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S.V. Institute of Management, Kadi.

Welcome to Cafe Coffee Day, India's favorite coffee shop where the young at heart unwind.

They are a division of India's largest coffee conglomerate, the Amalgamated Bean

Trading Company Limited (ABCTCL). With Asia's second

(10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee.

This coffee goes all over the world to clients across the USA, Europ

of the top coffee exporters in the country.

India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Strives to

provide the best experience to their guests Pioneer of the café culture and the first to laun

coffee bar concept in India.

CCD is present in every nook and corner of the country which includes Vienna, Austria and

Karachi and plans to open across Middle East, Eastern Europe, Eurasia, Egypt and South East

Asia in the near future.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest

1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company.The same year,

the logo was changed to the current logo, which the company stated was to show

as a place to talk.

The company is known for being vertical integrated to cut costs: from owning the plantations,

growing the coffee, making the coffee machines to making the furniture for the outlets.

Cafe Coffee Day is India's favorite co

of India's largest coffee conglomerate, the Amalgamated

There’s over 10,000 acres of rolling hills with the coffee shrubs making for lovely walks. There

are 11,000 small growers who make them who they are. And they are not alone; there are folks

in the USA, Europe and Japan that buy coffee from CCD, making them the top coffee exporter

from india.

1.1 Introduction about café coffee day



They are a division of India's largest coffee conglomerate, the Amalgamated Bean

Trading Company Limited (ABCTCL). With Asia's second-largest network of coffee estates


This coffee goes all over the world to clients across the USA, Europe and Japan, making us one

of the top coffee exporters in the country.


provide the best experience to their guests Pioneer of the café culture and the first to laun





the logo was changed to the current logo, which the company stated was to show



Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. It is a part

of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company.


mall growers who make them who they are. And they are not alone; there are folks

Japan that buy coffee from CCD, making them the top coffee exporter

Introduction about café coffee day

1


They are a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee

largest network of coffee estates


e and Japan, making us one


provide the best experience to their guests Pioneer of the café culture and the first to launch the





the logo was changed to the current logo, which the company stated was to showcase the chain



ffee shop, for the young and the young at heart. It is a part

Trading Company.


mall growers who make them who they are. And they are not alone; there are folks

Japan that buy coffee from CCD, making them the top coffee exporter


History of Coffee Industry

Café Coffee Day is a chain of coffee shops i

Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is

commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in

Bangalore, and today has the largest cafe retail chain in India

Large numbers of coffee day cafes are located in Bangalore. The cafe chain has had much

success riding, and to some extent creating, the cafe culture wave that swept across metropolita

India following strong economic growth resulting in an increase in youth spending power. It has

even tied up with Worlds pace and Micro sense to enable its cafes with satellite radio and Wi

respectively. Its first Wi-Fi cafe was opened on Lavelle Roa

Café Coffee Day sources coffee from 5000 acres of coffee estates, the second largest in Asia,

that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading

coffee exporters, with clients across the USA, Middle

With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day has its

business spanning the entire value chain of coffee consumption in India. Its different divisions

include: Coffee Day Fresh 'n' Ground (

Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns

9000 vending machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee)

division. It is entering the European market by opening two Cafés in Austria as well, making

forays into Pakistan and Germany to set up cafes abroad. The strategy CCD has adapted is to

place a cafe in every possible location where some business can be generated. So in Bangalore,

in the main shopping district, there are six outlets in a 2 km radius and overall 120 cafes in

Bangalore.


History of Coffee Industry

Café Coffee Day is a chain of coffee shops in India having its headquarters in Chikkamagaluru,



largest cafe retail chain in India – with over 800 cafes in 112 cities.


success riding, and to some extent creating, the cafe culture wave that swept across metropolita


even tied up with Worlds pace and Micro sense to enable its cafes with satellite radio and Wi

Fi cafe was opened on Lavelle Roa



coffee exporters, with clients across the USA, Middle East, Europe and Japan.



include: Coffee Day Fresh 'n' Ground (which owns 450 coffee bean and powder retail outlets),



he European market by opening two Cafés in Austria as well, making



the main shopping district, there are six outlets in a 2 km radius and overall 120 cafes in

2

n India having its headquarters in Chikkamagaluru,



over 800 cafes in 112 cities.


success riding, and to some extent creating, the cafe culture wave that swept across metropolitan


even tied up with Worlds pace and Micro sense to enable its cafes with satellite radio and Wi-Fi,

Fi cafe was opened on Lavelle Road, Bangalore.



