cÓmo se construye un logo

8/2/2019 CMO SE CONSTRUYE UN LOGO

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CMO SE CONSTRUYE UN LOGO CONCEPTOS Y ASPECTOS A TENER EN CUENTA PARA UN

BUEN BRANDING

marzo 15, 2012, 1:21 pmArchivado en:Diseo| Etiquetas:branding, como se hace un logo,diseo de logos,identidad corporativa

3 Votes

Cuando construimos la identidad corporativa de una empresa, el proceso deconstruccin de un logo es algo que no debe dejar paso a la improvisacin.Dependiendo de la empresa , marca o persona que represente, su contexto histrico y

social, su competencia y lo que quieren comunicar y en lo que quieren diferenciarse,debemos hacer una cosa u otra para conseguir un buen trabajo de branding.

Los aspectos previos a la hora de realizar una marca que deben considerarse son: el targetal que va destinado, (nios, adultos, poder adquisitivo, pas, sexo, gustos)dnde se verel logo (web, papelera, publicidad exterior). Todo esto para, finalmente, transmitiremociones y comunicaciones memorables sobre lo que hace la empresa.

Otro aspecto que hay que tener en cuenta tambin es lo que comunica el logo. Y esto seestructura en dos niveles. Por un lado tenemos el nivel es semntico: el significadodeterminado del logo en si mismo, que inmediatamente enlaza con una cadena designificados. Por otro lado esta el nivel esttico: lo que comunica la forma del logotipo en si

misma.
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A estas alturas debemos tener claro que el proceso de diseo no es algo en donde el azardeba tener peso alguno. No hablamos de arte puro, si no de un diseo que debe cumplirla funcin para la que estaba destinado: Comunicar de manera correcta diferentesaspectos de la empresa, entidad o persona que representa.

Resumiendo conceptos, una marca debe ser:

Simple, fcil de escribir.

Prctica, apropiada para insertarla en diferentes medios.

Consistente, fiel reflejo de la comunicacin la compaa

nica, diferenciada de la competencia.

Memorable, que se grabe en la mente del consumidor.

Un reflejo de los valores de la marca.


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Adaptable a distintos medios, a los cambios del target.

Defendible lo largo del tiempo. No debe quedar obsoleta al poco tiempo.

Todos estos factores deben ser una gua para crearmarcas inmejorables. Tras esteproceso previo en el que debemos tener claro que hacer y cmo hacerlo, viene el procesode construccin de la imagen en si mismo.

El trabajo debera comenzar utilizando lpiz y papel para plasmar todas las cosasrelacionadas con la idea o el naming de la empresa. Hacer un brainstorming en papelpodra ser un resumen de esta parte del trabajo, agotando todas las vas posibles generandocientos de ideas. Despus de este paso, que se supone largo, comenzamos a filtrar ydescartar las ideas que no nos parecen apropiadas.


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Tras esto, debemos de aplicar estos datos al trabajo que realizamos en el ordenador. Esteno es un proceso fcil, ya que representar en vectores lo que previamente hemos construidoen papel, pasar un boceto al medio digital, es un trabajo mas metdico de lo que la gentesuele pensar.

El trabajo comienza por realizar distintas combinaciones con los conceptos anteriormenteseleccionados, con sus tipografas y formas. Descartamos las combinaciones de color hastala etapa final del proceso. Aqu solo utilizaremos blanco y negro, focalizando nuestro trabajoen la forma y lo que comunica. En este momento tambin podemos seguir descartandohasta encontrar el concepto, la idea que en su forma represente y comunique lo que lamarca represente. Ya solo quedara aplicar el color segn la informacin que disponemos, y

quedarnos con la propuesta que creamos que es mas fiel a lo que la marca necesita.


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http://www.zooproot.com/notes/wp-content/uploads/2010/09/contexts_2.jpg


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Finalmente, la gente deDKNG studios, nos ensea como se construye un logo. A pesar no

aparecer en el video el proceso de bocetaje previo, podemos ver el montaje, paso a paso enIllustrator. Un ejercicio tremendo para aprender y valorar el trabajo de los diseadores.
http://www.dkngstudios.com/http://www.dkngstudios.com/http://www.zooproot.com/notes/wp-content/uploads/2010/09/contexts_2.jpghttp://www.dkngstudios.com/


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Creative Brainstorming: 50 Examplesof The Logo Design Process

ByAquil Akhter Posted in DESIGN 61 commentsAdvertisment

Everyone knows how important a logo is to your identity and brand. Every business,

online and offline, requires a logo. A logo represents your company and products to potential

customers.

