Download - Dan ariely
![Page 1: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/1.jpg)
REVIEW OF PREDICTABLY IRRATIONAL
By Dan Ariely
![Page 2: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/2.jpg)
INTRODUCTION
• Another sign that times are changing is “Predictably Irrational,” a book that both exemplifies and explains this shift in the cultural winds.
• Dan Ariely, an economist and author, tells us that “life with fewer market norms and more social norms would be more satisfying, creative, fulfilling and fun.”
![Page 3: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/3.jpg)
REVIEW
• A central theme in the book is pricing and perceptions around pricing.
• It has several cases around price comparisons, the difference between perceived values of objects being sold and bought, and reward/incentive scenarios
• even when given all of the tools we objectively know help us make better decisions, we still make choices that are irrational or even contrary to our best interests.
![Page 4: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/4.jpg)
• Ariely also draws similarities with how we behave in non-monetary situations, such as politics, sports, and even life choices.
![Page 5: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/5.jpg)
• From a Product Management perspective, this should serve as a reminder to all of us that our customers look to us to help reduce the complexity in their lives, not add to it.
• When evaluating a feature or bug fix, ask yourself if the path you are choosing makes it easier for you or for your customer.
![Page 6: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/6.jpg)
CONCLUSION
• This book clearly raises some interesting issues around pricing, perceptions, and consumer behavior that Product Managers should look at to see if they might have any value for their products.
![Page 7: Dan ariely](https://reader036.vdocuments.pub/reader036/viewer/2022082905/5870ef261a28abcf288b7b01/html5/thumbnails/7.jpg)
Thank You