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Fab Meetup - Connected Future Tung Jen (Denny) Tsai 2014.09.09

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Fab Meetup - Connected FutureTung Jen (Denny) Tsai

!

2014.09.09

Syntrend Foundation

About Me

2

Tung Jen (Denny) Tsai 蔡敦仁

2007 |

Now

Design Researcher!- Experienced in Fujitsu, GK Tech and Dentsu!- Post-Doc in Nifty and Quanta Research Institute - Method for designing interaction for Service Product System!!

Bricolage FabLab of Syntrend Foundation

2000 |

2004

Marketing/Product Manager!- BS, Dpt. International Business, Yuan-Ze University!- 4 years work in marketing/product manager/UI design!- IT - Financial Business

2005 |

2007

Design Disciplinary!- MS., Industrial Design, National Cheng Kung University (NCKU)!- Ph.D., Design Science, Chiba University

Syntrend Foundation 3

About Me

Tung Jen (Denny) Tsai 蔡敦仁

2007 |

Now

2000 |

2004

2005 |

2007

New iMac(1998)!Google (1998)!

Windows 95(1996)!!!

Windows XP (2001)!iPod (2001)!

Nokia Vertu (2002)!Amazon Web Service (2002)!

Google Map(2004)!iTunes (2005)!

Facebook (2006)!iPhone (2007)!

Windows Vista (2007)!!!

Windows 7 (2009)!iPad (2010)!

Nokia acquired by MS (2011) !Windows 8 (2012)

Design Researcher!- Experienced in Fujitsu, GK Tech and Dentsu!- Post-Doc in Nifty and Quanta Research Institute - Method for designing interaction for Service Product System!!

Bricolage FabLab of Syntrend Foundation

Marketing/Product Manager!- BS, Dpt. International Business, Yuan-Ze University!- 4 years work in marketing/product manager/UI design!- IT - Financial Business

Design Disciplinary!- MS., Industrial Design, National Cheng Kung University (NCKU)!- Ph.D., Design Science, Chiba University

Syntrend Foundation

Research Interest

4

human object

Action

Sensation

Experience

Interaction

Kansei !

questions to achieve “Pure Experience”!

Kansei EngineeringExtract from human cognitive mind, constructive, emotional allocationFocused on cognition mapping from shape, obstacle, style, and formVisual sensory input!Kansei ScienceUnderstanding kansei (what)As direct as possible, based on scientific approach.For applicative purpose!Kansei DesignInvolve designer’s kansei(what)Develop kansei design skillsEngage to user’s kansei

Syntrend Foundation

“Future" in Studies and Fictions

5

テキスト

Engelbart (1968)

Allen Kay (1970) Neuronmancer (1984)

StarTrek (1984)

Ivan Sutherland (1962)

Syntrend Foundation

The Service-embedded Product (SeP) : Waiter Cup

6

COFFEE

TEA

MACHA

LATTE

COFFEE

95 c

I want to have LATTE / Previous TEA

OrderDeck

Tip-for-SugarFinger-for-Volume

here!

Twist-for-Temperature Push-for-Strongness Tag-for-Order

COFFEE

(1) (2)

“clink! (water drop)”

Syntrend Foundation

Find-outs from The Waiter Cup

7

0

1

2

3

4

5

Point-for-Volume Tap-for-Sugar Twist-for-Temperature Push-for-Strongness Chip-for-Variation Total

Average With-description Without-description

90.6 93.840.6 43.8 40.6Accuracy

Satisfaction With explanation Without explanation

Funology : from Usability to Enjoyment

Syntrend Foundation

Ontological Approach for Designing Interactions

8

UsabilityInterface

Social Network

Activities

Cognitions

PerceptionEmotions

Kansei

Tangible

Spatial

Social-cultural EthicsAesthetics

Experience

Augment

Stimuli

Movement

Semantic

Augment Reality

Tactile

Haptic

Multi-touch

Multi-sensor device

Context-awareness

Media

Syntrend Foundation

What is the Implicit Forces of the Future?

9

Economy? OpenSource? Community?

Syntrend Foundation

Neo-Dogma : Paradigm Shift in Future of Design

10

Design

Plan / Resource

Approval

Manufacturing

Logistic

Channel

SPEC

USER

Resource-Center

Personal SPEC

Single USER

Knowledge-based

• Digital and Personal Fabrication!• Digital Material!• Desktop Manufacturing!• Rapid Prototyping!• Social Anchor!• Internet of “almost" anything

Syntrend Foundation

Neo-Dogma : Paradigm Shift in Future of Design

11

Personal SPEC

Single USER

Knowledge-based Ecosystem

• Digital and Personal Fabrication!• Digital Material!• Desktop Manufacturing!• Rapid Prototyping!• Social Anchor!• Internet of “almost" anything

Fabrication for Designing Pragmatic Interactions

Syntrend Foundation

Stair-Rover

12

TM

Syntrend Foundation

Sentri

13

Syntrend Foundation

BISTRO

14

Syntrend Foundation

How do Maker Survives?

15

Brand!5%ODM!

15%

SMB!80%

“GAFMA” Hardware !

Syntrend Foundation 16

How do Maker Survives?

Brand!5%ODM!

15%

SMB!80%

“GAFMA” Hardware !• Google!• Apple!• Facebook!• Microsoft!• Amazon

Syntrend Foundation

How do Maker Survives? Indie Brand?

17

Brand!5%ODM!

15%

SMB!80%

Maker!5%

Brand!5%ODM!

15%

SMB!75%

Indie BrandDesign in Taiwan

FabLab Taipei!FabLab Tainan!FabLab Dynamic !Makerbar

Local Education System!- 3D Printer!- Robo!- LEGO Mindstrom

Maker-Driven Force

Industrial Supply Force

Syntrend Foundation

Henry Petroski, Super Normal Survives

18

Success through Failure

Syntrend Foundation

A Connected Future in Contextual Fabrication

19

Syntrend Foundation

Is that Happens?

20

Knowledge-based Ecosystem

Fabrication for Designing Pragmatic Interactions

Maker!75%

Brand!5%

ODM!15%

SMB!5%