Almost any designer can create a good logo, but it wont necessarily be perfect. Creating an

extraordinary logo requires a thorough design process. It should involve brainstorming ideas

(either on paper or in digital format), incorporating standard logo elements, choosing

appropriate typography, using colors correctly andmost importantlymaking a few

versions of the proposed logo in different fonts, colors and styles. Points of comparison will

help you see which one is perfect.

In this post, weve compiled a list of businesses that have shared a peek inside their

fascinating logo design process with the public. We hope it will get you started on your own.[Note: Have you already pre-ordered your copy of ourPrinted Smashing Book #3? The book

is a professional guide on how to redesign websites and it also introduces a whole new

mindset for progressive Web design, written by experts for you.]

The Logo Design And Development Process

The Bounty Bev Logo Design Process

A bounty is a reward given to those who seek the best, and BountyBev brings you the
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reward of American Craft Beer. Our brands are steeped in history, tradition, and countless

stories that should be shared with those who are worthy and paired with flavorful foods.

Grooveshark | Case studyGrooveshark is an international peer-to-peer music platform, built behind a

social network online. Its users are able to stream their own composed full-

length songs, build playlists, share music and make friendsall for free.

Logo Design Process: Homespun Chili

Homespun Chili uses local and international ingredients to create one-of-

a-kind meat and vegetarian chili creations. The Logo was supposed to beclean, smart, quirky, mainstream with a little Martha Stewart!
http://www.helveticbrands.ch/blog/grooveshark_identity/http://www.brandclay.com/blog/logo-design-process-homespun-chili/http://www.helveticbrands.ch/blog/grooveshark_identity/http://blog.centresource.com/2010/02/03/the-bounty-bev-logo-design-process/http://www.helveticbrands.ch/blog/grooveshark_identity/http://www.brandclay.com/blog/logo-design-process-homespun-chili/


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Siah Design Rebrand Process

The Siah Design logo shows a hand with index finger showing direction

with the bottom part of the hand being the pencil. The icon suggests givingdirection to creativity. The significance of the finger pointing up is that it is

pointing up to God giving Him any credit for his design work. Being a

Christian creative director Josiah Jost is very open about his faith. Siah

Design specializes in logo design, has won various awards for its work and

has been published in multiple design books. Siah Design serves a local,

national and international clientele.

Artistic Expression: Logo Design From Start to Finish

Vero offers restaurants, cafs and hotels an eco-friendly bottled water

alternative. The company uses the latest in microprocessor-controlled

water-purification technology to purify, chill and (if needed) carbonate tap

water at the point of use.
http://siahdesign.com/archives/760http://layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.htmlhttp://siahdesign.com/archives/760http://www.brandclay.com/blog/logo-design-process-homespun-chili/http://siahdesign.com/archives/760http://layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html


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Dache.ch Logo Design Process

Dache is the portfolio of David Pache, where he also describes his self-

branding. Hes a creative consultant and brand and identity designer in

Switzerland who works with clients all over the globe to design logos,

websites and more.

The Logo Development Process: New England Breeze Case Study

New England Breeze sells and installs wind turbines and solar panels for

commercial and residential customers.
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Step by Step Logo Design Project

The idea behind myNiteLife is to provide an online organizer and planner

for nightlife in the city of Sheffield, where bars, restaurants and clubs,

among other venues, are listed, along with user reviews and ratings.

Logo Design Process and Walkthrough for Vivid Ways

Vivid Ways is a new blog that focuses on personal development and

colorful living. It aims to inspire and encourage readers by offering ideas

and tips on how to live an amazing life.
http://www.blog.spoongraphics.co.uk/tutorials/logo-design-project-step-by-step-walkthroughhttp://www.blog.spoongraphics.co.uk/tutorials/logo-design-process-and-walkthrough-for-vivid-wayshttp://www.blog.spoongraphics.co.uk/tutorials/logo-design-project-step-by-step-walkthroughhttp://www.visiblelogic.com/blog/index.php/2009/10/the-logo-development-process-new-england-breeze-case-study/http://www.blog.spoongraphics.co.uk/tutorials/logo-design-project-step-by-step-walkthroughhttp://www.blog.spoongraphics.co.uk/tutorials/logo-design-process-and-walkthrough-for-vivid-ways


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Giacom Brand Identity Design

Giacom is a leading provider of Internet services in the private and public

sectors of the UK, Europe and beyond. Giacoms portfolio includes

scalable Internet hosting and outsourced message filtering and archiving

systems.

