npd docomo pres

8/7/2019 NPD DOCOMO PRES

1/15

RegyRefano | DediFahruli | Marsisca | Evlin Winter | Karim Taruna

DoCoMo, Inc Goes GlobalStrategic Development


2/15

Introduction NTT DoCoMo launched the world 1st commercial 3G

mobile service on 1 October 2001

DoCoMos Plan : Launched 3G commercially in Japan

DoCoMos standards of 3G technology and serviceestablished worldwide

What DoCoMo had done :

Formed alliances with major telecommunicationsplayers in Asia, Europe and US to develop 3G networks

Built infrastructure for the new-generation servicecontinually

Issues :

Technological obstacles


3/15

Introduction

3G services

Services that could potentially provide

high-quality voice communications, globalpositioning system, high-speed wireless

internet, and multimedia mobile

telecommunications


4/15

The Industry

3G Technology

for GlobalNetwork.

Need a lot of

investment but

also have a lots

profit potential

Europe

and Japan

see apotential in

this

technology

High

Speed

Connection As Value

For

Customer

3G service could

provide high quality

voice comunications,

GPS and the mobile

web surving

The user need a

BOLD networking to

provide them with hugh

activity with mobile

networking.

The performance of 3G

network depends on the

density of its base station


5/15

Opportunity in developing 3G

EuropeLimited-budget operators

compromise with sparse

networks, resulting in lower

data transmission rate

Japanrelatively cheap to achieve

a high enough density

VS


6/15

Market Responses

European telecommunications companies wasenthusiastic about 3G services idea

Spent billion of dollars in buying 3G licenses and inmarketing expense, as well as building the infrastructure

Financial concerns about the licence and infrastructurecosts

Industry experts predicted 3Gs final rollout might notmeet the expectations

There was a view that 2.5G network would offer all thatwas needed at a reasonable price insufficient content &lack of high-quality

Positive

response

Negative

response


7/15

NTT DoCoMo, Inc

NTT DoCoMo was a Japans leading mobile

telecommunications company and a world leader in

mobile internet services by 2001

Succeeded because of its wireless internet service

that launched in 1999, named i-mode

Planned to bring out the first commercial mobile 3Gservice in the world in 2001


8/15

3Gs DoCoMo development phase

1999,

DoCoMo

create I-Mode

for japan

region

In 2000,

DoCoMo

developed

I-Mode as

global strategy

with foreign

partner

In 2003,

DoCoMo

announced 3G

as next step

into faster

Version of I-

Mode in

Japan.

DoCoMo

Prepared 3G

as new

platform for

global

connection

Is it feasible or

not?


9/15

First step is also a big leap!

I-Mode is the first step DoCoMo, inc as the leader of

japanesse telecommunication market.

I-Mode was created as a switching barrier strategy

DoCoMo was succeed to transform japans market

trends into a user friendly, new and fun service on the

handset through I-Mode

I-Mode penetrated for 98% market in

japanmarketshares.

DoCoMocreate I-Mode

for japan

region

In 2000,DoCoMo

developed I-Mode as

global strategywith foreign

partner

In 2003,DoCoMo

announced 3Gas next step

into faster

Version of I-Mode inJapan.

DoCoMo

Prepared 3G

as newplatform for

globalconnection


10/15

DoCoMo, inc

purchased 19% of

HT

CL

stakes, aHong-Kong based

telecommunicatio

n provider

Create a new

potential into

GL

OBALDOMINATION

DoCoMo begin to

buying stakes from

worldwide

communication

provider and also

introduce the W-

CDMA (3G) servicethrough overseas

major partners

State a new strategy

for global:

EstablishedW-

CDMA

Capture global

marketShare the

knowledge within

the group

The I-Mode became

global service,

thanks to global

partner

From I-mode to the world!

DoCoMocreate I-Mode

for japan

region

In 2000,DoCoMo

developed I-Mode as


partner

In 2003,DoCoMo


into faster


DoCoMo

Prepared 3G

as newplatform for

globalconnection


11/15

THE USER VALUE

3G as global strategic development

DoCoMocreate I-Mode

for japan

region

In 2000,DoCoMo

developed I-Mode as


partner

In 2003,DoCoMo


into faster


DoCoMo

Prepared 3G

as newplatform for

globalconnection

FOMA was

introduced by

DoCoMo as a newservice based on

3G networking

serviceUser can download

in large file size

User can make a

video conference

High-quality voicecommunication

The market

surprises andeasily to accept

the technlogy.


12/15

The result

DoCoMocreate I-Mode

for japan

region

In 2000,DoCoMo

developed I-Mode as


partner

In 2003,DoCoMo


into faster


DoCoMo

Prepared 3G

as newplatform for

globalconnection

In june 2001, There were many problems that had been

identified, include low connection rate, spotty coverage

area, frequent disconnection, screen freezing,overheated batteries, short battery live, bulky handset,

difficulty in accessing i-mode and lack of content.

In august 2001, the company solved 235 out of the 328

problems that had been identified.


13/15

Whats next?

DoCoMocreate I-Mode

for japan

region

In 2000,DoCoMo

developed I-Mode as


partner

In 2003,DoCoMo


into faster


DoCoMo

Prepared 3G

as newplatform for

globalconnection

The company still developing their system to improved

their service quality to customers and consumers.

They believe is the market still growth, and the product

will followed the market growth.

the migration from second generation to third

generation will revolutionisetelecomunication, so thefirst company to launch the new technology will face the

highest risks


14/15

3Gs DoCoMo development phase

1999,

DoCoMo

create I-Mode

for japan

region

In 2000,

DoCoMo

developed

I-Mode as

global strategy

with foreign

partner

In 2003,

DoCoMo

announced 3G

as next step

into faster

Version of I-

Mode in

Japan.

DoCoMo

Prepared 3G

as new

platform for

global

connection

Is it feasible or

not?

The process of the product development supposed to followed by sharing the

knowledge to the market, and also the adapt the market needs into the product

itself.


15/15

Thank you!

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