DIGITAL MARKETING weekly2 maret 2020
DIGITAL MARKETING TEAM INSIGHT
March 2019 – august 2020
Sept 2020 – Feb 2020
March 2019 – Feb 2020
Sakuramar – apr 2019
Libur semesterAwal Jun 2019
Libur LebaranAwal Jul 2019
1st audit+ optimize webMid Sept 2019
High seasonDes2019 – jan 2020
TODAY2nd audit
Def. Pre-optimized Post-optimized
Organic traffic 27% 62%
Ads traffic 50% 28%
Organic conv 55%** 52%
Ads conv 20%** 32%
Def. Pre-optimized Post-optimized
Average monthly unique traffic
-/+ 15.000 45.000 – 50.000
Conv. rate --- 1 %
Bounce rate 67% 53%
duration 02.04 01.14
Traffic and conversion
organic traffic27%
ads traffic50%
others23%
TRAFFIC PRE OPTIMIZED
organic traffic ads traffic others
organic traffic62%
ads traffic28%
other10%
TRAFFIC POST-OPTIMIZED
organic traffic ads traffic other
organic conv55%
ads conv20%
other conv25%
CONV PRE-OPTIMIZED***
organic conv ads conv other conv
organic conv52%
ads conv32%
other conv16%
CONV PRE-OPTIMIZED***
organic conv ads conv other conv
optimasi
Airport Airport
PRIORITY A
Organic
SEO
4 liquid’s campaign
Milking existing customer database
PRIORITY B
Display Network
SEM
Social Ads
Email ads
>
Priority
Why organic and seo traffic :1. Long term2. Stable3. More conversion rate4. Tend to be more difficult to beat5. Quality traffic
Competition
Next ?• More investment in organic• Obviously, Digital Budget allocation will be more weighted to organic investment.
About 50% digital budget will be allocated to organic.• 4 Liquid’s campaign
Thank you
Thank you
Thank you
Thank you