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Client Communication Guide

Keep your existing clients engaged with these ideas for communicating with customers on a regular basis.

Yearly• Send out an annual letter from the owner/CEO of your business discussing company goals or

giving a yearly recap.

• Take note of the date clients began their business relationship with you—then congratulate them on yearly anniversaries for using your services and products. Take the opportunity to thank them for their business.

Quarterly• A newsletter-style email sent out once per quarter is a great way to highlight upcoming events,

showcase new products or services, and discusses what’s going on with the company.

Monthly• Each month, send out an email or eFlier to spotlight a product or service the customer may

be interested in. Alternatively, use the opportunity to go into depth on interesting resources or features that your company offers to better educate clients.

Weekly• Share articles or videos about relevant industry topics as a weekly “recap” to keep your clients

informed about the state of the industry. You can also answer FAQs or offer a fun trivia fact to keep things light and engaging.

Daily• Use social media to share interesting articles or stories with your followers. Also encourage

clients to use social media to share questions or feedback so you can engage them in a two-way conversation.

Looking for more ways to communicate with clients on a regular basis? Contact Active Blogs to learn about solutions we offer that can help you retain more clients through engagement. Contact us at 800-720-5398 or by email at marc@activeblogs.com.