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  • 8/11/2019 CKM KM Module 5 Notes

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    Module-5Module-5

    Knowledge Management

    Module overviewModule overview

    Introduction

    Definition

    Evolution

    Need, drivers, scope

    Approaches in org

    Strategies in org

    Components and functions

    Understanding nowledge

    !earning org, " components of learning org

    Knowledge sources and documentation

    IntroductionIntroduction

    Knowledge is rapidl# displacing capital

    Unsta$le marets necessitate, reshaping of product % pro&ect lines

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    A$ilit# to e'ploit its own intellectual resources(

    )nl# the nowledgea$le will survive(

    Knowledge is the e# driver for decision support and decision maing andena$les effective decision $# maing nowledge a$out past pro&ects

    IntroductionIntroduction

    *(KM re+uires a strong culture of sharing

    ( nowledge, sills, competencies and insight that the emplo#ee possessed at all

    levels of the organi-ation(

    .(/lo$al maret and increasing nowledge re+uirements

    What is KnowledgeWhat is Knowledge

    Knowledge is &ustified true $elief( Ayer, A.J. (195!. The Problem ofKnowledge.

    Knowledge is a fluid mi' of framed e'perience, values, conte'tualinformation and e'pert insight that provides a framewor for evaluating and

    incorporating new e'perience and information(

    Knowledge "anage"entKnowledge "anage"ent

    KM is the process of capturing and maing use of a firm0s collectiveenterprise an#where in the $usiness1 on paper, in document, in data$ases

    2called e'plicit nowledge3 or in people0s heads 2called tacit nowledge3(

    What is Knowledge Manage"ent#What is Knowledge Manage"ent#

    Defined in a variet# of wa#s(

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    KM in education4 a strateg# to ena$le people to develop a set of practices tocreate, capture, share % use nowledge to advance(

    KM focuses on4

    people who create and use nowledge(

    processes and technologies $# which nowledge is created, maintained

    and accessed(

    artifacts in which nowledge is stored 2manuals, data$ases, intranets,

    $oos, heads3(

    What is Knowledge Manage"ent#What is Knowledge Manage"ent#

    $Knowledge "anage"ent is a disci%line that %ro"otes an integrateda%%roach to identi&ying, "anaging and sharing all o& an enter%rise's

    in&or"ation needs.

    Where does KM co"e &ro"#Where does KM co"e &ro"#

    5echnolog#

    Infrastructure, Data$ase, 6e$, Interface

    /lo$ali-ation

    6orld wide marets, North American integration

    Demographics

    Aging population, worforce mo$ilit#, diversit#

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    Economics

    Knowledge econom#

    Customer relations

    7ualit#

    Increase in information

    Speciali-ation, 8olume, )rder

    ata, In&or"ation ) Knowledgeata, In&or"ation ) Knowledge

    *wo ty%es o& +nowledge*wo ty%es o& +nowledge

    Explicit knowledge

    or"al or codi&ied

    ocu"ents re%orts, %olicy "anuals, white %a%ers, standard

    %rocedures

    ataases

    /oo+s, "aga0ines, ournals (lirary!

    Implicit (Tacit) knowledge

    In&or"al and uncodi&ied

    2alues, %ers%ectives ) culture

    Knowledge in heads

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    Me"ories o& sta&&, su%%liers and vendors

    3eed &or KM3eed &or KM

    Increase profits of revenues

    9etain e# talent and e'pertise

    Improve customer retention and satisfaction

    Defend maret share against new entrants

    Accelerate time to maret with product

    :enetrate new maret segments

    9educe costs

    Develop new products and services

    4volution o& KM4volution o& KM

    A no of theories have contri$uted to the evolution and development of KM asa su$&ect(

    ;

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    In ;

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    5his is made possi$le $# the integration of compan#0s nowledge processeswith its $usiness processes to su$stantiall# enhance $usiness performance(

    5he +ualit# and effectiveness of a decision are anchored directl# to empa$ilit# to access e# information(

    Effective KM s#stems allow people to learn from past decisions $oth goodand $ad and to appl# the lessons learned to comple' choice and future

    decisions(

    *echnology drivers*echnology drivers

    5echnological impetus has revolutioni-ed the wa# the individuals as well asorg communicate, store and e'change data at a lower cost and higher speed(

    5he increase of computer has significantl# contri$uted to the high volumes ofinformation, which are availa$le to an individual(

