connected future - fabcafe taipei
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Syntrend Foundation
About Me
2
Tung Jen (Denny) Tsai 蔡敦仁
2007 |
Now
Design Researcher!- Experienced in Fujitsu, GK Tech and Dentsu!- Post-Doc in Nifty and Quanta Research Institute - Method for designing interaction for Service Product System!!
Bricolage FabLab of Syntrend Foundation
2000 |
2004
Marketing/Product Manager!- BS, Dpt. International Business, Yuan-Ze University!- 4 years work in marketing/product manager/UI design!- IT - Financial Business
2005 |
2007
Design Disciplinary!- MS., Industrial Design, National Cheng Kung University (NCKU)!- Ph.D., Design Science, Chiba University
Syntrend Foundation 3
About Me
Tung Jen (Denny) Tsai 蔡敦仁
2007 |
Now
2000 |
2004
2005 |
2007
New iMac(1998)!Google (1998)!
Windows 95(1996)!!!
Windows XP (2001)!iPod (2001)!
Nokia Vertu (2002)!Amazon Web Service (2002)!
Google Map(2004)!iTunes (2005)!
Facebook (2006)!iPhone (2007)!
Windows Vista (2007)!!!
Windows 7 (2009)!iPad (2010)!
Nokia acquired by MS (2011) !Windows 8 (2012)
Design Researcher!- Experienced in Fujitsu, GK Tech and Dentsu!- Post-Doc in Nifty and Quanta Research Institute - Method for designing interaction for Service Product System!!
Bricolage FabLab of Syntrend Foundation
Marketing/Product Manager!- BS, Dpt. International Business, Yuan-Ze University!- 4 years work in marketing/product manager/UI design!- IT - Financial Business
Design Disciplinary!- MS., Industrial Design, National Cheng Kung University (NCKU)!- Ph.D., Design Science, Chiba University
Syntrend Foundation
Research Interest
4
human object
Action
Sensation
Experience
Interaction
Kansei !
questions to achieve “Pure Experience”!
Kansei EngineeringExtract from human cognitive mind, constructive, emotional allocationFocused on cognition mapping from shape, obstacle, style, and formVisual sensory input!Kansei ScienceUnderstanding kansei (what)As direct as possible, based on scientific approach.For applicative purpose!Kansei DesignInvolve designer’s kansei(what)Develop kansei design skillsEngage to user’s kansei
Syntrend Foundation
“Future" in Studies and Fictions
5
テキスト
Engelbart (1968)
Allen Kay (1970) Neuronmancer (1984)
StarTrek (1984)
Ivan Sutherland (1962)
Syntrend Foundation
The Service-embedded Product (SeP) : Waiter Cup
6
COFFEE
TEA
MACHA
LATTE
COFFEE
95 c
I want to have LATTE / Previous TEA
OrderDeck
Tip-for-SugarFinger-for-Volume
here!
Twist-for-Temperature Push-for-Strongness Tag-for-Order
COFFEE
(1) (2)
“clink! (water drop)”
Syntrend Foundation
Find-outs from The Waiter Cup
7
0
1
2
3
4
5
Point-for-Volume Tap-for-Sugar Twist-for-Temperature Push-for-Strongness Chip-for-Variation Total
Average With-description Without-description
90.6 93.840.6 43.8 40.6Accuracy
Satisfaction With explanation Without explanation
Funology : from Usability to Enjoyment
Syntrend Foundation
Ontological Approach for Designing Interactions
8
UsabilityInterface
Social Network
Activities
Cognitions
PerceptionEmotions
Kansei
Tangible
Spatial
Social-cultural EthicsAesthetics
Experience
Augment
Stimuli
Movement
Semantic
Augment Reality
Tactile
Haptic
Multi-touch
Multi-sensor device
Context-awareness
Media
Syntrend Foundation
Neo-Dogma : Paradigm Shift in Future of Design
10
Design
Plan / Resource
Approval
Manufacturing
Logistic
Channel
SPEC
USER
Resource-Center
Personal SPEC
Single USER
Knowledge-based
• Digital and Personal Fabrication!• Digital Material!• Desktop Manufacturing!• Rapid Prototyping!• Social Anchor!• Internet of “almost" anything
Syntrend Foundation
Neo-Dogma : Paradigm Shift in Future of Design
11
Personal SPEC
Single USER
Knowledge-based Ecosystem
• Digital and Personal Fabrication!• Digital Material!• Desktop Manufacturing!• Rapid Prototyping!• Social Anchor!• Internet of “almost" anything
Fabrication for Designing Pragmatic Interactions
Syntrend Foundation 16
How do Maker Survives?
Brand!5%ODM!
15%
SMB!80%
“GAFMA” Hardware !• Google!• Apple!• Facebook!• Microsoft!• Amazon
Syntrend Foundation
How do Maker Survives? Indie Brand?
17
Brand!5%ODM!
15%
SMB!80%
Maker!5%
Brand!5%ODM!
15%
SMB!75%
Indie BrandDesign in Taiwan
FabLab Taipei!FabLab Tainan!FabLab Dynamic !Makerbar
Local Education System!- 3D Printer!- Robo!- LEGO Mindstrom
Maker-Driven Force
Industrial Supply Force
Syntrend Foundation
Is that Happens?
20
Knowledge-based Ecosystem
Fabrication for Designing Pragmatic Interactions
Maker!75%
Brand!5%
ODM!15%
SMB!5%