ckm module 4 notes

8/11/2019 CKM Module 4 Notes

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Mod 4Mod 4

Creativity & Innovation

Module overviewModule overview

Meaning

Need

Components of creativity & Innovation

Organizational constraints

Organizational environment for creativity & innovation

CREATIVITYCREATIVITY

Creativity means a talent for unique combination of unusual association of ideas.

Creativity is the conceiving of original and unique alternatives to the solution of existing problems.

Creativity is the ability to bring something ne into existence.

! person may therefore conceive of something ne & envision ho it ill be useful" but not necessarily ta#e thenecessary action to ma#e it a reality.

Need for creativityNeed for creativity

1. creativity is important in decision ma#ing

It allo s the decision ma#er to appraise fully and understand the problem" including seeing problems others cant see .

Creativity is most obvious value in helping the decision ma#er identify all variable alternatives.

2. In business" the company ith the best ideas ins.


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$very big idea that has ever helped your company as the result of creative thin#ing.

$very ne product" service improvement" cost savings and efficiency idea. $very solution to every problem.

$very mar#et%conquering" competition%smashing concept behind every advancement in your firm is the resultof creative thin#ing.

Components of creativityCom ponents of creativity

Individual creativity essentially requires expertise" creative thin#ing s#ills and intrinsic tas# motivation.

tudies confirm that the higher the level of each case of these three components" the higher the creativity.

$xpertise

Creative 'hin#ing

Intrinsic 'as# motivation

ExpertiseExpertise

it is the foundation of all creative or#.

'he potential for creativity is enhanced hen individuals have abilities" #no ledge" proficiencies" and similarexpertise in their field of endeavor.

Creative t in!in" s!illsCreative t in!in" s!ills

this encompasses personality characteristics associated ith creativity" the ability to use analogies" as ell as the talentto see the familiar in a different light.

(or instance" intelligence" independence" self confidence" ris# ta#ing" internal locus of control" tolerance of ambiguity"

perseverance in the face of frustration

Intrinsic tas! motivationIntrinsic tas! motivation

this is desire to or# on something because its interesting involving exiting satisfying or personally challenging.

'he motivational component is hat turns creativity potential to actual creative ideas.

it determines the extent to hich individuals fully engage their expertise and creative s#ills.


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)or# environment has significant effect on intrinsic environment

#ifference $%w creativity and innovation#ifference $%w creativit y and innovation


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*Creativity is thin#ing up ne things.

Innovation is doing ne things.* % 'heodore +evitt.

Innovation is ma#ing this ne concept,thing practical in a novel ay.

Creativity is dreaming up a ne invention

innovation is ma#ing it real in ones o n unique ay.

)hen you bring something ne into existence you can say you created it. -ou cannot say you innovated

it.

!nd again hen you improve something that already exists you cannot say you created it but you can sayyou innovated it.

Creativity processCreativit y process

&aturation&aturation

aturation stage normally begins in through familiarity ith a problem itself" its history" its importance" its

relationships to other parts of the business and its setting.

If the manager is clearly a are about the problem he is li#ely to thin# in direction hich may be very relevant for

problem solution.

'reparation'reparation

no ledge alone" no matter ho complete" does not generate creative ideas.

'he decision ma#er has to go through preparation stage at hich he tries to collect information relating to the problem.

/reparation can be done by past experience and study materials.

'he preparation stage may last fe minutes" hours" days or ee#s or even years.

Incu$ationIncu$ation


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In the process of incubation" the mind ill or# subconsciously to create ne ideas.

'he person may engage himself in activities totally unconnected ith the problem0 he may listen to music" go for

other entertainment" and so on.

1o ever" he may shelve the problem consciously but it exists in the subconscious mind.

IlluminationIllumination

'he illumination stage of creativity is characterized by a flash of insight or a sudden spontaneous solution.

Many ideas are lost" others re2ected" hile some are retained for further analysis.

'here are many cases here many great ideas have come in the minds of creative thin#ers hen they have not

been engaged in thin#ing process consciously.

VerificationVerification

'his is the final stage of creative process and involves verifying" modifying or applying the ideas to ards the

solution of the problem under study.

3uring this stage" mind sets about" by logical method or by experimentation" to prove or disprove the solution

that has been suggested.

'his is actually a very critical phase in creative process because ne ideas are orthless until they come into full

form and are available for consideration by those ho can use them.

(r"ani)ational constraints(r "ani)ational constraints

Certain organizational cultures inhibit creativity and innovation hilst other foster it.

&ome of t e $loc!s may include4

Conformity and ris# aversion

3ictating behavior Culture


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Responsi$ility for a $usiness 4 6 sense of property7 or pro2ect or process

(r"ani)ational culture 4 balance 8 factors4 control" freedom of action and ris#.

End of Module*4End of Module*4'han# you

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