Download - Career Day Saatchi LA Presentation
IT’S READY, ARE YOU?
Presented by the Talent Department
WHAT WE’LL COVER TO HELP GET YOU READY!
¢ Create the ultimate resume ¢ Networking it ¢ Finding the right job (job searching) ¢ How to get the right job (interviewing) ¢ The excitement of an offer ¢ Don’t just take our word for it…Video
presentation
GET YOUR RESUME READY
¢ Who are you? ¢ Proofread, Proofread, Proofread! ¢ One page is standard ¢ Make it memorable ¢ Send in PDF format
TALK…TALK…TALK
¢ To everyone you meet, ask them to introduce you to others
¢ Have at least 3 good questions prepared ¢ Find out what there is to do in the world –
what interests you most in advertising ¢ Start now! Don’t wait until you graduate!
SCHMOOZE
¢ Network…Network…Network � Alumni and Professors � Friends of parents, friends of
friends � Mentors, co-interns � Ad Club Events � Social Networking Sites
(LinkedIn, Facebook, etc).
4 MISCONCEPTIONS ABOUT SOCIAL NETWORKING
¢ Having a profile of any kind and connecting will lots of people will get me a job
¢ Just listing job title and company is enough ¢ When a connection is made/accepted, that means
they want to hire me or find me a job ¢ The more updates/posts I make, the better
� Quality OVER Quantity
THE WORLD IS YOUR OYSTER
� Research companies you want to work for � Are there certain industries that you are
passionate about? Automotive, Consumer Goods, Fashion?
� Look at your Lovemarks and figure out whose doing the advertising
� Start with your neighborhood – you live in LA!
Lovemarks In The Age Of NOW
• A lovemark is a product, service or entity that inspires LOYALTY beyond Reason
• Participation, sharing is the new emotional genre.
• Lovemarks leads us to experiences not just ads.
• Involvement is the new ROI to measure.
• Ideas and creativity run on all screens…onscreen, online, in-store.
• Our business is creating lovemarks for clients through the ideas we generate
SEARCH THE JOB SITES
� Indeed � SimplyHired � Krop � Monster � Hot Jobs � Career builder � Ad Week � Ad Age � NewsToday
� LinkedIn � CraigsList � Talent Zoo � Imediaconnection � Media Post � Media Bistro � Creative Hotlist � Company websites
….AND GET THE DIRT!
� Gossip ¢ http://www.mediabistro.com/agencyspy/
� Search Blogs ¢ Technorati.com ¢ Icerocket.com
� Office space ¢ www.AintNoDisco.com
� YouTube ¢ Check out executive interviews, work, etc.
GET READY TO BE CONTACTED ¢ Keep a list of companies you’ve sent resumes to, and
what jobs you’ve applied to ¢ Keep track of who you have contacted, when and about
what ¢ ATS systems ¢ How do you answer the phone? ¢ What does your voice mail say about you? ¢ Make sure that anything online (aka MySpace,
Facebook) is clean and presentable.
WAYS TO PREPARE ¢ Interview Resource – “What color is your
parachute?” by Richard N. Boles ¢ Mock Interviews:
� How did you choose your school? Would you make the same choice today?
� Tell me about the courses you selected and why?
� Which courses did you find most interesting? Challenging?
� Why did you choose to apply at our agency?
� Tell me about your career objectives? � What are you looking for in a job? If you
could write your ideal job description what would it be?
THE INTERVIEW – TO BE……… � Be on time, even early! � Be appropriately dressed
� Be as knowledgeable about the company as you can
� Be prepared share your story to the interviewer
� Be able to ask good questions
� End the interview with a gracious note and make sure to follow-up afterwards with a brief thank you.
OR NOT TO BE…….
� Do not interrupt or use inappropriate language
� Do not seem disinterested in the position � Do not be a passive candidate � Do not come unprepared to speak about
yourself, your experience and all you have to offer.
FOLLOW UP � Persistent but not annoying � Let it go if it’s not happening � Don’t get discouraged, it’ll happen!
REFERENCE CHECKS
¢ Inform your references that they might be contacted
¢ Don’t put anyone down that you’re not 100% sure about
¢ Use intern supervisors or professors
THE JOB OFFER
� Don’t say “YES!” instantly – unless it feels right
� Benefits � Don’t accept it unless it feels right � Be realistic… � Get the offer in writing � Get counsel
YOUR FIRST DAY
� Be enthusiastic � Be a sponge- Ask questions!! Be
prepared to pay your dues � Be proactive