Henri Ehrhart Brand Identity Design

Henri Ehrhart is a French wine producer in the Alsace region. The

company, in operation for more than 50 years, focuses on standard and
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medium-range wines distributed mainly in supermarkets. It sold 4.5 million

bottles in 2008.

VISSUMO Brand Identity Design

VISSUMO is a provider of next-generation touch technologies for industrial,

architectural, retail, transportation, instructional and entertainmentapplications. The company has recently undergone a name change, from

Infini Touch to VISSUMO, and this designers task was to create the new

brand identity and stationery.
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Ecometrica Brand Identity Design

Ecometrica is a provider of carbon-footprint services as well as land-use

change monitoring. The company is also a source of information on

business and climate change.

Tammy Lenski Brand Identity Design

Tammy Lenski LLC is a business that deals with conflict resolution in the

workplace. The new logo was expected to be simple and clean, inspiring

and inviting.

Troove Logo Design Process

Troove is a company based in Mountain View, California. It originally

started out as a search engine for finding structured business applicationsto download, hence their name (a variation of the French word trouve,
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which means to find). The new logo was inspired by the phrase finders,

keepers.

Logo Design Process for Just Creative Designs Award Winning Logo

In this article, Jacob Cass talks about how he decided on the name for his

freelancing business, Just Creative Design, and the process he used to

design the award-winning logo.

Logo Design Case Study

JMR Insurance Group is an insurance company based in Florida. Their

new logo was created around the phrase Protecting Your World.
http://justcreativedesign.com/2008/04/24/logo-design-process-of-just-creative-design/http://www.brianyerkes.com/logo-design-case-study-jmr-insurance-group/http://justcreativedesign.com/2008/04/24/logo-design-process-of-just-creative-design/http://www.helveticbrands.ch/blog/troove_logo/http://justcreativedesign.com/2008/04/24/logo-design-process-of-just-creative-design/http://www.brianyerkes.com/logo-design-case-study-jmr-insurance-group/


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Berthier Associates Brand Identity Design

Berthier Associates is a Tokyo-based architecture firm with extensive

experience in designing corporate office interiors, creating innovative

workplaces, improving corporate image and fostering individual

performance.

A-List Blogging Bootcamps Identity Design

A-List Blogging Bootcamps is a website that offers a series of short, live

online training courses for bloggers.
http://www.davidairey.com/berthier-logo-design-process/http://justcreativedesign.com/2009/09/09/blog-logo-design/http://www.davidairey.com/berthier-logo-design-process/http://www.brianyerkes.com/logo-design-case-study-jmr-insurance-group/http://www.davidairey.com/berthier-logo-design-process/http://justcreativedesign.com/2009/09/09/blog-logo-design/


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Metro Aviation Logo Design ProcessMetro Aviation is a helicopter transport company.

Creating a Business Logo

UserScape is the company behind HelpSpot, a market-leading, Web-based

help-desk software solution.
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Case Study: Brokers Logo Design Process

Brokers runs stock market simulations, reality contests for collegestudents of finance. A team of five members receives a portfolio of $1

million in virtual money to make trades in the Mexican stock market and the

foreign exchange market. Principal message to be portrayed by the new

logo? A fresh, impacting brand style but still giving the professional image

of the event.

Kicks Logo Design Process

Kick is a chic womens boutique with throwback glam dcor. It is located in

a progressive and growing downtown area. It aims for the distinguished in

taste and style.
http://www.helveticbrands.ch/blog/case_study_brokers_logo_design_process/http://www.allgraphicdesign.com/graphicsblog/2008/04/14/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-angela-ferraro-fanning/http://www.helveticbrands.ch/blog/case_study_brokers_logo_design_process/http://www.userscape.com/blog/index.php/site/comments/creating_a_business_logo/http://www.helveticbrands.ch/blog/case_study_brokers_logo_design_process/http://www.allgraphicdesign.com/graphicsblog/2008/04/14/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-angela-ferraro-fanning/


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Blackberry Creeks Logo Design Process

