TV Series Animation Business Proposal

The Gift Dragon

PROJECT CONCEPT

PROJECT OUTLINE

“ DIBO the gift dragon ”

시청 대상 Pre-school Children ages between 3~5 years

Format Puppet Style 3D CGI Animation (52 x 11 Min.)

제작 형식컨 셉 Edutainment animation for children to build their imagination and their abilities resolve

To generate excitement and new experience through DIBO’s gift.

Target

Genre

Goal

6.68 Million US Dollars Budget

SYNOPSIS & STORYLINE

“Cozy Land”, “Cozy Valley” is a fabric world where everything is made of warm soft fabrics. Here our Gracious Annie, know-it-all Cro, energetic Elo and always self-conscious Bunny lives with big Cuddly DIBO. With a wishes of the Cozy Land’s friends, Dibo hands pulls out a gift from his zippered belly to educate and resolve circumstances that arises.

What will DIBO bring today?

Problem gets solved,

With a “I WISH”

Problem unfolds, situations needs attention

“ WISH GIFT” being handed out

SAMPLE STORY- The Singing Umbrellas

Unexpected wonderful PicnicUmbrellas brought new excitement and happiness to the rainy picnic

which they never knew before.

Friend’s “I WISH”

For a sun shine to replace the dark clouds.

Dampened picnic spritAs DIBO and friends set out to have wonderful picnic on this day.

Dark cloud appeals to dampen their sprits

Dibo’s “WISH GIFT”

Rather DIBO replaces it for the umbrellas.

STORY KEY POINT

Rich expressions and movements

INTERACTIVE (leading children’s participate)

Multiple conclusions in each episode

Easy to follow Music & Dance

CHARACTER & VISUAL CONCEPT

CHARACTER

DIBO

“Great, Fantastic , Beautiful and Wonderful!!!“ Wish you may. But, stick around and see what you have wished for…

“Is this what you’ve wished for???”

CHARACTER

“Why, it's as pretty as…”

BUNNY

A cute, adorable rabbit who’s fixated on pink color. She expresses all of her feelings through her big ears. And almost always carries a mirror.

CHARACTER

“Go- go- go!”

ELO

Elo and his fire engine keeps a very close eye on the Cozy Land’s so called “SAFETY”. Occasionally, when he is excited he stutters and likes to repeat after his friends versus. His trunk is used for playing many musical instruments and picking up objects.

CHARACTER

“Cro K~~nows!”

CRO

Mr. Know-it-all, he is no bird brain.Highly intellectual, and knows what he is talking about.Clock on his belly keeps him punctual and always carries a book around for unknown reasons.

CHARACTER

“Now we're cooking!”

ANNIE

Warm and passionate, she really loves to cook and she has her own garden to support passion. Through her friends she’s like an older sister but she is young at age.“What should I make today?”

CHARACTER

ZZZZZ….

OLIVER

A lamb by trade, who sleeps when-ever, where-ever. No one know exactly how he gets there, but he always pops up in almost every places. Occasionally, our Cozy Land friends make a good use of Oliver’s dream to resolved matters.

CHARACTER SCALE

A VIEW OF THE WORLD

- A fantasy world existing within the soft cushion mobile hanging above the children’s bedroom.

- A place where everything is made of cloth, wool and plush.

- All houses and places sits above the cloud cushion and they are all connected to each other.

- All backgrounds are also made of cloth, wool and plush (Eg, a waterfall made of knitting wool) but drinking water and all food are for real.

A mobile hanging from the ceiling

Knit fabric fantasy world

A place where puppets and toys come alive

COZY LAND

BACKGROUND

BACKGROUNDCOZY LAND

BACKGROUNDANNIE’S HOUSE

-The huge vegetables around Annie’s house reflects Annie’s favorite activity, cooking. The house portrays the peaceful countryside style “HOME and GARDEN”.

BACKGROUNDANNIE’S HOUSE

- Every little detail in Annie’s house is related to food, gardening, and cooking. -The overall feeling it gives is a “Happy family home with a kind mother.”

BACKGROUNDBUNNY’S HOUSE

- The house is bright pink – Bunny’s favorite color - Bunny’s clam shaped house sits on the green cushion. The overall theme is the ‘sea’- All different types of marine lives can be seen around Bunny’s house

BACKGROUNDBUNNY’S HOUSE

- The interior consist of many different types of beauty products and mirrors. – reflecting Bunny’s personality (She is very concerned about looking pretty).

BACKGROUNDCRO’S HOUSE

- Cro’s house sits on the crescent moon shaped cushion. The overall theme is the ‘universe’. - Many planets and other ‘space’ related objects can be observed around Cro’s house.