    Information can $e moved across locations electronicall#B it is people whoturn that info into efficient decisions rel#ing upon their intelligence and

    e'pertise(

    Intra organi0ational driversIntra organi0ational drivers

    Uncertainties in$uilt in new products and service development processes leadto comple' reliance among and $>w different functional areas and re+uire

    inputs and cooperation from different departments to achieve &oint o$&ectives(

    Companies rel# on pro&ect centered teams for the onl# purpose to $ring

    together the $est of their talent and e'pertise(

    6 drivers6 drivers

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    It include the need for improved nowledge transfer, sharing and creation incross functional teams of nowledge worersB

    5o deal with comple' and changing emplo#ee e'pectations, together with theneed to prevent loss of nowledge as teams are put together and reesta$lished(

    5eam mem$ers are mi'ed up across pro&ects over time and across segmentswhere their functional e'pertise is valued more than their nowledge gained

    during the process of partnership with the mem$ers of other functional areas(

    7rocess drivers7rocess drivers

    )rg have $een terrified $# generation of outmoded solutions and repeatingmistaes committed in the past $ecause the# effectivel# identif# or move $estpractices an e'perimental nowledge from one location to another or from

    one pro&ect to another(

    5he a$ilit# to foresee and respond to maret trends is a critical capa$ilit#re+uired $# an org(

    7rocess drivers7rocess drivers

    An org must $e a$le to picture the overall scenario or canvas and should notreact onl# on the $asis of tendenc#(

    An org needs to $e proactive and anticipate the forces that will shape themarets in their field of operation(

    As competitors $ecome increasingl# receptive to customer needs, companiesmust match the effort, using the right application of nowledge within the

    proper structures and process

    4cono"ic drivers4cono"ic drivers

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    5he promise of rising returns indeed maes the process a more promisinginvestment than man# fi'ed assets(

    @asic economic theor# suggests most assets with the e'ception of nowledgeare su$&ect to diminishing returns(

    KM 8co%e 8hi&ts to Wider ocusKM 8co%e 8hi&ts to Wider ocus

    KM Its 8igni&icanceKM Its 8igni&icance

    ::ersonal

    Improved earnings potentials

    More effective personal decision maing

    9aised +ualit# of life

    :Industrial

    /reater competitive effectiveness

    @etter products and services

    @eneficial for customers and consumers

    Societal

    Increased progress from $etter educated citi-enr#

    Improved social and economic environments

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    More desira$le societ#

    KM ItsKM Its

    RealReal

    8igni&icance8igni&icance

    8"all Actions ;ead to /road /ehavior8"all Actions ;ead to /road /ehavior

    Maye Just Maye Maye Just Maye

    We 3eed to ?nderstandWe 3eed to ?nderstand

    KM a%%roachesKM a%%roaches

    :ossi$le approaches that needs to $e adopted $# org in implementing KMs#stem(

    5hese approaches depend on strateg# adopted $# the org in harnessing andleveraging their intrinsic nowledge(

    9epositor# model approach

    Communities of practices approach

    Continuous learning approach

    @usiness intelligence approach

    KM a%%roachesKM a%%roaches

    6e%ository "odel a%%roach4

    e# focus in on document management and the reuse of e'plicit forms of

    nowledge(

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    =o""unities o& %ractice a%%roach

    facilitates the transfer of nowledge $# e'perts within affinit# groups

    through dialogue and interpersonal discussions

    KM a%%roachesKM a%%roaches

    =ontinuous learning a%%roach4

    facilitates application of the nowledge ac+uired $# individuals in

    pro$lem solving as well as enhanced decision maing

    /usiness intelligence a%%roach4

    creation of enterprise wide repositories and the e'traction of valua$le

    information and nowledge through the mining of these repositories

    KM strategies in orgKM strategies in org

    6hat nowledge to share

    6ith whom to share nowledge

    ow will nowledge $e shared

    6h# will nowledge $e shared

    What +nowledge to shareWhat +nowledge to share

    Knowledge sharing program will differ considera$l# depending on the t#pe ofnowledge $eing shared

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    Knowledge sharing are limited to specific function, such as sales andmareting or research or a specific area of e'pertise such as engineering

    Knowledge sharing s#stems allow in var#ing degrees of new and promisingideas that have not #et $een authenticated(

    With who" to share +nowledgeWith who" to share +nowledge

    Knowledge sharing programs aim at sharing either an internal or an e'ternalaudience

