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Creating Environments That Promote Efficiency and Sustainability: Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry Building/Construction Industry 8/16/2012 2012 ACEEE Summer Study on Energy Efficiency in Buildings GENUINE | PROGRESSIVE | ADVOCATES 2012 ACEEE Summer Study on Energy Efficiency in Buildings Marcel Harmon, PhD, PE, LEEDAP O+M

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People are influenced to behave in an energy efficient and sustainable manner when the physical and social/cultural environment they inhabit encourages or “selects” for such behavior. For building occupants, the environments we design and build for them must generally meet their varying physical, psychological and social/cultural needs or they’ll figure out a way to meet them on their own, often with negative energy and sustainable repercussions. And any direct or indirect messages intentionally crafted to promote desired behavior and decision making must be socially/culturally relevant to be effective – both the message content and means of conveyance. In addition, the quantifiable “soft” costs associated with productivity and health, as well as the “stories” of the occupants and O&M personnel, assist in creating an environment where the benefits of the actions needed to complete all of this are understandable and available to building owners, employers, developers and the general public. The behavioral sciences provide much of what is needed to help create, evaluate and maintain these efficiency promoting environments. In particular, the four major subfields of anthropology – cultural, physical, linguistic and archaeology – all provide methods (such as ethnography) and interpretive theoretical frameworks (such as evolutionary theory) for understanding human behavior and applying that understanding during programming/planning and design, commissioning and post occupancy evaluations. This paper will present specific research and case study examples the author has been involved with applying anthropology to design, retro-commissioning and post occupancy evaluations, as well as understanding sustainable human decision making in general.

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Page 1: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

Creating Environments That Promote Efficiency and Sustainability:Efficiency and Sustainability: Anthropological Applications in the Building/Construction IndustryBuilding/Construction Industry

8/16/20122012 ACEEE Summer Study on Energy Efficiency in Buildings

GENUINE  |  PROGRESSIVE  |  ADVOCATES

2012 ACEEE Summer Study on Energy Efficiency in BuildingsMarcel Harmon, PhD, PE, LEED‐AP O+M

Page 2: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

WHAT IS ANTHROPOLOGY?• Study of Humans

− Physical Formy− Societies/Cultures− Environmental Manipulation− Across Human History− Across Human History

Page 3: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

ANTHROPOLOGY 101

P h l i lS i l/C lt l PsychologicalSocial/Cultural

Physiological

Different factors provide the lens through which we perceive the world around us

Page 4: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

THERMAL COMFORT / CLOTHING

• Activity LevelsActivity Levels• Clothing InsulativeProperties

• Air Temperature • Air Movement / Velocit• Mean Radiant 

Temperature

Velocity• Relative Humidity

Page 5: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

APPLYING ANTHROPOLOGYBehavioral Patterns Provide Insight Into:

− social/cultural norms presentp− if occupant needs are being met− impacts on productivity, health and building performancebuilding performance

− how to improve situation

Page 6: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

APPLYING ANTHROPOLOGYOccupant Control

Page 7: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

LIGHT SWEEP EXAMPLE

Communication, Education and Buy‐In

Edward Gonzales Elementary School Classroom

Page 8: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

JUSTIFICATIONConrad Duberstein U.S. Courthouse and Post Office’s Behavioral Related Energy Conservation Measure (ECM) Total Cost and 

Estimated cost of

Behavioral Related ECM

Behavioral Related ECM

Simple Payback

Behavioral Related ECM

Simple Payback

Estimated Payback

of Anthropological Related Services

Related ECM Estimated Total Implementation 

Costs

Related ECM Estimated Annual Energy 

Payback (Energy Only)

Related ECM Estimated Annual 

Productivity 

Payback (Energy Plus Productivity)

Savings Savings

$10,000.00 $384,777.00 $201,195.00 1.92 yrs $1,060,000.00 0.37 yrs

Page 9: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

JUSTIFICATIONV. Sue Cleveland High School, Rio Rancho, NM• Lack of Adequate Daylighting Control• South Facing Windows and Some East/WestSouth Facing Windows and Some East/West Windows: Shades with relatively high openness value.

• Remaining Windows: No shades curtains or blinds• Remaining Windows: No shades, curtains or blinds• No Other Means of Daylight Control

Page 10: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

JUSTIFICATIONV. Sue Cleveland High School, Rio Rancho, NM• Math Scores: ‐1.50%; Reading Scores: ‐0.91%

Survey QuestionPercentage of TeacherResponses

Reflected images of the windows/skylights appear on my work f d/ h b d/ h b d/ h lksurface, PC monitor, and/or on the smart board/white board/chalk 

board. 49%Windows/skylights create glare in my field of vision as I work. 37%Direct sunlight falls on my work surface, PC monitor, and/or on the 

b d/ hi b d/ h lk b d hi i d kismart board/white board/chalk board, washing it out and making it difficult to see what I’m working on. 47%

Top three reasons for closing blinds/shades (or covering windows i h f h i h bli d / h d )

Percentageof 

with paper for those without blinds/shades)o

ResponsesDirect sunlight falling on my work surface, PC monitor, and/or on the smart board/white board/chalk board  42%Reflection of the windows on my work surface, PC monitor, and/or y , , /on the smart board/white board/chalk board  24%

Distracting Views 22%

Page 11: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

ETHNOGRAPHYSystematic analyses of human interactions in a defined space and time, with a focus on ritual (habits, processes, procedures, d t ) f dand events), performance, and power.

Examining how the built environment influences the interactions and performance of people and vice versainteractions and performance of people, and vice versa.

Page 12: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIESInterviews

Interviews Observations

SurveysSpace 

Condition Assessments

Page 13: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIESContext: The interrelated conditions within which something occurs or i t h th tiexists – where the action occurs.

Page 14: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIESObservations

Interviews Observations

SurveysSpace 

Condition Assessments

Page 15: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIESV. Sue Cleveland High School• Unintended Benefits Discovered Through Observations

Interior Classroom Windows

Facilitate Impromptu p pTeacher Discussions

Page 16: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIES

Interviews Observations

Surveys

SurveysSpace 

Condition AssessmentsAssessments

Page 17: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

BUILDING ETHNOGRAPHIES

Space Condition Assessments

Interviews Observations

SurveysSpace 

Condition Assessments

Page 18: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

PUTTING IT ALL TOGETHERV. Sue Cleveland HS Thermal Comfort Ratings

• Teachers, Staff and Administrators: Spaces are only thermallyTeachers, Staff and Administrators: Spaces are only thermally acceptable (ASHRAE definition) during the fall (ranges from 66% ‐ 75% for other three seasons)

• Students: Not thermally acceptable during any season (ranges from  32% ‐ 51% for all four seasons).

Page 19: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

PUTTING IT ALL TOGETHER

Page 20: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

PUTTING IT ALL TOGETHER

Page 21: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

PUTTING IT ALL TOGETHERMessages using images, graphics, text, student generated videos displaying / 

ti d i d b h i

Signage

promoting desired behavior

Computers

T‐Shirt Logos

Flat 

Spread using existing school means or others –

Screensbe creative and relevant to your audience

Smart Phones

Page 22: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

PUTTING IT ALL TOGETHERGoals, Competition and Transparency

Teacher / Student Input

Trended Actual andTrended Actual and Setpoint Temperatures

Transparency in Temperatures and Possibly Energy Usage Potentially Via Dashboards

Page 23: Creating Environments That Promote Efficiency and Sustainability: Anthropological Applications in the Building/Construction Industry

CONCLUSION