edelman digital sco process
DESCRIPTION
SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined.TRANSCRIPT
IDENTIFY OPPORTUNITIES TO ENGAGE WITH EXISTING DIALOGUE
IDENTIFY OPPORTUNITIES TO ENGAGE AUDIENCE
IDENTIFY OPPORTUNITIES TO LEVERAGE & ENHANCE EXISTING ASSETS
IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT
IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS
IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT
IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS
IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT
CONTENTDEVELOPMENT
CONTENTEDITING
COPYWRITING/ARCHITECTURE
IDEATE &SCRIPT
SCRIPT &EDIT
RESEARCH ©WRITING
PURCHASE ORCREATE IMAGES
COPYWRITING
INFORMATIONARCHITECTURE
PART-TIMEAMBASSADOR
PART-TIMEAMBASSADOR
TRAINING
SITE & INFORMATIONARCHITECTURE
SITE & INFORMATIONARCHITECTURE
SITE & INFORMATIONARCHITECTURE
MONITORFEEDBACK -
TRACK &ADJUST
MONITORFEEDBACK -
TRACK &ADJUST
MONITORFEEDBACK -
TRACK &ADJUST
MONITORFEEDBACK -
TRACK &ADJUST
MONITORFEEDBACK -
TRACK &ADJUST
VIDEO
DOCUMENTS
IMAGES
CONVERSATION
NICHE
OPP. #1 - NEW VIDEO NEEDED
OPP. #2 - MODIFY EXISTING VIDEO
OPP. #3 - POOR TAGGING & KEYWORD USAGE
OPP. #1 - NEW DOCUMENT NEEDED
OPP. #2 - MODIFY EXISTING DOCUMENT
OPP. #3 - POOR VISIBILITY OR STRUCTURE OF LIBRARY
OPP. #1 - NEW IMAGE NEEDED
OPP. #2 - MISSING OR IMPROPER TAGS & ALT TEXT
OPP. #3 - POOR LIBRARY STRUCTURE
OPP. #1 - ENGAGE ON A SPECIFIC MESSAGE BOARD
OPP. #2 - RESPOND DIRECTLY TO A THOUGHT LEADER
OPP. #3 - AMBASSADORS NEEDED
OPP. #1 - RECIPES NOT VISIBLE IN SEARCH
OPP. #2 - INFORMATION NOT APPEARING IN LOCAL SEARCH
OPP. #3 - NEWS NOT APPEAR-ING IN SEARCH NEWS RESULTS
SOCIALIZE WITHSEED PLAN
SOCIALIZE WITHSEED PLAN
SOCIALIZE WITHSEED PLAN
SOCIALIZE WITHSEED PLAN
SOCIALIZE WITHSEED PLAN
• Photobucket• Flickr• Instagram• Etc
• Scribd Library• Slideshare Library• Embed to .com site• Embed to Facebook• Etc
• Youtube• Embed• Reddit• mag.ma• Partnerships• Syndication• Etc
• Blogs• Facebook• Twitter• Forums• Message Boards• Etc
• Recipe Databases• News Sites• Yelp• Google Maps• Sharability• Etc
SOCIALCONTENT
OPTIMIZATION(SCO)
IDENTIFY OPPORTUNITIES TO ENHANCE EXISTING ASSETS
IDENTIFY OPPORTUNITIES TO CREATE REQUESTED CONTENT
SEARCH &SOCIAL AUDIT
EXISTINGASSETS
SEARCH &SOCIAL AUDIT
INSIGHTS
SEARCH &SOCIAL AUDIT
EXISTINGASSETS
SEARCH &SOCIAL AUDIT
EXISTINGASSETS
SEARCH &SOCIAL AUDIT
EXISTINGASSETS
AUDIT ASSESS PLAN EXECUTE SOCIALIZE MONITORC.O.PContent Optimization Plan
CONTENT CATEGORY
• Quicktime Files• Windows Media Files• Flash Videos• Youtube Videos• Vimeo Videos• Facebook Videos• Twitter Videos
• PDFs• Word Docs• PowerPoint Docs• Press Releases
• All static image assets
• Blogs• Forums• Message Boards
• Recipes• News• Geo/Local
Digital