CSR Initiatives

• Donations

• Taxes

• UK First International Center for CSR (University of Nottingham)

• Education in Africa

• Approach with stakeholder

• Audited Social Report

• CSR Committee

• Stakeholder engagement

• 140 Million Trees

• Strategic CSR

• R&D to create less harm products

• Sustainable Supply Chain

• 45% CO2 Reduction

• Leader of the Down Jones Sustainability Index

2010 - 20152005 - 20102000 - 2005Before 2000

Defensive Compliance Managerial Strategical

Which Company Is It?

Tobacco

British American Tobacco Company

200 Countries

£30 Billion

100,000 Farmers

57,000 Employees5.700 Billion Cigarettes

Defensive Compliance Managerial Strategical

Latent

Emerging

Consolidating

Institutionalized

Why they need CSR

Society has become more mature

Public Smoking Bans

Smoking Ads are Banned

Anti-smoking campaigns on TV

1st Surgeons Report

Why this Evolution?

Why they need CSR

The 5 CSR Drivers Boosted this Evolution

Affluence

Sustainability

Globalization

Media

Brand

Recognized 200 countries

Anti-smoking campaigns

Cigarettes Vs. E-cigarettes

Corrodes the soil

Harmful Product affects Brand Image

Why they need CSR

They Have All the Arguments

Ethical

Moral

Rational

Economical

Need to create a good social impact

Achieve social validation

Long-Term Viability

Reduce operations/financial restrictions

Strategy Formulation

Stakeholders

CSR Strategy

CSR Initiatives

Harm Reduction Sustainable AgricultureCorporate Behavior

• Less toxic products• New Product Regulation

• Scientific Research

• Supporting Farmers

• Environmental impacts of tobacco

crops• Support U.N. Principles on Business

and Human Rights

• Marketing Practices• Youth Smoking Prevention

• Tobacco Trafficking

• Health and Safety

Strategy Mission

• Inform Consumers• Commitment to

society

Vision• Satisfying consumer

needs• Tobacco and

beyond

CSR Filter

Tactics

• Donations• Grants

• Responsible

Company Strategy

GrowthWinning

Organization Sustainability

• Natural Resources• Infrastructure & Resources• Reduce CO2 Emissions• Skills, Knowledge and Labour

• £65 million Investment

• Develop Brands• Meet Customer needs

• Recognition

• E - cigarettes• Low Toxicant Smokeless

tobacco• Nicotine Products

• Sustainable Leaders Awards 2014

• Great Place to Work Award

CSR is embedded in their own Strategy

They are in the Strategical Stage

Harm Reduction Sustainable AgricultureCorporate Behavior

But

Is It GreenWash?

The Facts Are

“$500 Billion lost”

“100.000 New Addicted”

5.3 Million Ha Lost - that could feed up to 20 million people

50 Million Tons wasted in Packaging

It Gives Addiction

1.3 Billion smokers

Die 14 Years Earlier

6 Million Deaths per Year - 10% Are Non-smokers

8 Million Deaths in Developing Countries by 2030

1 Death Every 6 Seconds

200 per Presentation

“It is an inherent contradiction - as industry’s core functions are in conflict with the goals of public health policies with respect to tobacco control.”

the WHO”

So should we stop doing it?

Will people stop smoking?

Won’t another company jump-in?

Will another company practice CSR?

What will happen to the farmers and retailers?

Haven’t we seen this before?

Let’s be Civil

This is the Challenge

What about the developing countries?

The focus has been on Prohibition - It needs to shift

Smoking to oppose regimesNo respect for the ones around you

Need for Education - Need for Responsibility

Drink Responsibly

It’s time we start to teach

Smoke Responsibly

CSR Perspective

Enforce this promises

Make the world a better place

Key Takeaways

Academics criticize BAT - To halt their operations

It’s more complicated - Integrated Network

Convenience shops have 30% of their profit coming from this product Nowadays this is of extreme relevance

Negative branding is not enoughCriticize is not enough

Cessation won’t make a positive difference - It will only create havoc

Winograd, D. (n.d.). 12 Things The Tobacco Industry Doesn't Want You To Know http://www.huffingtonpost.com/2013/07/01/tobacco-industry-e-cigarettes_n_3453821.html

Tobacco Control Tactics. http://tctactics.org/index.php/Main_PageTobacco use by Indian adolescents http://www.tobaccoinduceddiseases.com/content/1/2/111

Werther, W., & Chandler, D. (2006). Strategic corporate social responsibility: Stakeholders in a global environment. Thousand Oaks: SAGE Publications.

