• Introduction•S0me Interesting Facts About Coca Cola•Mission & Vision•Target Market•Market Share•Marketing 4 Ps•Conclusion

Road Map

Coca Cola Company

130

YEARS

OF

Introduction• Coca-Cola company is a largest beverage

company, manufacturer, distributor, and marketer of non-alcoholic beverages.• Its current Chairman and CEO is Muhtar Kent.  • The Coca-Cola Company ^s

headquarter in Atlanta, Georgia. 

History

• Coca-Cola was invented on

8th May 1886 by Dr. John S. Pemberton in Atlanta, Georgia.• Name "Coca-Cola" was

suggested by Pemberton’s bookkeeper, Frank Robinson.

1886

Coca Cola

BORN

1891

Coca Cola’s first

BOTTLINGIn a drug store occurred

1899

The first bottling

was doneAGREEMENT

1909

400 Coca-Cola plants

were operatingBOTTLING

1930

The company started moving

GLOBALY

1953

Started operation in

PAKISTAN

Slogans

• 2001 life is good

• 2003 Jo Chaho Hojae Coca-Cola enjoy

• 2006 Thanda Matlab Coca-Cola

• 2007 Kha Le Pee Le Jee Le

• 2009 Open Happiness

Some Interesting Facts About

Coca Cola

Coca-Cola was made for the cure ofheadache

and other illnesses

Sales for the first year were only

$50

Only 9servings of the soft drink were sold

each day

Now number of coke bottles sold each day

1.8 billion

Design

is theCoca-Cola

most recognized word in

Okaythe world after

Number of worldwide Coke employees

150,900

• To refresh the world...

• To inspire moments of optimism and

happiness...

• To create value and make a difference.

Mission

Vision• People: Be a great place to work where

people are inspired to be the best they can be.• Portfolio: Bring to the world a portfolio of

quality beverage brands that anticipate and satisfy people's desires and needs.• Profit: Maximize long-term return to

shareowners while being mindful of our overall responsibilities.• Productivity: Be a highly effective, lean

and fast-moving organization.

Target Market

• Coca-Cola takes every customer as target and potential who is thirsty.• Age: The target

market for the Coca-Cola is based on age. The audience of Coca-Coal is youth. It ranges from the age of 15-25 and reaches to 40.

Target Market• Gender: Coca-Cola

segments Pakistani market with a percentage ratio of 58% females and 42% males• Occupation; students and

family oriented people• Nature: Fun lovin and

entertainment loving.• Economical Status:

Upper lower and lower class

Worldwide Share

Market Share in Pakistan

Pepsi ; 65%

Coca-Cola; 30%

Others; 5%

Competitors

• Pepsi

• Nestle

• Dr. Pepper

• Gourmet

• Pakola

Marketing Mix 4 Ps

Product

• There are 3500 beverages are produced by Coca Cola, in different countries packaged in different size of the drinks.

Pakistan

• Sprite

• Fanta

• Sprite 3G

• Coke Diet

• Sprite Zero

India

• Kinley

• Limca

• Maaza

• Minute Maid

• Thums Up

Price

As competition started, now Coke has shifted to

Earlier Coke used cost based pricing

competitive pricing strategy

VS

Price List Size (ml) Price (Rs.)

250 ml 20 Rs.

330 ml 35 Rs.

500 ml 45 Rs.

1000 ml 60 Rs.

1500 ml 80 Rs.

2250 ml 120 Rs.

PlaceTarget Market is Entire Planet

Promotion

• Getting shelves at Eye Catching Position

• Print media

• TV commercial

• Billboards and holdings etc.

Eye Catching Position

Print Media

Billboards & Holdings

Other Promotion ActivitiesCoca-Cola Concerts

Coke Ramzan Offer

Conclusion We have concluded that despite the fact Coca cola currently occupies the market leadership position overall but it does not guarantee that the company will sustain its position in the future as well. In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s market share in Pakistan is approximately 58% where as coke market share is hovering about 32%, hence the conclusion is that Coca-Cola must enhance factors such as relationship marketing, innovation and technology specially in Pakistan to attain market leader position in this region as well.

Any Question??

Submitted by Group # 06 Naeem Ahmad Sabri

Hamza Riaz Muhammad Ishfaq

Muhammad Talha Khalid Muhammad Zohaib Safder

Shahid Malik Usman Saqib

Thank You!!