East, Europe and Japan.



which owns 450 coffee bean and powder retail outlets),



he European market by opening two Cafés in Austria as well, making



the main shopping district, there are six outlets in a 2 km radius and overall 120 cafes in


Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at

Brigade Road in Bangalore. Till about the late 1990’

the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure

(as opposed to instant coffee) coffee café culture in neighbouring international markets grew, the

need for a relaxed and fun “hangout” for the emerging urban youth in the country was clearly

seen. Recognizing the potential that lay ahead

journey to become a large organized retail café chain with a distinct bra

Café coffee day in the past 12 years:

1996

1st café in Bangalore

14 cafés in 6



Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to



relaxed and fun “hangout” for the emerging urban youth in the country was clearly

seen. Recognizing the potential that lay ahead on the horizon, CCD embarked on a dynamic

journey to become a large organized retail café chain with a distinct brand identity of its own.

Café coffee day in the past 12 years:-

2001

14 cafés in 6 cities

2008

607 cafés across 98 cities, and in Pakistan and

Austria

Near Future

Expanding to

East, Eurasia, East Europe, Egypt, S.E

3


s coffee drinking in India was restricted to



relaxed and fun “hangout” for the emerging urban youth in the country was clearly

embarked on a dynamic

nd identity of its own.

Near Future

Expanding to Middle

East, Eurasia, East Europe, Egypt, S.E

Asia


Outlets

As of September 2014, there are 1640 outlets across 28 states of India. Cafe Coffee Day has also

recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.

Subsidiaries

In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio

has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2

are at Freeport-Hate.

Cafe Coffee Day's divisions includ

• Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

• Coffee Day Square, a high level coffee bar in Bangalore

• Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

• Coffee Day Beverages, which runs over 14,000 vending machi

• Coffee Day Exports, its exporting wing

• Coffee Day Perfect, its fast

• Coffee Day B2C Plant, Coffee vending machine manufacturing division

Awards

Cafe Coffee day was named "most popular hangout joint amongst

Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it

"India's most popular coffee joint" in 2011.




acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio


Cafe Coffee Day's divisions include:

Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

Coffee Day Square, a high level coffee bar in Bangalore

Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

Coffee Day Beverages, which runs over 14,000 vending machines

Coffee Day Exports, its exporting wing

Coffee Day Perfect, its fast-moving consumer goods packaged coffee division

Coffee Day B2C Plant, Coffee vending machine manufacturing division

Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global


"India's most popular coffee joint" in 2011.

4



acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio


Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

moving consumer goods packaged coffee division

youth" at the 3rd Global



Mission

• To provide a friendly comfortable atmosphere

food, service and entertainment at a reasonable price.

• To be the best café chain by offering a world class coffee experience at affordable prices.

Vision

• The creation of unique and innovative environments

café.

• Educating the community on what the café has to offer.

• The formation of environments that will bring people with diverse interests and

backgrounds together in the common forum.

• Good coffee and fast food items at a reasonable pr

Objectives

• A unique design of café that will be both visually attractive to customers, and designed

for fast and efficient operations.

• Employee training to insure the best cafeteria preparation techniques.

• Marketing strategies aimed to build a solid

maximizing the sales of high margin product.

1.2 Name of the Company


To provide a friendly comfortable atmosphere where the customer can receive quality

food, service and entertainment at a reasonable price.

To be the best café chain by offering a world class coffee experience at affordable prices.

The creation of unique and innovative environments that will different

Educating the community on what the café has to offer.

The formation of environments that will bring people with diverse interests and

backgrounds together in the common forum.

Good coffee and fast food items at a reasonable price.

A unique design of café that will be both visually attractive to customers, and designed

for fast and efficient operations.

Employee training to insure the best cafeteria preparation techniques.

Marketing strategies aimed to build a solid base of loyal customers, as well as

maximizing the sales of high margin product.