Delivering today. Investing in tomorrow, Annual Report 2013 – British American Toabacco Company,http://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3B/$FILE/medMD9HEGPT.pdf?openelement

British American Tobacco Company Sustainability Summary 2014 Valued Shared. (n.d.). Retrieved from,http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO9UYJL4?opendocument

What Is the Average Gross Revenue of a Convenience Store? (n.d.). Retrieved April 28, 2015, from http://smallbusiness.chron.com/average-gross-revenue-convenience-store-35712.html

Corporate social responsibility and the tobacco industry: Hope or hype? (n.d.). Retrieved April 28, 2015, from http://tobaccocontrol.bmj.com/content/13/4/447.full

The truth about the tobacco industry …in its own words. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/media/en/TobaccoExplained.pdf

References

References

The evolution of anti-smoking campaigns - CNN Video. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/videos/health/2015/04/02/anti-smoking-campaigns-history-orig.cnn

ASH. Action on smoking and health. (n.d.). Retrieved April 28, 2015, from http://www.ash.org.uk/files/documents/ASH_741.pdfTobacco industry vs. anti-smoking ads. (n.d.). Retrieved April 28, 2015, from http://news.temple.edu/news/tobacco-industry-vs-anti-smoking-adsGroup accuses British American Tobacco of misleading police on tobacco law - Premium Times Nigeria. (2014, August 18). Retrieved April 28, 2015, from http://www.premiumtimesng.com/news/166912-group-accuses-british-american-tobacco-of-misleading-police-on-tobacco-law.htmlPromotion of smoking cessation in developing countries: A framework for urgent public health interventions. (n.d.). Retrieved April 28, 2015,

from http://thorax.bmj.com/content/59/7/623.fullCorporate social responsibility and the tobacco industry: Hope or hype. (n.d.). Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/

PMC1747956/pdf/v013p00447.pdfLargest-ever tobacco study finds 'urgent need' for policy change - CNN.com. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/

2012/08/16/health/world-smoking-study/Tobacco and the developing world. (n.d.). Retrieved April 28, 2015, from http://bmb.oxfordjournals.org/content/52/1/206.full.pdf

A brief history of the War on Smokers. (n.d.). Retrieved April 28, 2015, from http://www.nycclash.com/ArticlesFolder/Brief_History.htmUS: Child Workers in Danger on Tobacco Farms. (n.d.). Retrieved April 28, 2015, from http://www.hrw.org/news/2014/05/14/us-child-workers-

danger-tobacco-farmsFooks, G., & Gilmore, A. (n.d.). Corporate Philanthropy, Political Influence, and Health Policy. Retrieved April 28, 2015, from http://

www.ncbi.nlm.nih.gov/pmc/articles/PMC3842338/CSR Strategy. (n.d.). Retrieved April 28, 2015, from http://www.tobaccotactics.org/index.php/CSR_Strategy

References

Global Smoking. (2011, February 8). Retrieved April 28, 2015, from http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/globalsmoking.html

Is smoking tobacco really addictive? (n.d.). Retrieved April 28, 2015, from http://www.cancer.org/cancer/cancercauses/tobaccocancer/questionsaboutsmokingtobaccoandhealth/questions-about-smoking-tobacco-and-health-is-tobacco-addictive

THE MILLENNIUM DEVELOPMENT GOALS AND TOBACCO CONTROL. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/publications/mdg_final_for_web.pdf

TOLL OF TOBACCO AROUND THE WORLD. (n.d.). Retrieved April 28, 2015, from http://www.tobaccofreekids.org/research/factsheets/pdf/0366.pdf

Curbing the Epidemic: Governments and the Economics of Tobacco Control. (n.d.). Retrieved April 28, 2015, from http://documents.worldbank.org/curated/en/1999/05/437174/curbing-epidemic-governments-economics-tobacco-control

WHO REPORT on the global TOBACCO epidemic, 2008. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf