IDENTIFY OPPORTUNITIES TO ENGAGE WITH EXISTING DIALOGUE

IDENTIFY OPPORTUNITIES TO ENGAGE AUDIENCE

IDENTIFY OPPORTUNITIES TO LEVERAGE & ENHANCE EXISTING ASSETS

IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT

IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS

IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT

IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS

IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT

CONTENTDEVELOPMENT

CONTENTEDITING

COPYWRITING/ARCHITECTURE

IDEATE &SCRIPT

SCRIPT &EDIT

RESEARCH &COPYWRITING

PURCHASE ORCREATE IMAGES

COPYWRITING

INFORMATIONARCHITECTURE

PART-TIMEAMBASSADOR

PART-TIMEAMBASSADOR

TRAINING

SITE & INFORMATIONARCHITECTURE

SITE & INFORMATIONARCHITECTURE

SITE & INFORMATIONARCHITECTURE

MONITORFEEDBACK -

TRACK &ADJUST

MONITORFEEDBACK -

TRACK &ADJUST

MONITORFEEDBACK -

TRACK &ADJUST

MONITORFEEDBACK -

TRACK &ADJUST

MONITORFEEDBACK -

TRACK &ADJUST

VIDEO

DOCUMENTS

IMAGES

CONVERSATION

NICHE

OPP. #1 - NEW VIDEO NEEDED

OPP. #2 - MODIFY EXISTING VIDEO

OPP. #3 - POOR TAGGING & KEYWORD USAGE

OPP. #1 - NEW DOCUMENT NEEDED

OPP. #2 - MODIFY EXISTING DOCUMENT

OPP. #3 - POOR VISIBILITY OR STRUCTURE OF LIBRARY

OPP. #1 - NEW IMAGE NEEDED

OPP. #2 - MISSING OR IMPROPER TAGS & ALT TEXT

OPP. #3 - POOR LIBRARY STRUCTURE

OPP. #1 - ENGAGE ON A SPECIFIC MESSAGE BOARD

OPP. #2 - RESPOND DIRECTLY TO A THOUGHT LEADER

OPP. #3 - AMBASSADORS NEEDED

OPP. #1 - RECIPES NOT VISIBLE IN SEARCH

OPP. #2 - INFORMATION NOT APPEARING IN LOCAL SEARCH

OPP. #3 - NEWS NOT APPEAR-ING IN SEARCH NEWS RESULTS

SOCIALIZE WITHSEED PLAN

SOCIALIZE WITHSEED PLAN

SOCIALIZE WITHSEED PLAN

SOCIALIZE WITHSEED PLAN

SOCIALIZE WITHSEED PLAN

• Photobucket• Flickr• Instagram• Etc

• Scribd Library• Slideshare Library• Embed to .com site• Embed to Facebook• Etc

• Youtube• Embed• Reddit• mag.ma• Partnerships• Syndication• Etc

• Blogs• Facebook• Twitter• Forums• Message Boards• Etc

• Recipe Databases• News Sites• Yelp• Google Maps• Sharability• Etc

SOCIALCONTENT

OPTIMIZATION(SCO)

IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS

IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT

SEARCH &SOCIAL AUDIT

EXISTINGASSETS

SEARCH &SOCIAL AUDIT

INSIGHTS

SEARCH &SOCIAL AUDIT

EXISTINGASSETS

SEARCH &SOCIAL AUDIT

EXISTINGASSETS

SEARCH &SOCIAL AUDIT

EXISTINGASSETS

AUDIT ASSESS PLAN EXECUTE SOCIALIZE MONITORC.O.PContent Optimization Plan

CONTENT CATEGORY

• Quicktime Files• Windows Media Files• Flash Videos• Youtube Videos• Vimeo Videos• Facebook Videos• Twitter Videos

• PDFs• Word Docs• PowerPoint Docs• Press Releases

• All static image assets

• Blogs• Forums• Message Boards

• Recipes• News• Geo/Local

Digital