chalo india chalo

8/6/2019 Chalo India Chalo

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CHALO INDIA CHALO

(TIMES OF INDIA)ByTanuSakshi gogoiMurchana bhuyanRajlakshmi phukon


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WHAT IS COMMUNICATION?

Communication can be define as the process through

which two or more presents come to exchange ideas,

views, information and understanding.

Communication is derived from the latin word

Communis which means to share.


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EFFECTIVE COMMUNICATION

Effective communication can be defined as the

use of effective language to convey a clearmessage to achieve a predetermined objective.

Communication networkCommunication network in an

organizationis of two types-

1. Internal

2.External


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Internal communication: Interactionbetween the members of the sameorganization .

External communication: If thecompany has to survive in the competitiveworld, it has to adopt externalcommunication

Various forms are advertising, mediainteraction, public relations,presentations, mails, letters.

Could be oral as well as written


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The advertisement we have chosen to show

effective communication is chalo INDIA chalo


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MESSAGE DELIVERED

This advertisement is asking people to come out

of their shell and get their things done by

themselves.

If we all inherit this strong will power we can

make our INDIA a better place to live.


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IN VIEW OF 7CS

Credibility:This addvertisment is aninitiative taken by TIMES OF INDIA.

Courtesy:Without being rude or

arrogant or hurting anyones feeling, thesmall kid shows how to get things done.

Clarity: It was very clear from theadvertisement what the child wanted to

say.Correctness:- The advertisement is very

apt represting our poor scenario of ourcountry.


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Consistency: The flow of the advertisement

from the beginning to end was very appropriate

& consistent as well.

Concreteness:The structure of theadvertisement was concrete

Conciseness:The advertisement was neither too

short nor too long and was concise.


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IN VIEW OF 4S

Shortness:The message was short & concise. Itdelivered the required message.

Simplicity:- The advertisement maintained itssimplicity.

Strength:Though the child was not physicallystrong but his strong will power strengthen themessage of this advertisement.


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CHARACTERIZATION

THE CHILD:The leader.

THE POLITICAN AND THE POLICMAN -

irresponsible leader

THE GENERAL MASS: Who followed the child.


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AUDIO AND VISUAL APPEAL

Audio:The song invoke a feeling of patriotism.

Visual: Actions speaks louder than words


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WHYTHE CHARACTERSARE

EFFECTIVE?

The politician :It showed the weakness of our

govt.

The policeman:

How much they are concern for us?How much we can rely on them?

The child :Though he was small the tried to

remove the tree.


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CONCLUSION

Unity in diversity.

United we stand divided wefall.

Action speaks louderthan words.

There is no age to become a leader. To get things done one has to begin.

Choose leader wisely.

To develop ones country one has to develop histhinking.


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What ever we do is insignificant but its important

that we do it

by Mahatma Gandhi


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Thank you.

chalo india chalo

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