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    Climate Change Science

    IPCC Fourth Assessment Report: Climate Change 2007

    There is high agreement and much evidence

    thatglobal greenhouse gas emissions will continue to

    grow over the next few decades. (3.1)

    Anthropogenic warming could lead to some impacts

    that are abrupt or irreversible, depending upon the

    rate and magnitude of the climate change. (3.4)

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    Building Al Gores New Igloo:

    [Climate change is] the greatest hoax ever perpetrated

    on the American people. Sen. Jim Inhofe

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    A History of Policy Inaction

    1997: Kyoto Protocol adopted. U.S. Senate unanimously

    rejects ratification.

    2003/5/7 McCain-Lieberman Climate Stewardship Act(s)

    June 2009: Waxman-Markey bill passes house by 7 votes

    July 2010: Waxman-Markey bill dies in the Senate

    August 2010: Copenhagen Climate Conference nobinding emissions reduction targets

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    Media Coverage of Climate Change

    The mass mediain conjunction with political elites

    has become an important source of information about

    climate change for the American public. (Reynolds et al)

    As a result, most Americans are at leastminimallyaware of climate change.

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    Question of Interest

    Coverage of climate change in the mass media is

    scientifically accurate and informative for most

    Americans. Yet policy policy continues to languish.

    What features of mass media coverage of climatechange might explain this phenomenon?

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    Hypothesis

    Mass media outlets devote relatively little coverage to

    localized climate change impacts.

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    Theory Three Parts

    1. Although most Americans believe climate change is real,

    they do not prioritize it as a policy issue.

    2. What explains this disconnect? Americans do not

    prioritize climate policy because they do not understandhow climate change will affect them personally.

    3. The public lacks this understanding because the news

    sources they rely on for information, including print

    media, rarely convey how climate change will impactlocalities.

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    Theoretical Investigation

    Examine data from public opinion surveys on climate

    change.

    Review the scholarly literature to explain the findings

    and in particular for evidence that Americans do notpossess local understandings of climate change.

    Conduct a content analysis of print news media articles

    to determine how climate change impacts are

    geographically represented.

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    Part 1 Gauging Public Opinion

    What do Americans think about climate change? My

    methodology led me to compile surveys conducted from

    2006-2011 by reputable organizations:

    Brookings Institution Is climate change occurring?

    Pew Research center Ranking public policy priorities

    Gallup Ranking environmental problems

    Gallup - Does global warming pose a threat to you?

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    Is Climate Change Occurring?

    Source: Brookings Institute

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    Relative to

    Other Issues:

    Source: Pew Center

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    Is the Environment a Concern?

    Source: Gallup

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    Part 2 Explaining the Disconnect

    While a majority of Americans think climate change is

    real, only a small minority believes that it is a

    significant concern. Why is this?

    To find the answer, I conducted a rigorous literaturereview of scholarly sources, focusing my search around

    studies of climate change impacts, more targeted

    survey-based studies, risk assessment, and so forth.

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    Leiserowitz 2003

    Conducted a national mail-based survey

    Question: how do Americans identify climate change

    impacts as a function of space and time?

    Findings

    Conclusion: Americans think global warming will affect

    distant places in distant times.

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    Scannell and Gifford 2011

    Conducted a controlled study

    Do people respond differently to climate change when

    educated about local impacts?

    Findings

    Theory of place attachment

    Distance skews risk assessments.

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    Tying Parts 1 & 2 together:

    If the American public was informed about the localized

    effects of climate change, they would be much more

    inclined to support and prioritize efforts to combat it.

    The fact that such prioritization is nonexistent suggeststhat the American public isnt properly informed.

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    Part 3 Content Analysis

    Content analysis: a comparative assessment of how

    climate change impacts are represented in the American

    print news media.

    Unit of analysis: 144 articles from the New York Times,the Washington Post, and the Houston Chronicle. (Lexis)

    Date range: June 2006-May 2010. (48 articles per

    paper).

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    Content Analysis Unit Selection

    Lexis: Boolean search

    Sampling method

    Criteria for sampling eligibility: section, length,minimum keyword hits

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    Content Analysis Unit Coding

    I assigned each article a Type Rating based on their

    substantive content.

    Type 1: Pure science/social science focused discussion

    Type 2: Politically-focused discussion

    Type 3: Miscellanea (such as features)

    Some articles combined elements of both Types 1 and 2

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    Content Analysis - Impact Coding

    Determining Local versus non-local what makes

    the cut?

    What doesnt count as an impact?

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    Findings: Quantity of Impacts

    In the entire sample, 70 local impacts were mentioned,

    and 377 non-local impacts were mentioned. This means

    that of all impacts in the sample, 15.5% were local.

    Is this a good methodology? It gives us a general picture,but it is highly imprecise.

    Stronger methodology: count articles, not impacts.

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    Findings: Articles Sorted by Paper

    New York Times 12/48 articles (25%) discussed at least

    one local impact of climate change

    Washington Post 8/48 articles (16.5%)

    Houston Chronicle 13/48 articles (27%)

    Across the entire sample, 33/144 articles (23%)

    discussed at least one local impact.

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    Findings: Sorted by Type

    Type 1 (science): 15/59 articles (25.5%) discussed at

    least one local impact

    Type 2 (politics): 10/64 articles (15.5%)

    Types 1 & 2 (both): 4/12 articles (33%)

    Type 3 (misc.): 4/9 articles (44.5%)

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    Findings: Sorted by Geography

    New York Times: 7/48 articles (14.5%) mentioned at

    least one impact in the Northeast United States

    Washington Post: 3/48 articles (6%) mentioned at least

    one impact in the Mid-Atlantic United States

    Houston Chronicle: 8/48 articles (16.5%) mentioned at

    least one impact in Texas or along the Gulf Coast

    Total: 18/144 articles (12.5%) in the sample

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    Findings: Sorted by Severity

    New York Times 7/48 articles (14.5%) mentioned at

    least one severe local impact

    Washington Post 7/48 articles (14.5%)

    Houston Chronicle 10/48 articles (21%)

    Total: 24/144 articles (16.5%) in the sample

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    Findings: Polar Bears

    20/144 articles

    (14%) mentioned

    severe ecological

    stresses on polar

    bears as a result of

    climate change.

    Compare to local

    geography/severity.

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    Do Findings Support the Theory?

    Given the data that Ive collected, it appears likelythat

    the print mass media tend to under-cover local impacts.

    This provides evidence to support the hypothesis.

    As for the broader research question, the findingssupport the notion that the mass media has not

    adequately informed Americans about local impacts.

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    Caveats

    Caveat 1: no basis for a brightline between sufficient

    local coverage and insufficient coverage

    Caveat 2: local newspapers may do a better job than

    national prestige papers.

    Caveat 3: other types of media, particularly television

    news media, may have completely different

    representations of impacts.

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    Why Are Local Impacts Ignored?

    Articles that discuss national and international politics

    and policymaking may not be appropriate venues to

    insert local impacts.

    The scientific literature on local impacts is tiny incomparison to the literature on broader impacts.

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    Questions?