co3 konference 22:3 2017
TRANSCRIPT
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KAMPAGNER DER GENERERER LEADSCasper Theilgaard
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AGENDA
• Introduktion til kampagnemodellen
• Trafikskabende elementer
• ReMarketing
• Det du skal gøre er…
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Du kommer hjem med en forståelse af, hvordan dine online aktiviteter sammen, kan
effektivisere dine marketingkroner.
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Kampagnemodellen
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Trafikskabendeelementer
Naaaah
Konverteringer
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Ifølge Google skal en typisk eksponeres 10,4 gange før de køber
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Derfor skal vi tænke i 9-10 forskellige vinkler på forskellige platforme
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Men inden du ved hvor og hvordan du skal til de rigtige besøgende til dit website, skal du
vide hvem de rigtige besøgende er.
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Personas
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Trafikskabendeelementer
Erkendt behov GoogleAdWordsBing
Ukendt behov FacebookGoogle DisplayLinkedInYouTubeInstagramPinterest
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Facebook er pay 2 play, men dygtige Facebookadministratorer lykkes endnu…
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Målgrupper
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Du kan ramme alle dem som har besøgt dit website de sidste 180 dage
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Du kan ramme alle dem som har besøgt en bestemt side eller område på din
hjemmeside
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Du kan ramme alle dem du har email adresser på
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Du kan trække sælgernes connections fra LinkedIn ud
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Køn, alder, civile status, interesser, online aktiviteter, sider de følger
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”Look a like” grupper, hvor Facebook kvalificerer en ny målgruppe, på baggrund af dine allerede eksisterende
målgrupper.
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På tidligere besøgende
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På kunder
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På mailadresser
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På Facebook følgere
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Sælgernes LinkedIn connections
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Men hvad koster det?
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Trafikskabendeelementer
Erkendt behov GoogleAdWordsBing
Ukendt behov FacebookGoogle DisplayLinkedInYouTubeInstagramPinterest
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Naaaah
Remarketing Google Display
Retargeting Facebook
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Trafikskabendeelementer
Naaaah
Konverteringer
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Så det I skal gå hjem og gøre er…
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#1 Facebook pixel
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#2 Google script
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#3 Personas
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#4 Lad være med at lege Zalando
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Tak for jeres tid