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Webinar One:Develop Your Story

2014 Ruth Sherman. All Rights Reserved

Intros everyone introduce yourself Ill call on you.1

Content journal Swipe fileDont let the good ones get away!It takes discipline.

2014 Ruth Sherman. All Rights Reserved

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BusinessReadingDinner parties & social occasionsFamily & kidsSports events Air travelLinesMeetingsChurch/Synagogue/MosqueKids activities

Stories Happen Every, Single Day Interesting things happenevery single day.Be observant.

2014 Ruth Sherman. All Rights Reserved

Really just have to be mindful of the world around you

Lily just last week, Lily started working for a best-selling author research asst, personal asst. He turned out to be this old curmudgeon and shes scared of him he stresses her out. So after her first day of work, she comes home and is attempting to describe him, finally she says, the best way I can describe him is with a sound. She screws up her face to look old and angry and she makes this sound like a primal scream or roar. Nonverbal communication.

Lets start digging into finding the stories, which can seem daunting However, these things occur frequently. We just have to be disciplined about recording them. So you have to start a file. categories

topical v. non-topical stories topical what we hear from politicians whcd, gridiron, 3

Make your mess your message.Speakret

2014 Ruth Sherman. All Rights Reserved

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Make your mess your message

Tory JohnsonGood Morning AmericaWorkplace Expert, Creator of Spark & HustleBarbara Corcoran Real Estate Mogul and Shark Tank Investor

2014 Ruth Sherman. All Rights Reserved

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The Inmates Have Taken Over the Asylum

2014 Ruth Sherman. All Rights Reserved

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Essential components of your storyWhat keeps me up at night dreaming & scheming & planning?

What was my lowest point and greatest challenge?

What do I love to do most and why (passion and happiness)

If I had only one thing to share with the world, what would it be and why?

Whats my greatest success and accomplishment?

2014 Ruth Sherman. All Rights Reserved

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Essential components of your storyWhat is my greatest shame?

What frustrates me most/what have I never been able to get over?

Whats at stake? Whats the cost of not doing this now to me, my clients/customers and society?

Am I angry at the status quo in my field and do I want it to change?

2014 Ruth Sherman. All Rights Reserved

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Essential components of your story

What big problem do I have a solution for? How do I make a difference?

What was my big turnaround, aha moment, exciting moment?

How did I finally make the choice to do what Im doing?

What am I most proud of?

2014 Ruth Sherman. All Rights Reserved

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Timing = words per minute

We speak at about 120-140 words per minute*

20-minute speech = 2400-2800 words 15-minute speech = 1800-2100 words 10-minute speech = 1200-1400 words 5-minute speech = 600-700 words*approximate

2014 Ruth Sherman. All Rights Reserved

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Homework

Start a content journal and/or swipe file for stories and ideas. Write down everything that pops into your mind. Make sure you include context, e.g., why this interested you at the time.

Write your signature story (Due Monday, 5/12; email to me):Write it down, say it out loud and then revise it to reflect spoken v. written language.

Watch videos (be prepared to discuss next week).

2014 Ruth Sherman. All Rights Reserved

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Next Week: Develop Your Video Messages

2014 Ruth Sherman. All Rights Reserved

Intros everyone introduce yourself Ill call on you.12