Cha Cha Cha Changes!

• When Google announces a major change, you must pay attention• Changes in Googles algorithm can affect how you are seen or found

on the internet• This change is a major one• One that we have been talking a little about already

• The post announcement from Google

• There are two changes but only one affects us• Googles words -

• The non techy interpretation – If your website is not Mobile Friendly, it will not rank on even index on Mobile Devices• Mobile traffic is growing, and mobile search is growing • This is going to be a major update, so this isn’t something you can ignore• If your site has a poor mobile experience (for smart phones and/or tablets),

you could be throwing away conversions, and fixing it could be a massive opportunity for your business

• Mobile search is growing over 400% year over year • Mobile internet use has now taken over as the number one access

portal (54% as of October 2014)• Is your website Mobile Friendly?

• The first thing you need to do is find out if you have a problem• Google has provided a tool for you to check https://www.google.com/webmasters/tools/mobile-friendly/

• If your site is NOT Mobile Friendly – The tool will tell you why and how to fix it

• If you have a site built by a programmer, contact them

• WordPress – Most themes are Mobile Friendly already, if your site is NOT change to a theme that is “responsive”

• Weebly – Your site is Mobile Ready – You can edit the mobile view as well

• In the USA – • 94% of people with smartphones search for local information on their

phones • Interestingly, 77% of mobile searches occur at home or at work,

places where desktop computers are likely to be present

• Mobile is critical to your business and will continue to be so• Make sure visitors can have a good experience on your site when

they’re visiting from their mobile devices

• Script for this….Urgent only 2 weeks to implement

“Hey Freddie McRealty, it’s Paul Baxter over at ABC Mortgage. I was just calling to find out if you were all set for the big Google change on the 21st?”“Your site must now be “Mobile Friendly” to be found in mobile searches.” Want me to check if your site is good?”