ckm km module 5 notes
TRANSCRIPT
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Module-5Module-5
Knowledge Management
Module overviewModule overview
Introduction
Definition
Evolution
Need, drivers, scope
Approaches in org
Strategies in org
Components and functions
Understanding nowledge
!earning org, " components of learning org
Knowledge sources and documentation
IntroductionIntroduction
Knowledge is rapidl# displacing capital
Unsta$le marets necessitate, reshaping of product % pro&ect lines
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A$ilit# to e'ploit its own intellectual resources(
)nl# the nowledgea$le will survive(
Knowledge is the e# driver for decision support and decision maing andena$les effective decision $# maing nowledge a$out past pro&ects
IntroductionIntroduction
*(KM re+uires a strong culture of sharing
( nowledge, sills, competencies and insight that the emplo#ee possessed at all
levels of the organi-ation(
.(/lo$al maret and increasing nowledge re+uirements
What is KnowledgeWhat is Knowledge
Knowledge is &ustified true $elief( Ayer, A.J. (195!. The Problem ofKnowledge.
Knowledge is a fluid mi' of framed e'perience, values, conte'tualinformation and e'pert insight that provides a framewor for evaluating and
incorporating new e'perience and information(
Knowledge "anage"entKnowledge "anage"ent
KM is the process of capturing and maing use of a firm0s collectiveenterprise an#where in the $usiness1 on paper, in document, in data$ases
2called e'plicit nowledge3 or in people0s heads 2called tacit nowledge3(
What is Knowledge Manage"ent#What is Knowledge Manage"ent#
Defined in a variet# of wa#s(
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KM in education4 a strateg# to ena$le people to develop a set of practices tocreate, capture, share % use nowledge to advance(
KM focuses on4
people who create and use nowledge(
processes and technologies $# which nowledge is created, maintained
and accessed(
artifacts in which nowledge is stored 2manuals, data$ases, intranets,
$oos, heads3(
What is Knowledge Manage"ent#What is Knowledge Manage"ent#
$Knowledge "anage"ent is a disci%line that %ro"otes an integrateda%%roach to identi&ying, "anaging and sharing all o& an enter%rise's
in&or"ation needs.
Where does KM co"e &ro"#Where does KM co"e &ro"#
5echnolog#
Infrastructure, Data$ase, 6e$, Interface
/lo$ali-ation
6orld wide marets, North American integration
Demographics
Aging population, worforce mo$ilit#, diversit#
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Economics
Knowledge econom#
Customer relations
7ualit#
Increase in information
Speciali-ation, 8olume, )rder
ata, In&or"ation ) Knowledgeata, In&or"ation ) Knowledge
*wo ty%es o& +nowledge*wo ty%es o& +nowledge
Explicit knowledge
or"al or codi&ied
ocu"ents re%orts, %olicy "anuals, white %a%ers, standard
%rocedures
ataases
/oo+s, "aga0ines, ournals (lirary!
Implicit (Tacit) knowledge
In&or"al and uncodi&ied
2alues, %ers%ectives ) culture
Knowledge in heads
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Me"ories o& sta&&, su%%liers and vendors
3eed &or KM3eed &or KM
Increase profits of revenues
9etain e# talent and e'pertise
Improve customer retention and satisfaction
Defend maret share against new entrants
Accelerate time to maret with product
:enetrate new maret segments
9educe costs
Develop new products and services
4volution o& KM4volution o& KM
A no of theories have contri$uted to the evolution and development of KM asa su$&ect(
;
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In ;
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5his is made possi$le $# the integration of compan#0s nowledge processeswith its $usiness processes to su$stantiall# enhance $usiness performance(
5he +ualit# and effectiveness of a decision are anchored directl# to empa$ilit# to access e# information(
Effective KM s#stems allow people to learn from past decisions $oth goodand $ad and to appl# the lessons learned to comple' choice and future
decisions(
*echnology drivers*echnology drivers
5echnological impetus has revolutioni-ed the wa# the individuals as well asorg communicate, store and e'change data at a lower cost and higher speed(
5he increase of computer has significantl# contri$uted to the high volumes ofinformation, which are availa$le to an individual(
Information can $e moved across locations electronicall#B it is people whoturn that info into efficient decisions rel#ing upon their intelligence and
e'pertise(
Intra organi0ational driversIntra organi0ational drivers
Uncertainties in$uilt in new products and service development processes leadto comple' reliance among and $>w different functional areas and re+uire
