 - 64 17 15% 7 8% 2 8% 教育程度 EDUCATION 大專程度或以上 College/University or Above 31 27% 21 22% 7 24% 中六至中七程度 Form 6 to 7 11 10% 8 9% 4 15% 中四至中五程度 Form 4 to 5 45 40% 33 35% 10 33% 中一至中三程度 Form 1 to 3 21 18% 19 20% 7 25% 完成小學程度 Primary Completed 5 4% 14 15% 1 4% 未完成小學程度或以下 Some Primary or Below * * * * * * 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION

專業人士/經理及行政人員 Professional/ Manager/ Executive 24 21% 13 14 4 13%

商人及東主 Trader/Proprietor 12 10% 10 10% 1 3% 技術白領 Office Skilled 17 15% 15 16% 7 24% 非技術白領 Office Unskilled 3 3% 3 4% 2 6% 技術藍領 Factory/Shop Skilled 22 19% 18 19% 11 39% 非技術藍領 Factory/Shop Unskilled 13 11% 14 14% 2 5% 學生 Student 9 8% 9 9% 1 4% 家庭主婦 Housewife 2 2% 3 3% 1 4% 待業及退休 Retired or Unemployed 13 11% 10 10% * * 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 27 23% 18 19% 9 30% HK$15,000 - 24,999 23 20% 17 18% 7 24% HK$25,000 - 39,999 32 28% 34 36% 7 23% >= HK$40,000 32 28% 25 27% 7 23% 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) * represent value below 0.5 資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 –30 June 2008)




有線娛樂台

i-CABLE Entertainment Channel

有線娛樂新聞台 i-CABLE Entertainment News

Channel ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 281 5% 153 3% 性別 SEX 男 Male 105 37% 50 33% 女 Female 176 63% 103 67% 年齡 AGE 12 - 14 20 7% 4 2% 15 - 24 54 19% 29 19% 25 - 34 56 20% 53 35% 35 - 44 70 25% 40 26% 45 - 54 50 18% 23 15% 55 - 64 30 11% 4 3% 教育程度 EDUCATION 大專程度或以上 College/University or Above 67 24% 59 39% 中六至中七程度 Form 6 to 7 26 9% 11 7% 中四至中五程度 Form 4 to 5 97 35% 44 29% 中一至中三程度 Form 1 to 3 52 19% 32 21% 完成小學程度 Primary Completed 26 9% 5 3% 未完成小學程度或以下 Some Primary or Below 11 4% * * 餘數為拒絕回答者 Balance were those refused to answer 職業 OCCUPATION


商人及東主 Trader/Proprietor 9 3% 2 1% 技術白領 Office Skilled 61 22% 29 19% 非技術白領 Office Unskilled 14 5% 4 3% 技術藍領 Factory/Shop Skilled 19 7% 6 4% 非技術藍領 Factory/Shop Unskilled 36 13% 17 11% 學生 Student 50 18% 20 13% 家庭主婦 Housewife 37 13% 35 23% 待業及退休 Retired or Unemployed 17 6% 6 4% 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 81 29% 34 22% HK$15,000 - 24,999 54 19% 25 16% HK$25,000 - 39,999 67 24% 32 21% >= HK$40,000 79 28% 62 41% 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) * represent value below 0.5 資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 –30 June 2008)




有線兒童台 i-CABLE Children Channel 有線 18台

i-CABLE Channel 18 ('000) (%) ('000) (%) 總數（12 - 64歲）TOTAL (aged 12 - 64)^ 70 1% 56 1% 性別 SEX 男 Male 26 37% 30 53% 女 Female 45 63% 26 47% 年齡 AGE 12 - 14 16 23% 2 3% 15 - 24 11 16% 4 7% 25 - 34 8 12% 8 13% 35 - 44 23 33% 15 27% 45 - 54 7 10% 18 32% 55 - 64 4 5% 10 17% 教育程度 EDUCATION 大專程度或以上 College/University or Above 9 12% 13 22% 中六至中七程度 Form 6 to 7 8 11% 8 14% 中四至中五程度 Form 4 to 5 20 29% 15 27% 中一至中三程度 Form 1 to 3 19 27% 18 32% 完成小學程度 Primary Completed 13 19% 2 4% 未完成小學程度或以下 Some Primary or Below * 1% * * 職業 OCCUPATION


商人及東主 Trader/Proprietor 1 2% 4 7% 技術白領 Office Skilled 9 12% 8 14% 非技術白領 Office Unskilled 4 6% 1 1% 技術藍領 Factory/Shop Skilled 10 15% 8 15% 非技術藍領 Factory/Shop Unskilled 11 15% 10 18% 學生 Student 23 32% 4 7% 家庭主婦 Housewife 8 11% 9 16% 待業及退休 Retired or Unemployed * * 2 4% 餘數為拒絕回答者 Balance were those refused to answer 家庭每月總收入 MONTHLY HOUSEHOLD INCOME < HK$15,000 23 32% 20 35% HK$15,000 - 24,999 19 27% 9 16% HK$25,000 - 39,999 7 10% 10 17% >= HK$40,000 22 31% 18 32% 餘數為拒絕回答者 Balance were those refused to answer ^ Share percentage based on all respondents (aged 12-64) * represent value below 0.5

資料來源：2008 尼爾森媒介指標 - 香港（調查日期：2007年 7 月 1 日至 2008年 6 月 30 日） Source: 2008 Nielsen Media Index: Hong Kong Report (Survey Period: 1 July 2007 –30 June 2008)

cable tv's - hkce · 2008. 10. 27. · website: e-mail: [email protected] 香港荃灣海盛路9...

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