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A RESEARCH REPORTA RESEARCH REPORT

ONON

BRAND MANAGEMENTBRAND MANAGEMENT

(AMUL)(AMUL)

For the fulfillment of the requirement for the Award of theDegree of Masters of Business Administration

[2005-2007]

Submitted To Submitted by

Mr. Sandeep Sharma Ritesh Kumar Gupta

School of Management Studies M! " #$ Sem

M#M%& Gr. 'oida Roll ( 05)52700*+


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I declare that the Research Report entitled R!' M!'!G/M/'%

6!M, submitted by me for the degree of Masters in Business

Administration (MBA) is the record of work carried out by me under the

guidance of Mr. Sandeep Sharma and has not formed the basis for the award

of any degree, diploma in this or any other Uniersity or other similar

institution of !igher learning"

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I would like to concede the contribution of a number of people

without whose co-operation & support this report wouldnthave taken the current form. I deeply appreciate theirvaluable contribution.

I am particularly grateful to Mr. Sandeep Sharma withoutwhose co-operation this report would have been stuck in thewilderness. He has given me a perspective on how to goabout this project. I also thank him for the initial stimulatingideas for going about this project.

I am very grateful for the assistance of the friends andcolleagues along with the respondents who assisted me ingetting this dissertation completed.

.

Ritesh @umar /upta

MBA I8 &emester

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