Ideas for today and tomorrowDigital Marketing

Digital Marketing Consultant

Optimization Systems is a ‘Digital Marketing Consultant’ based in Pune. We

started our work in the field of ‘Online Marketing’ from July 2013 & on 1st Aug

2014 we established our company's branch in Pune. Our team member are

Professionally Certified in Digital Marketing.

Services We Provides:

Search Engine Optimization

Social Media Optimization

Search Engine Marketing

Facebook Campaign

Pay Per Click

Web Solution

Introduction

1. What is Google ? & How it relates with SEO? ( Search Engine Optimization ).

2. Basic Concepts of SEO.

3. Main Objective of SEO.

4. How Exactly it works a business?

5. Analysis Report Conventional Method Marketing v/s Digital Marketing.

6. Features & Advantages of Digital Marketing over Conventional Marketing.

7. What is Google Ad-Words OR PPC ( Pay Per Click ).

8. Different types of Google Ads.

9. What is the difference between SEO & PPC.

10. Benefits of Pay-Per-Click.

11. What is Facebook?

12. What are the aspects of Facebook Campaign.

13. Main Objective of Facebook Campaign.

14. Benefits of Facebook Campaign

15. Thank you

Content

What is Google???

Google is one of the most popular ‘Web Search Engine’ through the world. It helps you to find other Website on web, based on ‘Keyword Searches’.

How its relates with SEO?

• Search Engine Optimization is technique to increase the visibility on ‘Web Search Engine’s , Natural or Organic.

• In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users

What Is Google? & How it relates with SEO (Search Engine Optimization).

Concept:

1. Keyword Selection.

2. Selection of Domain Name.

3. On Page Optimization.

4. Off Page Optimization.

5. Reporting.

Various Techniques.

1. White Hat.

2. Black Hat.

3. Grey Hat.

Basic Concepts of SEO

1. Increase the traffic on Website.

2. Generate leads through Website.

3. Drive Sales / Revenue.

4. Create your product/Service aware on Web.

5. Improve ROI.

6. Lower Cost Per Lead.

Main Objective of SEO

How Exactly it works For a business ?

Client Client’s PC / Laptop

Google or Any other Search

Engine

Types Keyword as per his

requirement's

Results As per keyword Searched

Client Selects Top 10 results out of millions

results

He request for a Quote OR

Call for the Quote(From top 10 Website

Search Result)

Top 10 Website as per Keyword searched gets a

Lead

All of them forward the

quotation to the Client

Client Finalized the best

Quotation

Lead Closed

( Lead converted to

Sales)

Analysis Report Conventional Method Marketing v/s Digital Marketing.

Social Media

SEO

SEM

Content

TV ADS

Direct Mail

Tele Marketing

Radio

Print

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Cost Per Marketing Channel

Low Cost

High Cost

Features & Advantages of Digital Marketing over Conventional Marketing.1. Level playing field

2. Reduced cost

3. Simple to measure

4. Real time results

5. Brand Development

6. Far greater exposure

7. Greater engagement

8. And Many More…

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network

What is Google Ad-Words OR PPC (Pay Per Click)?

1. Google Text Ads

2. Google Banner Ads

3. Google Flash Ads

Different types of Google Ads.

Search Engine optimization Pay Per Click

• You can get first page positions if your web site is optimized for search engines.

• You can get your ad on the first page by paying a higher cost per click (CPC).

• SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want.

• For a small span of period you can divert maximum tariff on to your website.

• SEO is a long term investment and gets great ROI

• PPC is a short term investment and gets ROI less than SEO

• Patience and technical knowledge is required to make a project successful

• We can expect quick results.

• Effects last for the life of the website content

Effects last only while you continue paying for keywords and ads

What is the difference between SEO & PPC?

1. Guaranteed Placement.

2. Complete Control Accountability and Maintainability.

3. Increase local visibility.

4. Real-time “tractability”.

5. Budget Flexibility.

6. National exposure.

7. You can monitor your ROI

8. You can pause & restart your ads any time you want.

Benefits of Pay-Per-Click

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as:

1. Marketplace - allows members to post, read and respond to classified ads.

2. Groups - allows members who have common interests to find each other and interact.

3. Events - allows members to publicize an event, invite guests and track who plans to attend.

4. Pages - allows members to create and promote a public page built around a specific topic.

5. Presence technology - allows members to see which contacts are online and chat

What is Facebook?

1. Page Post Engagement.

2. Page Likes.

3. Click to Website.

4. App Installation.

5. Event Responses.

6. Offer Claims.

7. Video Views.

What are the aspects of Facebook Campaign?

Over 15 million businesses, companies, and organizations have a Facebook page.

Objectives:

1. To make a Brand

2. Quickly Reaches to our targeted Customers.

Main Objective of Facebook Campaign.

1. Facebook is one of the most popular websites on the Internet.

2. Facebook offers targeted advertising.

3. You can increase customer loyalty through a Facebook fan page.

4. Offer special promotions through your Facebook fan page.

5. Facebook ads are more flexible than Google AdWords.

6. Ability to reach smartphone users.

7. You can increase customer loyalty through a Facebook fan page.

Benefits of Facebook Campaign