dienkim identity

8/6/2019 Dienkim Identity

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DIENKIM

realestate

identity


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basicelements

1.1 Dien Kim Real Estate Logotype 3

1.2 Logotype Spatial relationships 4

1.3 Color reproduction 5

1.4 Exclusion zones bleed version 6

1.5 Exclusion zones non-bleed version 7

1.6 Corporate color palette 8

1.7 Color background guidance 9

1.8 Corporate typefaces 10

1.9 Incorrect uses of Dien Kim Real Estate Logotype 11

1.10 Master artwork 12

1.11 Positioning the Dien Kim Real Estate Logotype withother logotypes

13


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1.1 Basic Elements Dien Kim Real Estate Logotype

The Dien Kim Real Estate logotype comprisestwo elements - Figure 1 - the Dien Kim blockand - Figure 2 - the Die. These elementsalways appear together, in a fxed relationship,shown below.

The elements must never be altered or redrawnin any way.

Only master artwork available rom the CD maybe used to reproduce the logotype.

To maintain the clarity and impact o the DienKim Real Estate logotype it should not bereproduced at a size below 20mm in width,shown below in Figure 7.I

1

3

4

20mm

2


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1.2 Basic Elements Logotype Spatial relationships

The Dien Kim Real Estate logotype isconstructed based on the below grid. theelements o the logo have to ollow the ratiosbased on the grid.

The elements must never be altered or redrawnin anyway

Only master artwork available rom CD may beused to reproduce the logotype


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1.3 Basic Elements Color reproduction

The Dien Kim Real Estate logo may appear inour main permissible colour ways shown below

in Figures 1 to 4.

1. Full Color

The logo are reproduced rom the three-colorsets, green, dark gray and light gray color.

2. Black and White Color

This version o logo is used or materials thatcan only accept black and white color.

3. Grayscale Color

The grayscale version o the Dien Kim RealEstate logo is used or ax, photocopy, etc.

4. Reversed Version

When the background is dark gray color orother colors that the ull-color logo cannotappear correctly, the reversed version can beused.

1

3

2

4


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1.4 Basic Elements Exclusion zones bleed version

The bleed version is used when the logotypeappears bleeding o the le t hand edge o apublication. As will be seen in the examplesbelow the bleed area is hal the width o X.Great care should be taken to correctly placethe logtype.

x

x

x

1/2x

x

x

To maintain the e ectiveness o the logoproected zones have been created arround thelogo, shown below.

No other visual elements, such as type orphotographs, should appear within this area.

In each case the dotted box surrounding thelogotype orms the protected zone.


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1.5 Basic Elements Exclusion zones non-bleed version

The non-bleed version is used when the logoappears next to the spine o a publication, orwhere production does not allow or a bleed (eglaser printers.

To maintain the e ectiveness o the logoproected zones have been created arround thelogo, shown below.

No other visual elements, such as type orphotographs, should appear within this area.

In each case the dotted box surrounding thelogotype orms the protected zone.

x

x

x

x

x


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1.6 Basic Elements Corporate color palette

A corporate color pallette o the logo is shownbelow. These colors may be used to highlighttext or create sold areas.

Whenver possible, all corporate colors shouldbe printed as specials. When this is not anoption, please ollow the guidelines below orprinting CMYK, designing or the web.


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1.7 Basic Elements Color background guidance

It is pre erred that the logo does not appear ona colored or black background. It is does haveto appear on a color that the logo can appearclearly and correctly.

This page shows the ull color logotype onvarious color backgrounds. The examplesshown below give guidance on choosing thecorrect verion o the logotype or di erentbackgrounds.


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1.8 Basic Elements Corporate typefaces

In order to maintain consistency in all Dien KimReal Estate identity, a set o type ace amilieshas been selected to complement and workwith the logotype.

Only the type ace amilies shown here maybe used, no other similar type ace may besubstituted.