    Internal nowledge sharing programs t#picall# aim at maing the e'isting

    $usiness wor $etter, faster or cheaper, $# arming the front line staff of an orgwith higher +ualit#, more up to date and easil# accessi$le tools and inputs to

    do their &o$s

    E'ternal nowledge sharing poses greater riss than internal sharingprograms1raising comple' issues of confidentialit#, cop#right, and in the case

    of the private sector, the protection of proprietar# assets = $ut it ma# also

    offer greater potential $enefits

    ow will +nowledge e shared#ow will +nowledge e shared#

    5he principal channels $# which nowledge will $e shared

    ace to face

    elp dess

    5elephone

    a'

    Email

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    Colla$orative tools

    6e$

    Com$ination of a$ove

    Why will +nowledge e shared#Why will +nowledge e shared#

    5o contri$ute to org performance

    Increasing speed

    !owering costs of operation

    Accelerating innovation

    6idening the client $ase

    8trategy 2s KM strategy8trategy 2s KM strategy

    =o"%onents o& +nowledge "anage"ent=o"%onents o& +nowledge "anage"ent

    If #ou want to manage nowledge, record the current state of nowledgewithin #our organi-ation it is nowada#s a rather difficult tas(

    the# used to thin that $# &ust having a nowledge manager or a group ofnowledge managers the# would $e a$le to maintain a certain level of +ualit#(

    5hese managers will review the content and decide if something should orshould not $e listed in the nowledge repositor#(

    Knowledge lea+sKnowledge lea+s

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    5he $ig downside of this is that there a few people who are deciding or thecomplete what assets are useful and that #ou need to have an# assets in the

    first place(

    5he nowledge that wasn0t shared in assets or wasn0t approved $# thenowledge manager simpl# evaporated and was in $est case &ust not listed in

    the repositor# $ut in worst case the information was lost(

    If #ou want to prevent nowledge leaing it is most liel# #ou will need threecomponents4

    )rgani-ation components

    5echnolog# components

    Knowledge processes

    *hree co"%onents o& +nowledge "anage"ent*hree co"%onents o& +nowledge "anage"ent

    =o"%onents o& KM=o"%onents o& KM

    5hese three components are tightl# lined and ena$les a continuous processof nowledge recording(

    5here is no small group that is deciding for ever#$od# what is useful(

    It is ever#$od# that decides what is useful for ever#$od#4 in some

    cases e'plicitl# as in uploading and rating assets in the repositor# and othercases much more passive $# &ust having a conversation on the social

    networing platform(

    unctions o& KMunctions o& KM

    6e can divide all the functions performed $# KM in five main categories4

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    Inter"ediation

    4>ternali0ation

    Internali0ation

    =ognition

    Measure"ent

    unctions o& KMunctions o& KM

    Inter"ediation4 Intermediation refers to the $roering or nowledgetransfer $etween an appropriate nowledge provider and nowledge

    seeer(

    Its role is to match a nowledge seeer with the optimal source of

    nowledge for that seeer(

    @# doing so, intermediation ensures a much more efficient transfer of

    nowledge(

    unctions o& KMunctions o& KM

    4>ternali0ation4 E'ternali-ation refers to the transfer of nowledge from theminds of its holders into an e'ternal repositor#, in the most efficient wa#

    possi$le(

    5he function of e'ternali-ation is to provide the sharing of nowledge(

    5his is where Competitive Intelligence>@usiness Intelligence comes in(

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    5hrough KM tools it is possi$le to trac the vast +uantit# of data a$outcompetitors F from news stories to price changes(

    unctions o& +nowledge "anage"entunctions o& +nowledge "anage"ent

    Internali0ation4 Internali-ation is the e'traction of nowledge from thee'ternal repositor#, and the filtering of this nowledge to provide greater

    relevance to the nowledge seeer(

    Knowledge should $e presented to the user in the form most suita$le to itscomprehension(

    5his function ma# include interpretation and>or reformatting of thepresentation of the nowledge(

    5o implement this function, companies can $uild #ellow pages thus mappingand categori-ing the sills and wor e'perience of the organi-ation(

    Another aspect of internali-ation would $e the documentation of $estpractices(

    unctions o& +nowledge "anage"entunctions o& +nowledge "anage"ent

    =ognition4 Cognition is the function of s#stems to mae decisions $ased on

    availa$le nowledge( Cognition is the application of nowledge which has$een e'changed through the preceding three functions(

    Measure"ent4 Measurement refers to all KM activities that measure, mapand +uantif# corporate nowledge and the performance of KM solutions( 5his

    function acts to support the other four functions, rather than to actuall#

    manage the nowledge itself(

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    4nd o& "odule-54nd o& "odule-5

    5han #ou