Transcript
  • 121

    50 1, 2013, 121156http://icr.snu.ac.kr/jcr

    * 2012

    ( 2012-15) .

    **

    *

    [email protected]

    ** [email protected]

    . 2009 1 1 2012 5 31

    . 291 , 347 . 6 , 3 , 5

    . , , , ,

    .

    ,

    .

    .

    K E Y W O R D S

  • 122

    1.

    , ,

    , ,

    . 1990

    ,

    1998 1

    .

    .

    1997

    .

    2004 NHK ,

    . 2011

    64.3% , 10.9% , 10.5%

    . 94.4%,

    1.2% . ,

    , 3 ,

    (, 2012).

    . 2000 (

    ) () .

    2(2)

    .

    . 2009 K-pop

    2 .

    . ,

    . 2.0

  • 123

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    .

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    (, 2002; , 2003, ,

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    2006; , 2006; , 2009, 2011).

    .

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    , 2009).

    . (Galtung & Ruge, 1965)

    .

    .

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    (Reese, 1991).

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    (Jenkins, 2006/2008),

  • 124

    ,

    (, 2005).

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    2.0 2009

    2012

    .

    2.

    1)

    (1)

    1997 . 1997

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    () () . 2004 CCTV , 2005

    . ,

    (, 2012). 2004

    , .

    1997 TV KNTV(Korea

    Now TV) , 2002

  • 125

    . 2004, NHK

    ,

    .

    ,

    (, 2005; , 2007; , 2009,

    2011).

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    .

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    (, 2012).

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    (, 2010). 2008

    (,

    2009).

  • 126

    K-pop

    , , 2.0,

    3.0

    .

    , K-pop ,

    . K-pop

    .

    , K-pop

    (, 2011).

    (, 2011),

    ,

    (Jenkins, 2006/2008).

    (2)

    K-Pop ,

    2000 .

    (, 2005; , 2005; , 2007).

    .

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  • 127

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    (, 2006; , 2006),

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  • 128

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    (mediated reality)

  • 129

    . (Galtung & Ruge, 1965)

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    (Tuchman, 1978)

    .

    (Gitlin, 1980; Entman, 1993;

    , 2012). , ,

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    2005),

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    2000) , ,

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    (stock phrase), , ,

    (tone)

    (contextual cue) ,

    (Entman, 1993;

    , 2009).

  • 130

    (2)

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    (, 2005; , 2006;

    , 2006; Hayashi & Lee, 2007). (2007)

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    . (2006)

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  • 131

    (2012) ,

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    (2008) ()

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    2004 2007 ,

    .

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    (market)

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    (Hayashi & Lee, 2007).

    . (2005) ,

    .

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  • 132

    ,

    .

    (, 2010, 2011).

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    .

    3.

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    1:

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    1-2:

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    1-3:

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  • 133

    2-1:

    ? ? ,

    ?

    4.

    1)

    , . 1948

    . , , . .

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    K-pop

    2.0 2009 1 1

    2012 5 31 .

    2) 1

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    1 ,

    . 1

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  • 134

    , , , , ,

    , ,

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    . ,

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    , 42, 249 291 . 2 1

    . 1 ,

    . 0.89. , . ,

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    / (/), () Digital News Archives .

    1 ,

    185, 162 347.

    3)

    (1)

    . , , K-pop,

    , , .

    ,

    .

  • 135

    (2)

    () . , /,

    / (, 2009 ).

    : . / : , , , , .

    / :

    (3)

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    .

    (Semetko & Valkenburg,

    2004).

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    (

    , 2012), , ,

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  • 136

    , , . : , ,

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    . /. . : , , , , /

    //

    . : , , , , , ,

    1.

    5.

    1)

    (1)

    225(35.3%) , ,

    .

    , ,

    . 291 47.4% 138

    .

    (15.8%), (15.5%)

    .

