d3 -drive synapse npd
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Drive Synapse Inc.Advanced Vehicle Control Systems
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K e yT o p i c s
Executive summary Drive Synapses Mission Drive Synapses Products
Marketing Plan Operations Plan Management Financial Outlook
Agenda
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P r e s e n t a t i o nP ur p o s e
Provide Angel Investors and VentureCapitalists with information on DriveSynapses new Advanced Vehicle ControlSystem.
Seek required funding for the creation of AVCS Gen 1.
Executive Summary
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R e v o l u t i o n or E v o l u t i o n
Revolutionary Enhanced Satellite Communication system Passively dampens user input to improve
efficiency Partial auto-drive capability On the fly fuel burn control Drive by wire implementation
Evolutionary Use of technology to improve safety.
Multiple sensor inputs used to control thevehicle Satellite GPS and phone communication
Executive Summary
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S t r a t e g i c G o a l s a n d
C u s t o m er V a l u e S t r e a m s
Strategic Goals Increase differentiation through unique product
implementations. Develop Strategic Value Streams to instantiate
a dominate reputation.
Cost reduction through the implementation of Agile business principles.
Customer Value Streams Make the customer successful by providing the
necessary system control solutions. Form strategic supply chain alliances which
enable Agile value streams.
Executive Summary
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B u s i n e s s C o n c e p t
What is an Advanced Vehicle ControlSystem (AVCS)? Achieves maximum vehicular efficiency by
coordinating various vehicle sub-systems. Higher MPG through intelligent driving condition
detection.
Enhanced safety New levels of user connectivity are established.
Why is an AVCS needed? Consumers demand advancements in technology. To make the customer successful Drive Synapse
will provide affordable next generation controlsystems.
Drive Synapse Mission
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W h a t Dr i v e s A V C S ?
Central Processing Module (CPM) Simply put, this is the control systems brain. Contains a set of lockstep IBM Power PC
750GX processors. COTS flash NVM will be utilized for storing
the RTOS.
Drive Synapse CPM
IBM 750GX
Drive Synapse Products
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W h a t Dr i v e s A V C S ?
Remote Sensing Units (RSU) Four H48C Tri-Axis Accelerometers Twenty-Four Avago Technologies HSDL-
9100-021 proximity sensors L-6600 mobile Satellite communication
equipment
H48C Accelerometer
Avago Prox Sensor
L-6600 SatCom
Drive Synapse Products
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W h a t Dr i v e s A V C S ?
Vehicle Control Module (VCM) Drive-by-wire capable The VCM accepts input and provides control
from various drive-by-wire components.
Drive Synapse Products
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M ar k e t P o s i t i o n a n d G o a l s
Market Position and Goals Drive Synapse is an entry level control systems
business with the Goal of making customerssuccessful.
Focus on DIFFERENTIATION and COST willenable value chain fulfillment.
Marketing Strategy Sustainable competitive advantages are
provided through an organization focus onValue Stream development.
Complementary Lean and Six Sigma principleswill be implemented to form an AgileBusiness.
Marketing Plan
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M ar k e t a b l e C o m p e t e n c i e s
Product Competencies Intuitive Inertial Processing software Spatial awareness profiling algorithms CPM is a robust platform for multiple business
sector control systems
Business Competencies Infusion of Lean and Six Sigma principles
deliver Business Agility The Control Systems Industry has tremendous
potential for growth Knowledge worker culture retains
Marketing Plan
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D i s t r i b u t i o n S t r a t e g y
Distribution Strategy Hardware suppliers will deliver control system
components directly to the customer. Drive Synapse will initially assist the customer
in integrating system installation processes intoassembly operations. Software development will be the major
product provided by this business.
Marketing Plan
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F u t ur eP ur s u i t s
Future Pursuits Branching into aerospace to provide safe and
affordable Flight Control Systems. Establishing a manufacturing control systems
division to provide automated factorysolutions.
Marketing Plan
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H u m a nR e s o ur c e
M a n a g e m e n t
Talent Recruitment Internet, newspapers, four year colleges Bangalore software development resources
Candidate Selection Process Selected based on cognitive capability Positive attitude and ambition are paramount
Knowledge Worker Training Program Technical communications classes Foster the a knowledge worker atmosphere Intellectual Property management training Harassment mitigation training
Meetings Weekly team meetings to share knowledge
Operations Plan
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H ar d w ar eD e s i g nP r o c e s s
Operations Plan
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S o f t w ar eD e s i g nP r o c e s s
AVCS Agile Software Design Process
Operations Plan
The iterative nature of Agile Software design alignswith the overall culture of Lean development practices.
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I n t e l l e c t u a l P r o p er t y
M a n a g e m e n t
IP Protection Patents for manufacturing processes, system
architecture and interface control mechanisms. Copyright all documentation, Trademark logos
and names
IP Development Empower the Knowledge Worker Resources devoted to planning and development.
Watching the Market, Exchanging IP
Must be constantly vigilant against infringers Devote resources to gathering/watching
competitors IP Acquire and sell IP when opportunities arise
Operations Plan
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Or g a n i z a t i o n a l S t r u c t ur e
Management
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A V C S G e n1 E x p e c t e d
R e v e n u e S t r e a m
Finances
Current market demand indicates 5,000 units will be sold in14 months.
Length of Loan repayment will be 4 years due to capitalreinvestment in support of Advanced Control SystemGenerations 2 and 3.
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Questions and Answers