inputs and cooperation from different departments to achieve &oint o$&ectives(
Companies rel# on pro&ect centered teams for the onl# purpose to $ring
together the $est of their talent and e'pertise(
6 drivers6 drivers
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It include the need for improved nowledge transfer, sharing and creation incross functional teams of nowledge worersB
5o deal with comple' and changing emplo#ee e'pectations, together with theneed to prevent loss of nowledge as teams are put together and reesta$lished(
5eam mem$ers are mi'ed up across pro&ects over time and across segmentswhere their functional e'pertise is valued more than their nowledge gained
during the process of partnership with the mem$ers of other functional areas(
7rocess drivers7rocess drivers
)rg have $een terrified $# generation of outmoded solutions and repeatingmistaes committed in the past $ecause the# effectivel# identif# or move $estpractices an e'perimental nowledge from one location to another or from
one pro&ect to another(
5he a$ilit# to foresee and respond to maret trends is a critical capa$ilit#re+uired $# an org(
7rocess drivers7rocess drivers
An org must $e a$le to picture the overall scenario or canvas and should notreact onl# on the $asis of tendenc#(
An org needs to $e proactive and anticipate the forces that will shape themarets in their field of operation(
As competitors $ecome increasingl# receptive to customer needs, companiesmust match the effort, using the right application of nowledge within the
proper structures and process
4cono"ic drivers4cono"ic drivers
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5he promise of rising returns indeed maes the process a more promisinginvestment than man# fi'ed assets(
@asic economic theor# suggests most assets with the e'ception of nowledgeare su$&ect to diminishing returns(
KM 8co%e 8hi&ts to Wider ocusKM 8co%e 8hi&ts to Wider ocus
KM Its 8igni&icanceKM Its 8igni&icance
::ersonal
Improved earnings potentials
More effective personal decision maing
9aised +ualit# of life
:Industrial
/reater competitive effectiveness
@etter products and services
@eneficial for customers and consumers
Societal
Increased progress from $etter educated citi-enr#
Improved social and economic environments
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More desira$le societ#
KM ItsKM Its
RealReal
8igni&icance8igni&icance
8"all Actions ;ead to /road /ehavior8"all Actions ;ead to /road /ehavior
Maye Just Maye Maye Just Maye
We 3eed to ?nderstandWe 3eed to ?nderstand
KM a%%roachesKM a%%roaches
:ossi$le approaches that needs to $e adopted $# org in implementing KMs#stem(
5hese approaches depend on strateg# adopted $# the org in harnessing andleveraging their intrinsic nowledge(
9epositor# model approach
Communities of practices approach
Continuous learning approach
@usiness intelligence approach
KM a%%roachesKM a%%roaches
6e%ository "odel a%%roach4
e# focus in on document management and the reuse of e'plicit forms of
nowledge(
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=o""unities o& %ractice a%%roach
facilitates the transfer of nowledge $# e'perts within affinit# groups
through dialogue and interpersonal discussions
KM a%%roachesKM a%%roaches
=ontinuous learning a%%roach4
facilitates application of the nowledge ac+uired $# individuals in
pro$lem solving as well as enhanced decision maing
/usiness intelligence a%%roach4
creation of enterprise wide repositories and the e'traction of valua$le
information and nowledge through the mining of these repositories
KM strategies in orgKM strategies in org
6hat nowledge to share
6ith whom to share nowledge
ow will nowledge $e shared
6h# will nowledge $e shared
What +nowledge to shareWhat +nowledge to share
Knowledge sharing program will differ considera$l# depending on the t#pe ofnowledge $eing shared
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Knowledge sharing are limited to specific function, such as sales andmareting or research or a specific area of e'pertise such as engineering
Knowledge sharing s#stems allow in var#ing degrees of new and promisingideas that have not #et $een authenticated(
With who" to share +nowledgeWith who" to share +nowledge
Knowledge sharing programs aim at sharing either an internal or an e'ternalaudience
Internal nowledge sharing programs t#picall# aim at maing the e'isting
$usiness wor $etter, faster or cheaper, $# arming the front line staff of an orgwith higher +ualit#, more up to date and easil# accessi$le tools and inputs to
do their &o$s