  • 137

    2(4.8) 43(17.3) 45(15.5) 16(8.6) 12(7.4) 28(8.1) 73(11.4)

    4(9.5) 19(7.5) 23(7.9) 46(24.9) 40(24.7) 86(24.8) 109(17.1)

    K-POP 0(0) 9(3.6) 9(3.1) 22(11.9) 20(12.3) 42(12.1) 51(8.0)

    10(23.8) 36(14.5) 46(15.8) 32(17.3) 25(15.4) 57(16.4) 103(16.1)

    0(0) 138(55.4) 138(47.4) 48(25.9) 39(24.1) 87(25.1) 225(35.3)

    26(61.9) 4(1.6) 30(10.3) 21(11.4) 26(16.0) 47(13.5) 77(12.1)

    42(100) 249(100) 291(100) 185(100) 162(100) 347(100) 638(100)

    x (df5) :73.866, p.000 x x x (df15) : 222.948, p.000

    2. : (%)

    , ,

    K-pop, , .

    3 ,

    .

    25.1%(87), 24.8%(86).

    (16.4%), (13.5%), K-pop

    (12.1%) .

    , , . 42 61.9%(26)

    , 23.8%(10) .

    ,

    . 42 6

    , K-pop .

  • 138

    , 138 55.4%. , , , , ,

    ,

    . 17.3%(43),

    14.5%(36) .

    , .

    25% ,

    10% .

    , , , , , ,

    KARA, K-pop .

    2009 K-pop

    , K-Pop

    . K-pop

    ,

    K-pop

    , 2000

    .

    (2)

    .

    , / 71.8% 209

    , (59, 20.3%),

    / (23, 7.9%) .2

    2 , 55.0% 160 . / .

  • 139

    16(38.1) 43(17.3) 59(20.3) 119(64.3) 103(63.6) 222(64.0) 281(44.0)

    / 0(0) 23(9.2) 23(7.9) 8(4.3) 9(5.6) 17(4.9) 40(6.3)

    /

    26(61.9) 183(73.5) 209(71.8) 58(31.4) 50(30.9) 108(31.1) 317(49.7)

    42(100) 249(100) 291(100) 185(100) 162(100) 347(100) 638(100)

    x (df2) :123.669, p.000 x x x (df6) : 133.294, p.000

    3. : (%)

    , 64.0%

    222 , / (108, 31.1%),

    / (17, 4.9%) .3

    61.9%(26), 73.5%(183) . 38.1%(16), .

    . , , 17.3%(43), 9.2%(23).

    .

    , ,

    .

    3 , 43.8% 152 , / 39.8% 138 .

  • 140

    (3)

    (17, 28.8%),

    (12, 20.3%), (11, 18.6%) .

    (100, 47.8%), (34

    , 16.3%), (37, 12.4%) .

    (7, 11.9%), K-pop(2,

    3.4%), (12, 20.3%).

    2 .

    , ,

    . , , ,

    23 .

    , (63,

    28.4%) (49, 22.1%) . K-pop, ,

    10%

    . / 31.5%(34

    ) , 24.1%(26),

    18.5%(20), 10.2%(11) . /

    17 6, 4, K-pop

    3. /

    , KARA

    , K-pop

    .

    ,

    .

    / 90%

    /

  • 141

    /

    /

    /

    /

    11(18.6) 0(0) 34(16.3) 17(7.7) 0(0) 11(10.2) 73(11.4)

    7(11.9) 2(8.7) 14(6.7) 63(28.4) 3(17.6) 20(18.5) 109(17.1)

    K-POP 2(3.4) 0(0) 7(3.3) 32(14.4) 3(17.6) 7(6.5) 51(8.0)

    10(16.9) 0(0) 36(17.2) 30(13.5) 1(5.9) 26(24.1) 103(16.1)

    17(28.8) 21(91.3) 100(47.8) 49(22.1) 4(23.5) 34(31.5) 225(35.3)

    12(20.3) 0(0) 18(8.6) 31(14.0) 6(35.3) 10(9.3) 77(12.1)

    59(100) 23(100) 209(100) 222(100) 17(100) 108(100) 638(100)

    138.933, df25, p.000

    4. : (%)

    , ,

    ,

    , , K-pop .

