conferencia empresa 2.0 - eada
DESCRIPTION
Presentación de Titonet en las sesiones de marketing dentro de EADA. El motivo: reflexionar sobre la empresa 2.0TRANSCRIPT
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Unacharlade25minutossobrequéeslaEMPRESA2.0
EADA
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Unacharlade25minutossobrequéeslaEMPRESA2.0
EADA
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¿Quéesunaempresa?
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Conjuntoorganizadodepersonasquesejuntanconlafuncióndediseñarproductososervicios,venderlosaunosclientesdespuésdehaberlosproducido.
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DISEÑODEPRODUCTOS
VENTAACLIENTES
OPERACIONES&PRODUCCIÓN
SPEED SCOPE SCALE
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¿Quélepasahoyendíaalaempresa?
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Crearempresasnoestádemoda
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Nocreanempleo
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Empresa1.0=Estábasadadealgooriginal,quesirviódeloquetenemosqueaprenderalgoperoquetenemosquereformular.
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(elentornohacambiado)
1.0 2.0
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Sólohacendescuentoslosquecobrandemás
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2.0
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2.0 ≠ INTERNET
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2.0 ≠ Social Media
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EMPRESA2.0=ENINTERNET?
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Nocreo.Quienafirmeesoesquenohapensado.Hasidoinundadoporunmontóndepropagandabarata
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2.0eslaoportunidaddereformularsedereinventarsedereaprenderdelpasadoconlasherramientasdelfuturo
IT’STIMETORETHINKEVERYTHING
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ESTAESLAVERDADERAEMPRESA2.0
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Algunosconsejosparacrearunaempresa2.0(listadosnoexclusivoderequisitos)
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1
¿Ytúaquétededicas?Perodeverdad.enquéeresbueno.Muymuybueno
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DISEÑODEPRODUCTOS
VENTAACLIENTES
OPERACIONES&PRODUCCIÓN
SPEED SCOPE SCALE
Especialízate!Odesaparecerás
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IDENTIFICAACTIVOSOCULTOS!
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2
COLABORAPerodeverdad.Defineunmapa,ycreatuecosistema
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Leyesdelacolaboración1. A+B=32. A=1/B=23. Esmejornocolaborarque
colaborarmal
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3
Gesjonaeltalento
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Enjendealosnuevosconsumidores,mételosentuentuempresa.ContrataaunCommunityManager.Combinatuexperienciaconsuenergía.
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Talento,noloretengasnopodrás.Expúlsalodetuorganizaciónycolaboraconél.
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4
AlquilarvsComprar¿Sabescuandoesmásconveniente?
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¿Hastacuandoseguiremosalquilandoatenciónatravésdelosmediosdecomunicación?
¿Nosalemásacuentacomprarla?
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5
Enjendedondeestáelmargen
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Internetcrea/eliminaintermediariosenfuncióndelarelaciónentremargenvalor
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6
Replanteatucapitalsocial
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BPaumentasubeneficioun137%eneltrimestregraciasalasubidadelpetróleo
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Laprimerageneraciónemprende,lasegundaexpande,latercerasecompraunyate
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7
CROSSMARKETS
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8
LaTecnologíaeslasolución
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PRODUCTIVIDAD=OUTPUT
INPUT ReducejempoReducecostes
IncrementaresultadosIncrementacalidaddelresultado
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9
DESIGNTHINKINGodichofácilderecordar(prueba/error)
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10
Rompetusbarrerasmentales
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3consejosparaempresarios2.0
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Seradical.Loradicalescadavezmenosradical.
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UjlizaLaIntuición.Lamediciónayudaaentenderelpresente,noapredecirelfuturo
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BUSCAunasesorobjejvo,conmuchoconocimientoyconsenjdocomún.Sinoconocesningunocontactacon@pepetome
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Gracias!