disruptive technology session_dressipi
DESCRIPTION
TRANSCRIPT
Personalised Style Advice for Everyone Style By Numbers and the Science of Sexy
“Eradicate the frustrating cycle of click, buy, try and return. It’s the new personal shopper
in your life"
“You’re in good hands. Perfect for the time-starved or anyone whose
confidence is lagging"
“"The machines may or may not take over the world, but they will ensure we're impeccably
dressed"
2
THE CONSUMER’S PROBLEM
Too much choice
what suits my body shape?
Low confidence
Outfit advice
Not enough time
Confused by sizing
Anonymous customers Unannotated garments
High return rates Lower conversion
No personalisation
+ =
9
THE SOLUTION
10
Customer Proposition - Inspiration, Confidence & Trust
Truly customer-centric and personal
Offers individual style advice to every woman:
• How to dress to their shape
• Discovery of new styles they will love
• How to best wear the trends
• Completing their look
• Their best size to buy
Empowers shoppers: Creates the know how and confidence to find their way in a ‘busy’ fashion world Removes the ‘gamble’ of online shopping
11
Beauty & The Geeks
Fashion Domain Expertise
Styling Rules
Seasonal Trends
Emotional Components
Understand Nuances of Female Mind
Technical Expertise and Wizardry
Turn Stylists’ Minds into Algorithms
Data Experts
Allow Solution to Scale
Mathematicians, Physicists & Statisticians
12
Personal Style Advice & Recommendations on dressipi.com
13
Retailer Personal Shopper
Online Promotion
Fashion Fingerprint, Recommendations, Size Finder
14
The Competitive Difference
• Unique expert and technology approach
• Real personal recommendations (“fit & flatter”)
• Increases engagement, conversation, returns, basket value and loyalty
15
The Transformation
We take (anonymous) customers and browsers
We get to know these users really well
And transform those users into confident stylish shoppers
My Brands •Mango •Oasis •River Island •Azzaro •DKNY •Fendi •J Brand
My Occupation Child minder, studying to be a nurse
My Style Child minder, studying to be a nurse
My Colours
Results so far…
• Over 250,000 profiles
• Average return rate of items purchased: 10%
• Purchasers as % of active monthly visitors: 5%
• Outfit Builder recommendation purchases: 50%
• Email open rates: 45%
• Basket value across all brands: £109
17
HOW IT WORKS
The Dressipi ‘Matching’ Technology
…Neckline
…Sleeve Style\ …Sleeve Length
…Style
…Fit
…Fabric
…Texture
…Length
…Pattern
…Colour
50-60 Data Points per Garment
The Dressipi Fashion Fingerprint “5 minute DNA”
Style Guide
Daily Recommendations
Weekly & Themed Emails
Lists
Themes & Features
Outfit Builder – Launching April 2013 – 3 Fold Increase in Revenue
WORK
WEEKEND
Outfit Results – 1 Jacket 2 Ways (Weekend to Wedding)
40-50 year customer
WEEKEND
WEDDING
Outfit Results – Same Trousers for an Evening Look - 2 different Shapes
Both customers in their 20s
SLIM
PLUS
Outfit Results – Recreating Victoria Beckham’s Look Specifically for You
Different Aged Customers
In her 20s
In her 40s
Capsule Wardrobe – Launching Q2 2013
30
Coming Soon All Consumer Connection Points (Q3/Q4 2013)
In Store
• Style Advice on the go • Connected to consumers 24/7
• In store experience augmented • Near field marketing • Increased conversion & basket size • Customer ‘care’
• Integration with any POS technology • Create on demand styling service in store • Exclusive offering
THANK YOU