communication across digital channels: a nado 2014 annual training conference session
DESCRIPTION
Erica Allison presented her insights on social media, optimal channels for targeted communications, self-audits, and engaging approaches for regional planning organizations and councils of governments. The presentation took place at NADO's Annual Training Conference, August 2014, Denver, CO.TRANSCRIPT
communication across digital channels
Erica Allison, PR Strategist
CEO, Allison Development Group
57 Channels…
and Nothing (way too much)on.
Help!
Branding
Media Campaigns
Websites
Social
Workshop Agenda• Introductions……………………………………10:15• Desired Outcomes………………………….....10:30• Channel Surfing……………..………….……...10:45• Channel Engagement..……………………..…11:00
• Message? • Audience?• Challenges and Opportunities• Tools
• Plan, plan, plan……………………...…….…….11:30• Wrap Up and To-Do List……………………..…11:50
Our Formula for Proper Channel Surfing Engagement
To thine own self
(and your audience)
be true.
No one likes to be fooled.
Where are you making your mark?
Different Types of Posts• Text status update – Text only,
no links/photos attached.• Multimedia – A post with a video
or photo attached to it.• Link (with / without preview)
Where are you making your mark?
Are you standing out? A hashtag is a group of words or phrases (with
no spaces or grammar), preceded by a # sign (#PR or #NADOATC)
Are you paying attention?
Reviewing Your Digital Footprint
Don’t forget to…
1. Get to know your audience
2. Be clear in your digital voice
3. Understand and Manage YOUR Brand
4. Plan ahead
5. Know that you’re just renting space
Plan ahead
Nuts and Bolts of Social Engagement
• Talk to PEOPLE not Brands or Organizations• Use Images and Videos • Respond!• Understand what it takes to maintain an authentic
presence
Channel Your Inner Ninja
