company snapshot: ghostbed
TRANSCRIPT
GhostBed is a powerful competitor in the Bed-in-a-Box space. Don’t get spooked if you see
them quickly gain share of voice against category powerhouses Casper and Leesa.
1
At just 1 year old, GhostBed is capitalizing big on several essential traffic and revenue generating channels,
including Organic Search, Facebook, and Paid Search.
But there is plenty of untapped opportunity… and it doesn’t take a
ghost hunter to find out where that is.
2
GhostBed has steadily increased traffic from Facebook by over 100% since December 2016.
They also receive 17% of their total annual traffic from Facebook.
5
Source: DemandJump
Traffic from Google Organic Search has grown from 0 to 171K
at its peak in September 2016.
This dip in October is certainly something to keep an eye on.
7
Source: DemandJump
In one month digg.com drove more than 3% of GhostBed’s total
annual traffic for the entire year!!
GhostBed needs to find ways to leverage this relationship again.
10
Source: DemandJump
Sleepopolis was a strong referral source this past summer, but has
since dropped off sharply.
GhostBed should figure out how to improve this relationship. Sleepopolis makes its money
through affiliate links, so it is the in the interest of both partners to drive maximum traffic.
12
Source: DemandJump
GhostBed is only receiving about 1% of its total traffic from email. This is a huge revenue opportunity they
are missing out on.
14
Source: DemandJump
Copyright © DemandJump 2016. All Rights Reserved.
THANK YOU
10 W Market Street, Suite 1950Indianapolis, IN, 46220
+1 (630) 258-8555
www.demandjump.com
[email protected] J. NASHARR