dabur v/s emami
TRANSCRIPT
DABUR AND EMAMI Group: 5PGDM-A (2016-18)DSIMS
GROUP NO. 5Jai Modak 23Nikita Pathak 28Lisa Pereira 29Disha Thakker 42Deepak Sharma 50
COMPANY PROFILEDabur EmamiThe 132-year-old company, promoted by the Burman family, started operating in 1884 as an Ayurvedic medicines company.
Founded by R S Agarwal and R S Goenka in 1974.
It is one of India’s leading FMCG Companies.
Emami Limited is an Indian producer of fast-moving consumer goods (FMCG), engaged in the personal care/cosmetics and healthcare businesses.
Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
Emami have a portfolio of over 300 products based on Ayurvedic formulations.
Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise.
Current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC.
PRODUCT LINE: DABURHair Care
PRODUCT LINE: DABURSkin Care
PRODUCT LINE: DABUROral Care
PRODUCT LINE: DABURHome Care
PRODUCT LINE: DABURFoods
PRODUCT LINE: DABURHealth Care
PRODUCT LINE: DABUREthical
PRODUCT LINE: EMAMI
PRODUCT LINE: EMAMI
UNIQUE SELLING PROPOSITION Dabur Dabur Honey : Healthy honey which provides energy and taste. Dabur Vatika : Natural ingredients which include natural herbals. Dabur Hajmola : Stimulates digestive system. Dabur Real Juice : Fruit flavoured health drink.
Emami Emami: Products that cater to niche segments. Emami Fair & Handsome: 5 Power Fairness system. Emami Oil: A potent therapeutic oil, prepared from a combination of nine Ayurvedic Herbs.
Emami Hairlife: The first ready-to-use instant hairpack. Emami Fast relief: An Ayurvedic potent remedy for all kinds of pain.
POSITIONINGDabur Emami• Repositioned its brands on the basis of
benefits. • Aggressive positioning strategy
• Dabur is the umbrella brand for all healthcare products. Vatika for herbal beauty brand for slightly upcoming market image.
• Availability of products
• In India, Dabur has launched a full-fledged advertising campaign. • Household name
• Every little detail of a Dabur product is available online and it is being encouraged, as the younger generation is tech-savvy.
• Environment Concern
• Dabur to reach every nook & corner of India.
• Herbal, natural and organic products for both beauty and health
SOCIAL INITIATIVE CSR Vision Statement CSR Funding CSR Activities Flagship Programmes Monitoring of CSR Activities
DABUR EMAMI