By CruiSo Digital Solutions Limited

CruiSo Flash Feb

WeChat Coupons

WeChat Coupon微信优惠券

原名：微信卡券

2

Two formats of WeChat Coupons（优惠券）

3

Standard format: 普通优惠券 Advanced format: 朋友的券

Overall structure of WeChat coupon

5

Standard format: 普通优惠券

Discount coupon

折扣券

Cash coupon

代金券*

Gift coupon

礼品券*

Group coupon

团购券

Customized coupon

优惠券

Advanced format: 朋友的券

Cash coupon

代金券*

Gift coupon

礼品券*

How WeChat coupons work?

6

After receiving the coupon, it will be saved

in your pocket

Coupon page Unique code for offline redemption

Click 适用门店 (shop list) for available/ nearby stores for

coupon

Coupon recipient can be diverted to join the

account

Mechanism of standard WeChat coupon

朋友的券 (Friends’ coupon) – to viral the promotions

7

优惠券 (coupon wallet)The coupon your friends shared will be listed here

Customized visual on the coupon

Show redemption code for offline purchase

After redemption, same coupon is pop-up immediately

Mechanism of advanced WeChat coupon

Customized message in your WeChat coupon

8

Coupons could be shared in HTML5 campaign as incentives

Customized visual and content for the coupon production

Apply to various industries

9

How to deliver?

10

7 ways to deliver the WeChat coupons to users

11

WeChat Blast Message (Blast out directly/ Through message)

Insert in menu bar/Auto reply

Nearby Offline scan

7 ways to deliver the WeChat coupons to users

12

Through HTML5

7 ways to deliver the WeChat coupons to users

13

Through Apps

7 ways to deliver the WeChat coupons to users

14

全场买满2000减500现金券

俏江南 全单8折折扣券

Hot wind 买就送开年礼物一件

1670 – 4620 – 7110

恒基名人购物中心

全场买满2000元即可减免500元

请在付款时出示此优惠券

Offline set iBeacon Shake WeChat Click to WeChat coupons page Coupon page detail

How WeChat coupon to be viral on social • Standard WeChat coupon (普通优惠券） can be

sent to friends as a gift.• Advanced WeChat coupon(朋友的券) can be found in

“Nearby” as a social story. It can be immediately received once user clicks, and keeps on viral on users’ social network

15

It can be promoted through WeChat ads

• With the promotion ads, WeChat coupons can drive business to e-commerce and also increase the followers of WeChat OA.

16

WeChat banner ads WeChat coupon page Get the coupons Follow WeChat OA page

What’s the key value?

17

Values of WeChat coupons

18

Drive O2ODivert traffic to

e-commerceROI analysis

Induce online users to offline visitation

19

Show redemption code Confirm redemptionOffline redemption

Divert traffic to e-commerce

20

WeChat coupon redemption code For online purchase

Know your ROI via stores integration

• Binding your offline stores with WeChat OA in order to know the amount of redemption of each store.

• It offers data support for better analysis your consumers preferences for further promotions

21

WeChat back end for address integration

Any requirement for marketers?

22

Requirements

1. Setup:

• Must be a verified public account (service accounts and subscription accounts are both fine)

2. Redemption:

23

Offline POS machine redeem Online/ WeChat redeem

Redeem by WeChat function:卡券商户助手 (Scan QR code)

24

Scan QR code Get notification Confirm redemption Complete

Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption

Redeem by WeChat function:卡券商户助手 (Type code)

25

Type redeem code Search for coupon detail Confirm redemption Complete

Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption

WeChat Payment redemption 快速买单

26

Click 快速买单 Search available stores Confirm purchase Complete

• Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption. • WeChat OA payment function should be activated for redemption

Summary

• j

27

普通优惠券 Standard coupon 朋友的券 (Friend’s coupon)

Types优惠券类型

Cash coupon (代金券) 、Discount coupon (折扣券)、Gift coupon (礼品券)、Group coupon (团购)、General (优惠券)

Cash coupon (代金券) 、Gift coupon (礼品券)

Available优惠券适用门店

Online and offline Only for offline stores

Customized setting 优惠券使用门槛

Conditions for coupon usage could be customized, such as time period/ minimum consumption

Cannot set any condition

Requirement of coupon优惠券详情

Copy is required, visual is optional Customized visual and copy are required

Redeem code(兑换code)

Support both customized redemption code and WeChat backend redemption code

Only support WeChat backend redemption code

Coupon production(制券方式)

Support both WeChat basic production and advanced development (e.g. h5)Cash coupon support both WeChat basic production and advanced development (e.g. h5)Gift coupon only supports advanced development (e.g. h5)

Delivery channels(投放方式)

- Online: including WeChat group blast coupon( 群发卡券)/ WeChat message(嵌入多图文)/ Nearby (使用微信“附近”功能)- Offline: including but not limited to QR code/ WeChat shake nearby (微信摇周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)

- Offline: including but not limited to QR code/ WeChat shake nearby (微信摇周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)

Redeem(核销方式)

Support 4 ways of redemptionAPI redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、Web redeem (网页核销)、WeChat Payment(快速买单功能)

Support 4 ways of redemptionAPI redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、Web redeem (网页核销)、WeChat Payment(快速买单功能)

Thank You

28