    2)

    ( ).

    .

    , /

    , , //

    .

  • 142

    6(14.3) 0(0) 6(2.1) 7(3.8) 7(4.3) 14(4.0) 20(3.1)

    6(14.3) 7(2.8) 13(4.5) 30(16.2) 17(10.5) 47(13.5) 60(9.4)

    8(19.0) 202(81.1) 210(72.2) 117(63.2) 95(58.6) 212(61.1) 422(66.1)

    / 0(0) 19(7.6) 19(6.5) 8(4.3) 8(4.9) 16(4.6) 35(5.5)

    // 22(52.4) 21(8.4) 43(14.8) 23(12.4) 35(21.6) 58(16.7) 101(15.8)

    42(100) 249(100) 291(100) 185(100) 162(100) 347(100) 638(100)

    x (df4) :20.201, p.000 x x x (df12) : 125.239, p.000

    5. : (%)

    , // 52.4%(22) , (19.0%), (14.3%) 10%

    . (81.1%) , //

    (8.4%), / (7.6%), (2.8%)

    , .

    63.2% 58.6% .

    (16.2%), // (12.4%), / (4.3%), (3.8%)

    , // (21.6%), (10.5%), / (4.6%), (4.0%) .

    .

  • 143

    (1)

    , ,

    . ,

    , , ,

    .

    ,

    . , , .

    , K-pop,

    .

    .

    ,

    3

    , ,

    .

    K-pop

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    .

    (2) //

    //

    .

  • 144

    .

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    . 2011 3 11

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    . //

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    ,

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    .

  • 145

    (3) /

    /

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    . . 19(7.6%) ,

    .

    , ,

    .

    .

    .

    .

    /

    . 2011 TV

    5,000

    .

    / .

    /

    . KARA ,

    , K-pop

    .

    . /

  • 146

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    .

    (4)

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    .

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  • 147

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    .

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    .

    6.

    ,

    , , ,

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    , ,

    SNS

    .

    . 2000

    , ()

  • 148

    . 2005 4 KOTRA

    114 80.5% 4 . 35.9%

    2 1

    4.3%(, 2006). ,

    . 2

    ,

    .

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    , ,

    .

    ,

    . .

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    .

  • 149

    . 62%

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    .

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  • 150

    1980

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    . 2004

    . ,

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    (, 2010, 2011). .

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  • 151

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  • 152

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    ,

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    K-pop .

    2012 10 11 9

    ,

    66% 4 (

    , 2012). .

    , ,

    .

    .

    .

    . ,

    .

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  • 153

    (2008). : . , 43, 457508.

    (2002). :

    . , 46 3, 546. (2005). . . (2008). :

    . , 25, 337361. (2005). .

    . 28. 345368. (2002). .

    .

    (2009). 10:

    . , 17 4, 122153. (2005). : .

    , 34, 221244. (2007). , . ,

    12 5, 414421.

    (2006). :

    . , 20 3, 198238. (2011). 100

    , , 55 1, 140168. (2006). TV

    . , & , 6, 4676. (2012). :

    20012010 . , 57, 202226.

    (2006). : , , . ,

  • 154

    29, 197230.

    (2004). . , 19 1, 746.

    (2006). . , ( 36), 162197.

    (2007). ( 2007-14). .

    (2012). 2011 . KOCCA (2012-10), 58.

    (2006).

    . , 13 25, 189213. (2009). .

    , 17 2, 529. (2006. 6. 4). , - .

    . (2005).

    . , 49 1, 133162. ( ) (2011). K-pop J-Pop

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    (JMIC)

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    (2006). .