Blackberry Creek Community Church needed a logo

Logo Design Process For Fitucci

Fitucci is a source for custom doors and windows. It specializes in luxury

residential and commercial projects and supplies state-of-the-art doors and

windows.
http://www.allgraphicdesign.com/graphicsblog/2008/07/22/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-mark-misenheimer/http://justcreativedesign.com/2008/11/27/logo-design-process-fitucci/http://www.allgraphicdesign.com/graphicsblog/2008/07/22/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-mark-misenheimer/http://www.allgraphicdesign.com/graphicsblog/2008/04/14/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-angela-ferraro-fanning/http://www.allgraphicdesign.com/graphicsblog/2008/07/22/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-mark-misenheimer/http://justcreativedesign.com/2008/11/27/logo-design-process-fitucci/


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Sponsr Logo Design Process

Sponsr is a Web company in Orlando, Florida, that connects sponsors toevent promoters, venues and producers. The visual identity was to be more

end-user driven than b2b oriented.

LatitudeSouths Creative Process

LatitudeSouth is a new enterprise that offers a fresh approach to

outsourcing legal services. Important objective: Its New Zealand origins are

important to the company, though it works with clients all over the world.
http://www.helveticbrands.ch/blog/sponsr_logo/http://www.helveticbrands.ch/blog/latitudesouth_logo/http://www.helveticbrands.ch/blog/sponsr_logo/http://justcreativedesign.com/2008/11/27/logo-design-process-fitucci/http://www.helveticbrands.ch/blog/sponsr_logo/http://www.helveticbrands.ch/blog/latitudesouth_logo/


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HotBox Studios Logo Design Process

HotBox Studios is a company based in southeast England that specializes

in creative animation and design.

Mindberrys Logo Design Process

Mindberry GmbH is a company based in Vienna that offers consulting and

project management services. It has established the business in Austria

and is looking to expand service to the rest of Europe and the US. The

Brand wants to target a young/trendy audience as well as more

conservative companies.
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Design Process of Undersea ProductionsUndersea Productions is a team of underwater image specialists run by

Josh Jensen and Liz Harlin, a husband-and-wife and video-and-photo duo

with years of experience in all aspects of underwater imaging. They are

truly passionate about the underwater world.

Design Process of Dimitrovi & Co.

Founded in the early 90s in the city of Pleven and focused on delivering

heavy machinery services (excavators, bulldozers and heavy trucks),

Dimitrovi & Co. is now one of the largest construction companies in north

Bulgaria.
http://siahdesign.com/archives/948http://www.behance.net/gallery/Dimitrovi_Co-Identity-process/329015http://siahdesign.com/archives/948http://www.helveticbrands.ch/blog/mindberry_process/http://siahdesign.com/archives/948http://www.behance.net/gallery/Dimitrovi_Co-Identity-process/329015


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The Logo Design Process From Start to Finish

Uke sells unique arrangements of chocolate as an alternative to gift

baskets. It targets an upscale market.

The Logo Design Process: From Concept to Completion

eLIFELIST is an online community dedicated to acknowledging and

fulfilling its members life goals.
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Identity Design Process for Butterfield Photography

Butterfield Photography is run by Maria and Robert Butterfield, who each

focus on a different area of photography: wedding and family photography,

and commercial and sports photography. One of the constraints: The logo

had to be usable across a broad range of businesses.

Logo Design: From Start to Finish

DANZK is a soon-to-be-launched lifestyle blog that focuses on culture,

food, art and design from Denmark. The blog aims to expose the Danish

way of life to locals and foreigners who are interested in the country. It

recommends and reviews Danish products related to food, design andmusic. Problem: Come up with ideas free of clichs!
http://justcreativedesign.com/2009/04/30/identity-design-process-for-butterfield-photography/http://www.chopeh.com/blog/logo-design-start-to-finish/http://justcreativedesign.com/2009/04/30/identity-design-process-for-butterfield-photography/http://www.blueglass.com/blog/the-logo-design-process-from-concept-to-completion/http://justcreativedesign.com/2009/04/30/identity-design-process-for-butterfield-photography/http://www.chopeh.com/blog/logo-design-start-to-finish/


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Process: Branding Ian Matteson

This brand and identity development project is for photographer Ian

Matteson, an action and commercial-based photographer out of Salt Lake

City, Utah. Along with Ians action and commercial work, he shoots a lot of

film and fine art. The Logo was to compliment his style.

