PRO FILE

COMPANY

...the circle embodies divine relationships:from ancient times right until the present day a simple circle

represents eternity, as it has no beginning or end.

(Bruno Munari)

It is the experimentation of an area that goes beyond the commonplace: from the choice of the container to its graphics,

from suggested combinations with culinary dishesto the selection of places it should be sold.

In this way the beer becomes an abstract concept that is still enrichedby colour, attracting and awakening interest and projecting it

into a soft and slightly mysterious atmosphere.

32 is the number of the class beer belongs toin the international Nice classification for goods and services.

32 Via dei Birrai is a new languagein the infinite panorama of the beer world.

It resets and redefines the usual.It takes the commonly held concept of “beer” out of its context.

It becomes design clothed in a bottle.

Loreno MichielinMARKETING

Alessandro ZilliRESEARCHAND DEVELOPMENT

Fabiano ToffoliMASTER BREWER

Discover new trails still to be blazed,thanks to the spot-on intuitions

of a capable master brewer,a marketing expert and an engineerwith a passion for home brewing.

As a game and for pleasure,they have change the way that beer is perceived,

opening it to complementary worlds.32 Via dei Birrai has been born.

32 has always expressed itself through precise values:quality, continuity, originality, creativeness, research.

Always from an environmentally-sustainable point of view.

Capsule, crown cap and plastic cork:the triple closure keeps air from getting

into the beer and carbon dioxide escaping.As well as ensuring the quality and preventing counterfeiting,the inner plastic cork has already become a collector’s item.

Beer mats can be made from the cardboard discs in the packaging,or inspiration can be drawn from this form of “paper-Meccano”

to create imaginative decorative shapes.

Maximum attention to the environment is best expressedin the production process as a whole, through the use

of certified power from a hydroelectric source and the useof spent grains as nourishment for selected stock rearing.

Solar panels are currentlybeing assessed as a power supply.

32 Via dei Birrai was founded in 2006from the idea of three friends with different professional backgrounds

but a common passion that found its outlet in a shared idea:creating beer in a new way.

Year by year, progress and growth have been unstoppable.

32 has become a cult beer.

The constant, gradual insertion of carefully selected staff has ledto the formation of large young and dynamic family, united by strong ethicalvalues and the common goal of a project that is continuously evolving.

32 has become a global brand.

2006

2008

2010

2007

2009

2011

2013

2012

2014

2015

2016

OppaleCurmi

Admiral

Audace Tre+Due

Atra NectarNebra

Oppale +33%

Nebra +24%

Tre+Due +23%

Admiral +22%

Atra +19%

Nectar +10%

Curmi +30%

Audace +32%

The discerning and demanding 32 consumer finds constant qualityin the products and appreciates the highlighting

of flavours and the strong identity.The lack of filtering and pasteurisation gives a rich blend of aromas

and tastes in all their different forms.

The steady increase in sales year after yearis a testimony to consumer appreciation

and is also a strong reason for loyalty to the brand.

Growing is a complex and innovative process that involves resources, planning as well as research and development.

The steady growth aims to stabilize demandby methodically improving the range,

eliminating its weak points and increasing its strengths.

A will to improve all aspectsof our marketing year by year:

range, services, advertising, promotions, prices.

Changes are seen in advance, they are understoodbefore they occur and transformed into opportunities.

32 Via dei birraifirst saw

the light of day

The plastic cap took the colour

of the label

New customised Made in Italy

bottle

Activation of microbiological

laboratory testing

First craft brewery with

ISO 9001:2008 certification

Celebration of the first five

years in business. TRE+DUE is born

2006 2010 20112007 2008 2009

Audace:Ace To

balsamic beer vinegar is born

Slow Brewing and Vegan OK

certification

Analysis withcrystallisation

test

100% green energy, carbon

footprint analysis

The surprisescontinue...

2012 2013 2014 2015 2016

The gradual increase of hitson the site shows that 32

is a steadily growing trend.Virtual pages that tell the world

the philosophy, passion and ideasof Via dei birrai, just leaving space

for a desire to get to know and share what is already a global brand.

With the free 32 Via dei birrai app,the qr code makes access to the history

of 32 products quick and easyand provides a direct line to the company.

The geo-location functionbecomes a useful statistical tool

to keep track of where 32 consumersare in the world.

32’s advertising has always had an emotional approach.

Impact and originalityhelp to involve consumers’ feelings to the point of putting them

in tune and in agreement with the brand.

Expanding competences go hand-in-handwith the ability to innovate and renew instruments and resources.

WEB SITE QR CODE

Let us find new waysof discovering places that are still unknown.

The gadget shop sectionon the site gives greater visibility

to the 32 Via dei Birraicollectables range, thus allowing

the brand to spread beyondits usual sales area.

Establish a direct relationshipbetween enthusiasts, connoisseursand the plain curious. With no limits

to the sharing of opinions, suggestions, ideas,it is very easy to become fascinated

by words and capture images,by being constantly immersed

in the community of 32 Via dei birrai.

GADGET SHOP SOCIAL NETWORKS

Launching global messages in real time is not a simple matter connection,but a complex synchronisation of information and recipient with great participation.

This results in extraordinary potential for communication:because taking part is better.

Creating niches, identifying consumers, awakening the demand;fitting out a virtual shop that is accessible and immediate;

speaking to those who want to listen and showingoneself off to those who want to see.

A blend of reason and feeling, evolution and tradition,rules and freedom, the unusual and the normal, the eternal and the transitory,

detachment and passion.

Knowing how to use new stimuli to adapt to the new social metamorphosis,knowing how to cater to market and customer trends towards

higher levels of quality, taste and expectation with the proper balance.

iTouch

A musical technological revolutionthat is 100% environmentally sustainable.

Coming up with highly original uses for the most unusual objects. So a paint tin becomes a

novel cooler, ideal for keeping a chilled bottle at the right temperature.

Even shoppers can be turned into original containers with their smart black and white artwork.

Everyday objects become real“must haves” you can give,

swap or collect; this is our commitmentto eco-sustainability where everythingis recycled and becomes a cult object.

Bottle tops are transformed into key rings,boxes become functional coloured walls,packaging can be arranged in differentways to create eye-catching displays.

Originality and reuse know no limits for 32:a window cut out of the packaging can be

removed and used as a beer mat,an empty 32 bottle makes a novel

modular coat hanger.

Pass I One

Passion is a unique occasion.

EgoBox

The 32 recycling philosophy gives your ego-whims a new lease of life.

La spirale degli 8 colori

The game of the goose 32 style, among numbers and colours.

Damatta

The traditional game of draughts is given the 32 treatment.

32 is the first craft breweryin Italy to obtain the Slow Brewing certificate,thanks to the use of qualityraw materials and very rigorous microbiological parameters.

All 32 products,with the exception of Nectar,which is only produced in certain years using honey, are guaranteed for vegan consumption.

The DNV certification testifiesto the soundness of the processfrom start to finish, guaranteeing the importanceof method developed to allow the traceability of each of the company’s in-houseand outside operations.

Every 32 project is born in Italy with top-quality,top-grade raw materialsin the artisan spirit that makesour country famous.

Established markets Emerging markets

The constant growth of 32 Via dei birrai has been favouredby an exceptional richness of expression,but also by the willingness of consumers

and new markets to want a part of it.

The ability to serve and the wish to meet other people,the desire to share Italian values

and spread them throughout the world.

Onigo di Pederobba - TV - Italytel/fax +39 0423 681983 www.32viadeibirrai.com

#32viadeibirrai

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