BUSINESS SEGMENTS

1. STUDIO ENTERTAINMENT

2. PARKS AND RESORTS

3. CONSUMER PRODUCTS

4. MEDIA NETWORKS

5. INTERACTIVE

KEY REASONS FOR SUCCESS

QUESTIONS

1. What does Disney do best to connect with its core consumers?

Assertively friendly

Garbage free environment

Moment of Magic

Blogs, websites, e-mail

New venture

2. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?

Benefits Risks • Increase in

popularity

• Reach remote

communities

• Changing

global market

Campaign

Slogan

Disney

Statistics

SUMMARY

Disclaimer Created by Swaathi Shri TT, PSG College

of Technology during a marketing

internship by Prof. Sameer Mathur, IIM

Lucknow