Dezeen Watch Store

The Dezeen Watch Store identity brief was initially small in scope, but the

outcome has remarkable underlying complexity. Watch Store is Dezeens

first retail venture. It specializes in watches by famous designers and

boutique brands. The outcome: a dynamic clock identity!
http://blog.wanken.com/2010/02/branding-ianmatteson/http://identitydesigned.com/dezeen-watch-store/http://blog.wanken.com/2010/02/branding-ianmatteson/http://www.chopeh.com/blog/logo-design-start-to-finish/http://blog.wanken.com/2010/02/branding-ianmatteson/http://identitydesigned.com/dezeen-watch-store/


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Visual Identity: SabienziaSabienzia is a dynamic and international enterprise. Its team has more

than 20 years of experience in the area of teleworking, unified

communication, virtualization, advanced analytics and green IT.

IBBTs Logo Redesign

The Interdisciplinary Institute for Broadband Technology, a Flemish

research institute, creates highly competent human capital through

interdisciplinary, demand-driven basic research that targets ICT and

broadband services in collaboration with companies and government.
http://www.behance.net/gallery/Visual-identity--Sabienzia/823175http://www.bene.be/blog/comments/the_redesign_process_of_the_ibbt_logo/http://www.behance.net/gallery/Visual-identity--Sabienzia/823175http://identitydesigned.com/dezeen-watch-store/http://www.behance.net/gallery/Visual-identity--Sabienzia/823175http://www.bene.be/blog/comments/the_redesign_process_of_the_ibbt_logo/


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Brokers Direct Identity Design

Brokers Direct is an online insurance company that offers quick, friendly

and low-cost insurance for landlords, tenants, owners of vacant property,

homeowners, students and owners of commercial properties.

A Guide to Creating Professional Quality Logo Designs

Here are some general rules of logo design and guidelines we should stick

to in order to make high-quality logos. The author also explores how to putthem into practice to create a logo design that works in the real world.
http://imjustcreative.com/logo-process-brokers-direct-insurance-logo-design/2010/11/08/http://www.blog.spoongraphics.co.uk/articles/a-guide-to-creating-professional-quality-logo-designshttp://imjustcreative.com/logo-process-brokers-direct-insurance-logo-design/2010/11/08/http://www.bene.be/blog/comments/the_redesign_process_of_the_ibbt_logo/http://imjustcreative.com/logo-process-brokers-direct-insurance-logo-design/2010/11/08/http://www.blog.spoongraphics.co.uk/articles/a-guide-to-creating-professional-quality-logo-designs


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WebMYnd Logo Design Process

One of WebMYnds products is a browser plug-in that turns your Web-

browsing history into an extension of your own memory. It allows you to

keep a copy of everything you look at on the Web and search actual page

images and text when you need to remember or find something.

Branding Fixel

Fixel is a small design agency that puts out top-shelf work. Its team of

designers, developers and creative thinkers aims to help companies unlock

the potential of their brand.
http://www.webdesignerwall.com/tutorials/dache-logo-design-process/http://www.brandclay.com/blog/branding-fixel/http://www.webdesignerwall.com/tutorials/dache-logo-design-process/http://www.blog.spoongraphics.co.uk/articles/a-guide-to-creating-professional-quality-logo-designshttp://www.webdesignerwall.com/tutorials/dache-logo-design-process/http://www.brandclay.com/blog/branding-fixel/


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Apple & Eve Identity Development

This logo process post is for a company tantalizingly called, Apple & Eve.

Funcrumb Logo Design Process

Funcrumb, currently under development, is an online community that helps

make your social life more active and stimulating. It makes it easy to find

people who share your hobbies and interests, find romantic connections or

establish new business contacts.
http://imjustcreative.com/apple-eve-logo-process/2010/06/12/http://pixelactic.com/2009/09/04/funcrumb-logo-design-process/http://imjustcreative.com/apple-eve-logo-process/2010/06/12/http://www.brandclay.com/blog/branding-fixel/http://imjustcreative.com/apple-eve-logo-process/2010/06/12/http://pixelactic.com/2009/09/04/funcrumb-logo-design-process/


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Green Candys Logo Design Process

Designing a logo is no easy task; a lot of thought is required to achieve the

best possible design solution for the client. Here is the process for Green

Candy.

