CULTURAL PERCEPTIONS/

CULTURAL APPROPRIATION

By Tom Rees

Cultural Crisps

.RebrandingofSmith’sOriginalchips.Collectable‘CultureS;ckers’ineverypacket.‘ColourCulture’coloringinbook.‘CulturePiece’factswithinbook

Target Market

Children . Children aged 7 - 12 years old . Go to school . Eat lunch in a social environment Parents . Parents with children specified above . Specifically parent who grocery shopst

Similar Existing Concept

Packaging

Culture Stickers

Colour Culture

Digital Advertisement

Online Platform

http://www.art-is-fun.com

(2016).123RFStockPhotos.Retrieved5May2016,fromh@ps://www.123rf.com/stock-photo/internaGonal_flags.htmlBehance.(2016).Behance.net.Retrieved5May2016,fromh@ps://www.behance.net/gallery/22019311/SGcker-Logo-Mock-Upcostumes,S.(2016).CartoonwomenindifferenttradiGonalcostumes.DreamsGme.com.Retrieved5May2016,fromh@p://www.dreamsGme.com/stock-image-cartoon-women-different-tradiGonal-costumes-black-white-vector-set-image36632091NaGveamericanfeatheredwarbonnetvectoronVectorStock.(2016).VectorStock.Retrieved5May2016,fromh@ps://www.vectorstock.com/royalty-free-vector/PosterCampaign.(2016).Ohio.edu.Retrieved11May2016,fromhIps://www.ohio.edu/orgs/stars/Poster_Campaign.html

References