Download - AR apps & the web. By ARworks
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Aplicatiile cu AR. Si internetul.
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AR
O oportunitate pentru branduri de a imbogati experienta consumatorilor.
O tehnologie care transforma diverse suprafete, tiparite (materialele
promotionale clasice, ambalajul) si/sau digitale (ecranul TV, display-ul
laptop-ului, etc) in suprafete interactive fara eforturi suplimentare (creative,
de productie, etc).
O “poarta de acces” spre o larga varietate de continut digital, virtual,
interactiv care il implica pe consumator intr-o relatie directa cu brandul.
Un nou canal pentru consumer engagement.
O punte de legatura intre online si offline.
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Marker recognition AR
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GPS AR
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Panoramic AR
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AR. Intre offline si online
AR content (info-utilitare GPS, video, animatii, etc)
AR mobile app
AR content (take-aways: fotografii, mesaje, experiente)
Offline: acasa, la scoala, la serviciu, la magazin, pe stadion, la supermarket, etc.
Online: Google Maps, video feed, programare, etc.
Online: social media, blogosfera, PR/news, etc.
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Ce face AR?
AR creste impactul comunicarii asupra consumatorului tau!
AR produce efecte mai puternice decat media conventionala (TV, radio, print) si asigura experienta interactiva specifica noii lumi digitale.
In AR, elemente ale mediului offline (printul, spotul) pot deveni purtatoare de continut digital si de experienta interactiva.
AR viralizeaza experienta consumatorului cu brandul tau!
Consumatorul “se lauda” cu experienta sa, o impartaseste prietenilor (online, in social media, sub forma de text, link, fotografie, etc.)
AR creste captivitatea consumatorului in universul de brand si multiplica touch-point-urile (TV, print, mobile, online).
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SPAR FOTO Exemplul 1
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SPAR FOTO
Suport: mobile AR app + FB tab
Mecanism: fotografiaza-te cu Garfield, share-uieste fotografia pe Facebook si castiga premii!
Fotografia realizata cu aplicatia este share-uita intr-un tab din pagina FB a clientului SPAR
Consumatorii acceseaza tab-ul, se tag-uiesc in fotografie si o share-uiesc in FB
In tab – mecanism de voting cu Like-uri
Cele mai multe like-uri premii
Completare a campaniei de imagine a SPAR cu Garfield in rolul principal (http://www.szafarimania.hu/).
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SPAR FOTO AR app
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SPAR FOTO AR app
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SPAR FOTO AR app
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SPAR FOTO AR app
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SPAR FOTO FB tab
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SPAR FOTO FB tab
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SPAR FOTO FB tab
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SPAR FOTO FB tab
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SPAR FOTO FB tab
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SPAR FOTO Promovare
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SPAR FOTO Promovare
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SPAR FOTO Promovare
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SPAR FOTO Promovare
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SPAR FOTO Rezultate
Distributie flyere
Magazine SPAR si INTERSPAR - ~350
App Downloads:
iOs – 4000
Android – 3000
FB tab
Fotografii upload-ate – 2500
Premii – 3
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DISCOVERY SHARK WEEK 2012
Exemplul 2
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Discovery SharkWeek 2012
Suport: mobile AR app + online app (FB)
Mecanism online app: adopta un rechin, creste-l si hraneste-l cu prieteni de pe FB si castiga premii!
Mecanism AR app: descopera rechinul pe markerul grafic, fa-l sa “muste” din prieteni/colegi, fotografiaza-l si share-uieste fotografia pe FB !
Comunicare: FB, online (display ad, owned & paid media), TV (owned media), OOH, print
Completare a campaniei de tactice Discovery Shark Week 22-28 August 2012.
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Discovery SharkWeek 2012
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Discovery SharkWeek 2012
Facebook.com/ DiscoveryRomania
http://sharkweek.discovery.ro/
Shark Week Online app
Shark Week
AR mobile app
Discovery Channel
(TV station)
Communication campaign:
print, OOH, online
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
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Discovery Shark Week 2012 FB
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Discovery SharkWeek 2012 Online App
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Discovery SharkWeek 2012 Online App
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Discovery SharkWeek 2012 Online App
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Discovery SharkWeek 2012 Online App
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Discovery SharkWeek 2012 - AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
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Discovery SharkWeek 2012 – AR app
Rezultate:
~13.000 downloads
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HAHAHA REALITY SMILEY, DEAD MAN WALKING
Exemplul 3
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Hahaha Reality
Suport: mobile AR app + videoclip
Mecanism: urmareste primul video-clip augmentat si adu-l pe Smiley sa danseze in camera/biroul/clasa ta!
Completare a campaniei de lansare a videoclipului Dead Man Walking.
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Discovery SharkWeek 2012
Videoclip (TV, online – FB, youtube)
HaHaHa Reality
AR mobile app
FB / website
Communication campaign:
Facebook, online PR (news, blogs, etc. ),
TV appearances, launch event
(cinema, VIP/KOL, media)
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
Facebook (user)
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HaHaHa Reality – music video
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HaHaHa Reality – music video
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HaHaHa Reality – music video
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HaHaHa Reality – music video
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
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HaHaHa Reality – AR app
Rezultate
30.000 downloads (1st month) ~40.000 (1 year)
~5.200.000 views (Youtube)
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WHAT’S IN IT FOR ME?
Deci, ce face AR?
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What’s in it for me?
AR imbogateste experienta de brand / cu brand-ul (produse si eroi animati, de ex.).
AR il captiveaza pe consumator in universul / lumea brand-ului.
AR adauga continut multimedia materialelor publicitare conventionale (print-ad, OOH, TV comm).
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What’s in it for me?
AR transforma povesti incredibile in realitate .
AR pune amprenta inovativitatii pe comunicarea brandului.
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BRANDUL TAU. IN AR
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Ghostfinder
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3D SMS
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Photostar
Hi, I am Madonna!
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www.arworks.ro
"The best way to predict the future is to invent it."
Alan Kay