Articles And Resources

10 Principles of the Logo Design MastersThe veterans of the logo design industry have achieved success for a
http://inspirationfeed.com/2010/11/logo-design-process-of-green-candy/http://vector.tutsplus.com/articles/web-roundups/10-principles-of-the-logo-design-masters/http://inspirationfeed.com/2010/11/logo-design-process-of-green-candy/http://pixelactic.com/2009/09/04/funcrumb-logo-design-process/http://inspirationfeed.com/2010/11/logo-design-process-of-green-candy/http://vector.tutsplus.com/articles/web-roundups/10-principles-of-the-logo-design-masters/


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reason. Sure, its partially due to years of practice, blood, sweat, tears and

inky fingers, but its mainly because they stuck to the 10 solid-gold

principles of world-class logo design.

Brand New

Brand New shares opinions about corporate and brand identity work.

Trademarkia

Trademarkia is promoted as the ultimate research tool for logo designers.

Steps in a Successful Logo Design Process

To design a memorable logo, the designer progresses through various

stages of listening, research, development, feedback and changes.

(rb)
http://www.underconsideration.com/brandnew/http://www.pageplane.com/basic_design/the_ultimate_research_tool_for.htmlhttp://www.thedesigncubicle.com/2009/05/11-steps-of-a-successful-logo-design-process/http://www.underconsideration.com/brandnew/http://vector.tutsplus.com/articles/web-roundups/10-principles-of-the-logo-design-masters/http://www.underconsideration.com/brandnew/http://www.pageplane.com/basic_design/the_ultimate_research_tool_for.htmlhttp://www.thedesigncubicle.com/2009/05/11-steps-of-a-successful-logo-design-process/


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THE LAWS OF LOGO DESIGN

Here are the so far definitive laws of logo design that I practice. Are these and industry

standard? Hardly. Should they be? Perhaps. As I have over 15 years of professional logo

and design experience, there is a lot of thought and effort that has gone in to defining

these rules. That being said, I am still doing my best to refine them and I would love to get

your help and input to assist in that refinement.

The fact is, as every logo is supposed to be unique and memorable, so too are the rules

that guide their creation. The goal here is a general set of foundational axioms that,

depending on a given project, should be applied with various weight. In other words, the

importance of each of these rules is specific to each unique logo. A logo that is heavily

dependent on text, for example, might find that the most important rule is one related to

letter space and kerning. A logo that is more iconic may very well find its foundational

aspects to be more color or line-weight specific.

When designing logos the important thing to always remember is simple: A truly unique

mark requires a unique approach.

here are the laws of logo and brand identity as I have so far refined them:

1. THERE SHOULD BE A REASON FOR EVERYTHING. The line widths and

thicknesses, the colors, the font styles the shapes, the spacing the overall shape ofoccupied space, the negative space all of this needs to have a reason.

2. EVERY ELEMENT EXISTS IN RELATION TO EVERY OTHER. THEY NEED TO BE

CREATED WITHIN CONTEXT. - we have to think beyond the context of the logo itself

here we have to co0nsider its current and future usage, its various potential

applications, etc., etc..

3. CREATE A SET OF RULES THAT GUIDE THE GENERATION OF EVERY LOGO.

FOLLOW THEM PRECISELY. - As each logo is unique, each requires a specific approach.

Create guidelines that will help you get to your final destination in a strategic, organized

manner.

4. IF THE RULES COMPROMISE THE EFFECTIVENESS OR READABILITY OF THE

LOGO, CHANGE THE RULES. - Sometimes, as we go through the process of

development, new question and/or concerns arise. DO NOT IGNORE THESE! Embrace

them, and alter your design strategy accordingly.

5. EMBRACE THE CLIENTS PERSPECTIVE AS ANOTHER CHALLENGE TO THE FINAL

DESIGN NOT AS A ROADBLOCK TO YOUR CREATIVE PROCESS this one is often


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the most difficult to embrace. However, if you do in fact have a strategy and a reason for

all aspects of what you are doing, you can easily and effectively justify the choices you

are making. In doing so you educate the client in the process, the result of which is at

least better rapport with a better educated client. The more important results of this is a

better educated client a client that will make informed decisions rather then emotional

subjective ones.

6. THE RESULT SHOULD BE A FINISHED PRODUCT. - What I mean by this is, the final

logo should address all the questions and concerns of the client, the designer and the

marketplace. As this blog has readily suggested, there are a lot of good ideas and good

directions that are not taken through the important steps of refinement and finalization.

The unfortunate result of this is potentially less impact on a exponential scale. If the final

details are left incomplete, then you have not finished your job and have done a

disservice to both your own integrity and your client.

cÓmo se construye un logo

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