Helvetica (45) Nue Lt Std lightHelvetica (55) Nue Lt Std romanHelvetica (65) Nue Lt Std mediumHelvetica (75) Nue Lt Std boldHelvetica (46) Nue Lt Std light italic

Helvetica (56) Nue Lt Std italic Helvetica (66) Nue Lt Std medium italic Helvetica (76) Nue Lt Std bold italic

Helvetica regularHelvetica oblique Helvetica bold

Helvetica bold oblique

Arial regularArial italic Arial boldArial bold italic

Helvetica Nue Lt StdHelvetica Nue Lt Std is the pre ered type aceamily or all printed publications.

HelveticaWhen Helvetica Nue Lt Std is not available itshould be replaced with Helvetica.

ArialWhen Helvetica Nue Lt Std or Helvetica is notavailable it should be replaced with Arial. Arial isthe type ace or screen-based applications (eg

Power Point slides and the web.)


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Torerum eos modi-tatemo essequa te-catiossi of ciuntiae

eossus, o

1.9 Basic Elements incorrect uses of Dien Kim Real Estate

The Dien Kim Real Estate logotype can onlyappear in the permitted versions specifed inthis section o the manual. Some examples oincorrect use are shown here.

1. Do not use the Dien Kim Real Esate withoutthe square block.

2. Do not use the color are not existed in themain color scheme.

3. Do not put any borders are close to thelogotype.

4. Do not use any onts that do not existed inthe main onts o the logo type.

5. Do no use background color that thelogotype cannot appear clearly and correctly.

6. Do not put any texts inside the sa e zone othe logo.

1 4

2 5

3 6

REAL ESTATE


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1.10 Basic Elements Master artwork

The master artwork version o the Dien KimReal Estate are shown below, with the specifcfle names shown below or each logotype.

The colored boxes surrouding the logotypes atthe bottom o the page are or display only, thelogotypes may appear on any suitable color.

DK-3colors.eps DK-bwcolor.eps DK-grayscale.eps DK-reversed.eps

All the master artwork is available on theIdentity CD.


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1.11 Basic Elements Positioning the City Logotype with other logotypes

In some circumstances the logotype will beused as an endorsement on other institutionssmaterials or appear along side other logotypeswhere more than one institution is involed withthe logotype.

logo

logo logo

logologo


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Dien Kimstationery

2.1 Namecard 15

2.2 Letted head 16

2.3 Slip 17

2.4 Envelope 18

2.5 Big Envelope 19

2.6 Folder 20


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2.1 Basic Elements Namecard

real e s t a te

Full Nameoccupation0907 070 245

[email protected]

Dien Kim Real Estate123 Street Name, Disctrict, Ward, HCMC08 3 123 4567 | 08 3 123 4567 [ F ]www.dienkim.com | [email protected]

Size: 90x50mm

Paper stock:

100gsm - Conquetor CX22 Diamond UltraSmooth

Stationery orders must be placed with Astron

90mm

15mm

6

20mm

15mm

10mm

20mm

15mm

50mm

50mm


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2.1 Basic Elements Letterhead

real e s t a t e

Dien Kim Real Estate123 Street Name, Disctrict, Ward, HCMC08 3 123 4567 | 08 3 123 4567 [ F ]

www.dienkim.com | [email protected]

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orci, in consequat elis hendrerit eget. Maecenas metus urna, ullamcorper a varius vel, tincidunt nec urna.Suspendisse rutrum dignissim eros, eget imperdiet odio acilisis eget. In commodo sollicitudin odio aporttitor.

Fusce mi orci, cursus eu suscipit sed, dignissim eget elis. Donec accumsan ligula ac ipsum posuere varius. Vestibulum porttitor lacus a neque laoreet blandit ringilla sapien pharetra. Morbi dictum massa id magnaultrices non ornare mauris euismod. Nulla quis pellentesque magna. Nullam lacinia, nulla nec acilisissemper, odio lectus porta leo, in congue tellus est vitae sem. Vivamus eget erat quis justo aliquet laoreet.Suspendisse venenatis ullamcorper placerat. Cum sociis natoque penatibus et magnis dis parturientmontes, nascetur ridiculus mus. Praesent at odio massa. Suspendisse molestie turpis eu augue consequattincidunt. Sed vehicula, risus sed aliquam vestibulum, justo velit lobortis tortor, vitae laoreet magna dolornon ipsum. Suspendisse ut turpis purus. Donec blandit, elis et eugiat scelerisque, risus lorem dignissimrisus, sed tempus mi magna id nibh. Pellentesque laoreet lectus placerat est elei end placerat. Nam sit ametest ac elit semper pretium sed at elit.

