digital public relation
DESCRIPTION
Membahas mengapa, apa dan bagaimana melakukan Digital Public RelationTRANSCRIPT
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Digital Public RelationOleh: Urip Budiarto
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WHYDIGITAL
Public Relation
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WHY #1
Meningkatnya jumlah pengguna internet dan mobile web
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WHY #2: Perubahan Perilaku Konsumsi Media
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WHY #4
Lebih Fokus dalam Membidik Target Prospek
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Mahalnya Biaya Placement Media Konvensional
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WHY #5
Potensi Virality dan Word of Mouth yang lebih mudah
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#LoyalitasDonatur
Mampu hadirkan “rasa” eksperiensial
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WHAT DIGITAL
Public RelationIS ALL ABOUT
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Digital PR Environment
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Integrated Digital PR
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Many to Many Principle in Digital PR Communication
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Hidden Cost on Digital PR
Strategy Team Sites Development
Monitoring Tools Advertising Influencer
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HOW TO OPTIMIZEDIGITAL
Public Relation
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Website Optimization
Desain Sesuai User
Behaviour
Kaya Konten Sesuai User
Interest
Memiliki Versi Mobile
Link ke Social Media
Skenario Landing page
Anchor Semua Aset
Lembaga
Menarik Database
Visitor
Sinkronisasi Direct Email
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Search Engine Optimization
Definisikan Targeted Keyword
Definisikan Related
Keyword
Terapkan teknik SEO
Bersihkan hasil pencarian dari “pengganggu”
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Social Media Optimization
Facebook Optimization
(Fan Page)
Twitter Optimization
You Tube Optimization
Blog & Forum Optimization
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Link Building Optimization
Jejaring Dompet Dhuafa
Blog di Top Media Online
Kontes Blog Rutin
“Sedekah backlink”
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Offline Optimization
Mass Media PR Tools
Event Off air
Direct PR Tools
Mobile PR Tools
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Ads Optimization
Banner Ads(Media Berita
Besar)
Paid Search Google
Facebook Ads(Targeting)
Twitter Buzzer
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Website
Social Media
Link Building
OfflineAds
Search Engine
KompasianaBlog DetikPortal BeritaBlog Niche Konten
Facebook - TwitterYouTube - Linked inGoogle+ - Instagram
SlideshareGroups - Forums
Konsep Utama
SeminarExpoKonferensiWorkshopMedia GatheringSite VisitAwarding
Google PPCFacebook AdsTwitter BuzzerDisplay BannerOnline Contest
SEO
User & Mobile friendlyKonten menarik
Rutin dan KonsistenNilai Tambah
Grab Database Visitor