    , (34), 196243. (2005). . , 19 2,

    846.

    (2003). , .

    (2009). :

    . , &, 11, 76122. (2010). ()

  • 155

    . , 36 1, 105133. (2011).

    : KAJA . , &, 20, 207239.

    (2007). , . : .

    (2004). . , 30, 3158.

    (2006). . , 6, 463497.

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    . , 9 3, 115132. (2005). :

    . , 19 3, 325360.

    (2005). : , , . : .

    () (2012. 12. 17). -2

    . [Online] Available:

    http://www.kofice.or.kr/g200_online/g200_online_01_view.asp?seq=8

    980)

    & ( )() (2007). 20( 20). : .

    ( ) (2007). : , , ( : , ,

    ). , 26, 6777./( / )

    http://database.yomiuri.co.jp/rekishikan/

    ( )

  • 156

    http://search.people.com.cn/rmw/GB/bkzzsearch/index.jsp

    () Digital News Archiveshttp://database.asahi.com/library2/

    Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 5158.

    Galtung, J. & Ruge, M. H. (1965). The structure of foreign news. Journal of Peace Research, 2, 6491.

    Gitlin, T. (1980). The whole world is watching: Mass media in the making and unmaking of the New Left. Berkeley: University of California Press.

    Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: NYU Press. () (2008). . : .

    Hayashi, K. & Lee, E. J. (2007). The potential of fandom and the limits of soft power: Media representations on the popularity of a Korean melodrama in Japan. Social Science Japan Journal, 10(2), 197216.

    Reese, S. (1991). Setting the medias agenda: A power balance perspective. In Anderson, J. (Ed.), Communication yearbook 14 (pp. 309340). Beverly Hills, CA: Sage.

    Semetko, H. A. & Valkenburg, P. M. (2000). Framing European politics: A content analysis of press and television news. Journal of Communication, 50(2), 93109.

    Tuchman G. (1978). Making news: A study in the construction of reality. New York: Free Press.

    Van Gorp, B. (2007). The constructionist approach to framing: Bringing culture back in. Journal of Communication, 57(1), 6078.

    : 2013.01.04

    : 2013.01.28

    : 2013.01.29

  • 312

    An Analysis of the News Coverage of the Korean WaveWith Special Reference to Chinese and Japanese Newspapers

    Soo Young JungResearch Fellow, Asia Center, Seoul National University

    Sae Kyung YuProfessor, Division of Media studies, Ewha Womans University

    Thispaperexaminesthereportingattitude,themeandprevalentframesinnewsrelatingtotheKoreanwaveinthemainstreamnewspapersinChinaandJapanbetween2009and2012.ThefloodoftheKoreanpopularculturefilms,popmusicandespeciallyTVdramasintotherestofAsiaaroundsincethe late1990sbecametobeknownastheKoreanwave,whichhasalsobeenswiftlymakingitspresencefeltinotherpartsoftheworldsuchasEurope.ThisstudyaimstoinvestigatetheKoreanWaveinAsia by analyzing theKoreanwave news of Chinese and Japanesenewspapers.Thetotalof291articleshavebeencollectedfromChinasPeoples DailyandJinghua Daily;347articlesfromJapansYomiuri Sinbun andAsahi Sinbunhavebeenanalyzed.ThefindingsshowedthatmoreKoreanWavenewswerereportedinpositiveperspectivethannegativeperspective,andculturalinterestframewasthemostpredominantframefollowedbycomparison/competition/cooperationframeinbothnations.Overall,wefoundthatthewaytheKoreanwaveisframedinthenewsreflects thedifferences incultureandnationalcontextand that ithasimportantimplicationsforpublicunderstandingandevaluationsoftheKoreanwave.

    K E Y W O R D S Korean WavePeoples DailyJinghua DailyYomiuri SinbunAsahi SinbunGenreAttitudeFrame


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