2014.12.11

DIGITAL TRANSFORMATION

CAO

Dentsu Razorfish. All rights reserved. 2 2

CAO

(CAO)

1995Web20ScientSapientUsabilityInformation ArchitectureITWebCrewAmwayCMS2011Adobe2014CAO20082014Web

Web

Web Analytics & Optimization Digital Marketing Content Marketing / SEO User Experience Information Architecture

7 Web PDCA

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DIGITAL TRANSFORMATION

p.3

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Airbnb Uber Getaround Waze Automatic Netatmo GPS Ski Tracks / MapMyHike Venmo Netix

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Airbnb

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Uber

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Getaround

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Carfax

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Waze

2013Google

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Automatic

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Automatic

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Netatmo

Co2

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Fitbit

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GPSSki Tracks

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Venmo

Social 3%

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Netix

B iTunes

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Great Clips

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REI

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(IoT) IT

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TRANSFORMATION

Digital Omni-Channel Data Intelligence Experience Engagement Personaliza9on Authen9city

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1. Descriptive 2. Diagnostic 3. Predictive 4. Prescriptive

Descriptive Diagnostic Predictive Prescriptive