1.2 Name of the Company

5

where the customer can receive quality

To be the best café chain by offering a world class coffee experience at affordable prices.

fferentiate from local

The formation of environments that will bring people with diverse interests and

A unique design of café that will be both visually attractive to customers, and designed

base of loyal customers, as well as


The date of incorporation will be on 19

Opp, Om Complex

Near Radhanpur Corss Road,

Mahesana, Gujarat 384002

1.3 Date of Incorporation


The date of incorporation will be on 19th

July, 2015

1.3 Date of Incorporation

1.4 Address

6


Boards of Directors are Kinjal Trivedi and Arati Patel lead or supervise a certain area of a

company, or project.

The chairman is Ami Patel usually reports directly to the Board of Directors.

And also Manager which name Jignesh Kapadiya is presenting business that are

organised by location and have their departments under that.

And Assistant Managers are Mr. Jatin Patel and Mr. Kaila Manoj

responsible for the operations for the Business. Though directors are the first stage in the

executive team, area directors are seen as higher up, based on their span of control.



Ami Patel usually reports directly to the Board of Directors.


organised by location and have their departments under that.

And Assistant Managers are Mr. Jatin Patel and Mr. Kaila Manoj respectively. They are



1.5 Proposed Directors

7


Ami Patel usually reports directly to the Board of Directors.


respectively. They are




Start-up Expenses

Site design, architectural plan

Electrical, Lighting

Flooring/installation

Plumbing

Painting

Accounting

Insurance

Opening marketing/advertising

Graphic design for signage, menu boards

Frequency Cards, Brochures

Office equipment

Computer, scanner, printer

Telephones/Fax/DSL

Stationery etc.

Microwave

Music system

Storage room shelving

Sinks (2), prep counters

Menu board construction

Total Expenses

Start-up Assets

Cash Required

Other Current Assets

Long-term Assets

Total Assets


Start-up Requirements

up Expenses Amount

Site design, architectural plan 10,000

12,000

5,000

10,000

2,500

2,000

2,500

Opening marketing/advertising 3,000

design for signage, menu boards 2,000

1,500

600

2,000

500

1,000

500

800

1,000

1,200

2,500

Total Expenses 60,600

up Assets

1,500

15,000

62,000

78,500

1.6 Cost of project

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Amount

10,000

12,000

5,000

10,000

2,500

2,000

2,500

3,000

2,000

1,500

2,000

1,000

1,000

1,200

2,500

60,600

1,500

15,000

62,000

78,500


Key financial indicators means quantifiable measure a company uses todetermine how

meets the set operational and stategical goals.

Having clearly defined process of café coffee day bussiness process. Setting requirements for the

bussiness processes. To measures the result

Determine variancies and break even points.

The proposed means of finance

Owners Capital

Term Loans

TOTAL

1.8 Key Financial Indicators for the First Six Year


Key financial indicators means quantifiable measure a company uses todetermine how

meets the set operational and stategical goals.


bussiness processes. To measures the results of balancesheet and profits and loss account.

riancies and break even points.

The proposed means of finance Amount

30,00,000

720,000

3720000


1.7 Scheme of Finance

9

Key financial indicators means quantifiable measure a company uses todetermine how well it


s of balancesheet and profits and loss account.

Amount

,00,000

0,000

3720000



Gross

profit ratio


Current

Asset

Ratio

Debt

equity

ratio

Return on

asset ratio

Operating

profit ratio

Gross

profit ratio

Net profit

ratio

1.9 Selected Ratio

10


��

�

Variable cost = 30.37

contribution margin per unit

Businesses require an adequate amount of c

business loans to gain the financial assistance we

Year

1

2

3

Total BEP

1.10 Break Even Analysis

1.11 Loan Requirements & Security Offered


� �� /��

��

��

contribution margin per unit = 57.63

Businesses require an adequate amount of capital is Rs.720000. As such, companies take out

business loans to gain the financial assistance we need.

Customer BEP

18900

22680 41680

25200 12732

54312

1.10 Break Even Analysis

Loan Requirements & Security Offered

11

0000. As such, companies take out

Loan Requirements & Security Offered

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