BACKGROUNDCRO’S HOUSE

- Cro’s house reflect of Cro’s interest in science and astronomy. The house is a smaller version of a laboratory.

BACKGROUNDELO’S HOUSE

- Elo’s 3 story house sits on the toy top shaped cushion. The overall theme is the ‘playground’. - The red flashing lights is located on top of the roof and the house reflects of the fire station.

BACKGROUNDELO’S HOUSE

- Elo’s enters his house on the first level in his fire engine and parks it on the second level. The third level consist mainly of his living spaces. Here, Elo has all gym instruments where he works out everyday.

BACKGROUNDCLOUD NINE

- The Cozy Land friends get to Cloud Nine by jumping from cloud to cloud or sometimes by transportation. Then they jump and grab onto the spool of wool which unwinds and rebounds like a rubber band and toss themselves onto the Cloud Nine.

BACKGROUNDCLOUD NINE

- Inside the Cloud Nine, the place is filled with many all the toys imaginable. - Cloud Nine is the official playground of the Cozy Land. - Everything here is made of cloths and plush which are all soft and safe.

BACKGROUNDPROPS

COMPETITIVENESS

FOR THE CHILDREN WITH THE PARENTS

Entertaining and Educational

A dinosaur & his Gifts

Music and Dancing

With lots of Squash & Stretch

Warm, Touchable

Interactive,

With Creative thinking

PRODUCTIVITY

Product match show.Variety products.

Educational package.Brand identity.

GLOBALIZATION

“Global Processing and production staffs for global competitiveness”

Head Creator Jeehee Woo OCON’s Creative Director

Co-Producer Margaret Dean(US) Ex-WB Animation Producer (Senior VP)

Education Auditor Geoffrey Readman(UK) BBC Children Education Program

Development Consultant

Core Writers Hickey & McCoy Emmy Awards 2004 Nominated

“10 Years Experience of High-Quality Creative Know-how & Production System”

MARKETING & BUSINESS PLAN

BUSINESS FLOW

WORLD-WIDE Kid’s Brand Business

Show match with business

Commencement of Businesses in Priority items in major countries

Verification of major partners and biz. potential

Brand type business under thorough identity management

52 Episode Production

20052005 20062006 20072007

Broadcast in public and cable channelsDomestic

International

Video Sales

Brand & Licensing Biz.

Broadcast in public and cable channels (US and other major countries)

Broadcast in public and cable channels (Rest of the world)

Video Sales

Brand & Licensing Biz.

BUSINESS ITEM STRATEGY

Materialization of animation character’s room products

Fashion products Using identities of cloth-feel, stitch-look etc.

Plush toy & transportation TOY products

ROOM DECORATION

FASHION

Online educational games and publishing products based on educational stories

EDUCATIONAL PACKAGE

CHARACTER TOYS

FOCUS BUSINESS ITEM

EDUCATIONAL PACKAGEOnline games and publishing books based on educational and entertaining stories

Materializing animation character for rooms. ProductsRoom decors and Plush's.CHARACTER TOYS / ROOM DECORATION

FOCUS BUSINESS ITEM

Fashion products for Children Clothes, Caps to Shoes and much much more. FASHION

FOCUS BUSINESS ITEM

International

BUSINESS STATUS

Domestic

Jina World Plush Toy – Development/Sales

DaeKyo Door-to-door Educational Learning Materials Development/Sales

Yahoo Korea Educational Game Services

Daewon CI Publishing Distribution

EBS Public Broadcast Channel

SBSi VOD, DMB Service

Champ Cable Channel

Miracle Entertainment Video Distribution

Big Tent Northern America All Rights Business Proposal

Telescreen Europe Licensing Business Proposal

Seven Industries

Europe Licensing Business Proposal

Disney US Broadcast / Distribution under discussion

4 KIDS US Broadcast / Distribution under discussion

Granada Int. Europe Distribution under discussion

Marathon Europe Distribution under discussion

Broadcast / Distribution

Business

Spinmaster Northern America / Europe Toy Licensing Business Proposal

HIGHLIGHTS OF DIBO

“For using CG in an innovative way to give knitted handicraft characters a unique texturized look and CG a new warmth. Plus, the jury found this show's colour palette stunning.” -Cartoons On The Bay Panel Comment-

•Nominations on 2005 Cartoons On The Bay Best Series for Pre-School

•Published as Cover page on KIDSCREEN(USA) 2005 March,April

•Winner of 2005 Cartoons On The Bay ‘Pulcinella Awards’ Special Mention

•Selected in KOCCA’s ‘Superior Pilot Funding Program’

•Total budget funding completed – excluding Star Project Applying Amount

OCON ANIMATION STUDIOS

Thank you!