E'ternal nowledge sharing poses greater riss than internal sharingprograms1raising comple' issues of confidentialit#, cop#right, and in the case
of the private sector, the protection of proprietar# assets = $ut it ma# also
offer greater potential $enefits
ow will +nowledge e shared#ow will +nowledge e shared#
5he principal channels $# which nowledge will $e shared
ace to face
elp dess
5elephone
a'
Email
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Colla$orative tools
6e$
Com$ination of a$ove
Why will +nowledge e shared#Why will +nowledge e shared#
5o contri$ute to org performance
Increasing speed
!owering costs of operation
Accelerating innovation
6idening the client $ase
8trategy 2s KM strategy8trategy 2s KM strategy
=o"%onents o& +nowledge "anage"ent=o"%onents o& +nowledge "anage"ent
If #ou want to manage nowledge, record the current state of nowledgewithin #our organi-ation it is nowada#s a rather difficult tas(
the# used to thin that $# &ust having a nowledge manager or a group ofnowledge managers the# would $e a$le to maintain a certain level of +ualit#(
5hese managers will review the content and decide if something should orshould not $e listed in the nowledge repositor#(
Knowledge lea+sKnowledge lea+s
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5he $ig downside of this is that there a few people who are deciding or thecomplete what assets are useful and that #ou need to have an# assets in the
first place(
5he nowledge that wasn0t shared in assets or wasn0t approved $# thenowledge manager simpl# evaporated and was in $est case &ust not listed in
the repositor# $ut in worst case the information was lost(
If #ou want to prevent nowledge leaing it is most liel# #ou will need threecomponents4
)rgani-ation components
5echnolog# components
Knowledge processes
*hree co"%onents o& +nowledge "anage"ent*hree co"%onents o& +nowledge "anage"ent
=o"%onents o& KM=o"%onents o& KM
5hese three components are tightl# lined and ena$les a continuous processof nowledge recording(
5here is no small group that is deciding for ever#$od# what is useful(
It is ever#$od# that decides what is useful for ever#$od#4 in some
cases e'plicitl# as in uploading and rating assets in the repositor# and othercases much more passive $# &ust having a conversation on the social
networing platform(
unctions o& KMunctions o& KM
6e can divide all the functions performed $# KM in five main categories4
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Inter"ediation
4>ternali0ation
Internali0ation
=ognition
Measure"ent
unctions o& KMunctions o& KM
Inter"ediation4 Intermediation refers to the $roering or nowledgetransfer $etween an appropriate nowledge provider and nowledge
seeer(
Its role is to match a nowledge seeer with the optimal source of
nowledge for that seeer(
@# doing so, intermediation ensures a much more efficient transfer of
nowledge(
unctions o& KMunctions o& KM
4>ternali0ation4 E'ternali-ation refers to the transfer of nowledge from theminds of its holders into an e'ternal repositor#, in the most efficient wa#
possi$le(
5he function of e'ternali-ation is to provide the sharing of nowledge(
5his is where Competitive Intelligence>@usiness Intelligence comes in(
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5hrough KM tools it is possi$le to trac the vast +uantit# of data a$outcompetitors F from news stories to price changes(
unctions o& +nowledge "anage"entunctions o& +nowledge "anage"ent
Internali0ation4 Internali-ation is the e'traction of nowledge from thee'ternal repositor#, and the filtering of this nowledge to provide greater
relevance to the nowledge seeer(
Knowledge should $e presented to the user in the form most suita$le to itscomprehension(
5his function ma# include interpretation and>or reformatting of thepresentation of the nowledge(
5o implement this function, companies can $uild #ellow pages thus mappingand categori-ing the sills and wor e'perience of the organi-ation(
Another aspect of internali-ation would $e the documentation of $estpractices(
unctions o& +nowledge "anage"entunctions o& +nowledge "anage"ent
=ognition4 Cognition is the function of s#stems to mae decisions $ased on
availa$le nowledge( Cognition is the application of nowledge which has$een e'changed through the preceding three functions(
Measure"ent4 Measurement refers to all KM activities that measure, mapand +uantif# corporate nowledge and the performance of KM solutions( 5his
function acts to support the other four functions, rather than to actuall#
manage the nowledge itself(
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4nd o& "odule-54nd o& "odule-5
5han #ou