Proin consectetur, eros in vestibulum convallis, libero sem congue nulla, id bibendum lorem purus in nisl. Aenean ullamcorper, mi vel pulvinar semper, quam lorem porta risus, et auctor leo nulla eget urna. Nulladiam velit, pretium ornare posuere eget, aliquam quis purus. Praesent justo leo, hendrerit et viverra et,scelerisque vel urna. Aliquam erat volutpat. Nam ornare tincidunt sapien eget suscipit. Nulla acilisi. Phasel-lus malesuada molestie velit, sed ermentum tellus dapibus ringilla. Proin sodales dictum nulla, egethendrerit odio sodales ut. Suspendisse potenti. Donec at eros eu lectus varius malesuada scelerisque etlibero. Nam sit amet enim nisl, nec acilisis enim.

Duis non libero vitae urna iaculis adipiscing non vitae nibh. Quisque pharetra sapien at orci aliquet imper-

diet. Praesent interdum lorem quis libero molestie placerat. Cras bibendum dui non magna luctus sedlaoreet odio euismod. Morbi tellus mi, aliquet eget malesuada at, hendrerit eget metus. Ut semper elis acsem tincidunt lobortis. Sed urna ante, vestibulum non porttitor vel, condimentum vitae ligula. Maecenas vellibero quis urna venenatis vulputate consequat tempor ligula. Etiam vestibulum bibendum laoreet. Crasvenenatis, orci id iaculis adipiscing, leo enim auctor tellus, id dapibus eros dolor pharetra nulla. Nunc id anteet ante scelerisque commodo ut eget augue. Quisque porttitor velit luctus purus accumsan gravida. Sed sitamet sapien vitae lorem ringilla congue nec vel sapien. Sed pulvinar aliquam elit, ut vestibulum risus portaat. Vivamus vitae elit metus, in sagittis purus. Nullam metus dui, dignissim at tincidunt egestas, ringilla vitaepurus.

Integer a interdum purus. Proin eget risus vitae augue rutrum tristique eu vitae elis. Cras tellus nibh, tempuseget blandit id, ornare non neque. Etiam bibendum lorem at nisi semper rhoncus. Maecenas mattis, eratvitae scelerisque tempor, dui elis ultricies enim, nec congue nisl lorem eget ante. In tempor rhoncus odiovel molestie. Vivamus sed velit non nisl sodales auctor ac ut ligula. Donec dignissim dapibus dictum. Namtempor arcu mattis est semper rutrum. Suspendisse luctus erat sit amet nunc volutpat tincidunt sed vitaeaugue. Phasellus et sapien et lectus dignissim hendrerit. Ut id mauris id mi vehicula interdum. Sed eu enimligula, at suscipit turpis. Vestibulum hendrerit accumsan ligula, ac tincidunt lorem laoreet ut. Integer temporrhoncus lorem, vel ornare sem iaculis vel. Sed ut nibh lorem, at commodo nunc. Sed at ante in purus

Size: 210x297mm

Paper stock:



210mm

20mm

10mm

10 10

20mm

10mm

10mm

297mm


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2.3 Basic Elements Slip

r eal est a t e


Size: 200x100mm

Paper stock:



200mm

10

10

27

27100mm


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2.4 Basic Elements Envelope

real e s t a t e


To:

Size: 255x267.5mm

Paper stock:



10

10

65.5

20

20

24

80

10

255

267.5

10 20


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2.5 Basic Elements Big Envelope

real e s t a t e


To:

Size: 350x475mm

Paper stock:



350

475

10

10

115

130

20

20

23.5

10 20


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2.6 Basic Elements Folder

r ea l e st a t e

real e st a t e


Size: 480x420mm

Paper stock:



480mm

420mm

230mm 230mm

320mm


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promotionalitems

3.1 Applications 22

3.2 Printing Applications 23


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3.1 Basic Elements Applications


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3.1 Basic Elements Printing Applications


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