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TRANSCRIPT
- Understanding youradvertising needs - Professional -24 hour contactable -Advanced softwareexperience -Providing long-termvalue
Strengths
Lack of Social Mediaadvertising across allplatforms
Social Media Campaigns“selfie competition”No twitter or google +No review option onFacebookUnrelated campaigns that donot link to target market
Social Media
Snap chatSmartphone app Check in function on FacebookGoogle + Twitter Theme of Instagram posts Related Instagram competitions
Social media strategy
Proposed Strategies
Incorporate new brand logo and slogan into packagingto increase awareness and consistancy
Colouring and structure of cafes and advertising to be identical
Vibrant in store signage
Planned social media strategies