cirius technologies
TRANSCRIPT
2008.5.29
Mobile advertising network.
Founded in 2004 in Tokyo.
2 yrs+ of location-based advertising experience in the Japanese market with over 100 advertisers and publishers.
Launched new U.S. subsidiary in Oct. 2008.
About Cirius Technologies, Inc.
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• For advertisers: AdLocal offers location-based mobile advertising that is twice as effect as standard mobile ads. Easy-to-use tools enable visual ‘drag & drop’ campaign creation.
• For publishers: AdLocal increases the ad inventory value and can be implemented in < 15 minutes.
The Location-based Mobile Ad Platform
AdLocal is a location-based mobile advertising service using GPS and Cell-IDs.
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Non-Local Ads Local Ads
-Average CTR for 12 months from mid-2007 to mid-2008-Comparison based on AdLocal ads with location vs. without location by publisher site
Proven performance for advertisers
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How AdLocal Works – Restaurant Example
User
2
1
SOMA
FinancialDistrict $0.40 bid by store A
$0.30 bid by store B
*Example uses San Francisco’s Financial District and SOMA.
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Create mobile ad campaigns to reach highly targeted customers at just the right time.
Self-serve portal for ad placement
Target by location, range, day, and time. Category and demographic targeting coming in April
Run text and banner ads
Service for Advertisers
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Service for Publishers
Run banner/text-link ads on apps or mobile sites to monetize location-based content.
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Examples of Advertisers
Most successful categories of advertisers:Food & Restaurant Local Jobs and Employment
Educational Institutions Beauty salons Car dealers
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Nissan (Infiniti) targeted their ads to the areas near their
dealers.
Actual Screen Image
Subway promoted their franchisees.
Case Study 1 : Pinpointing Market Areas
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Before:$1,000/student
tutor hired
After using AdLocal:
$300/student tutor hired
Case Study 2: Demographic Profile By Area
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Home tutoring company targeted university campuses to hire student tutors.Results came from higher-qualified
candidatesRemoved less relevant, but more
expensive areas from targeting (eg: downtown, suburbs)