Download - gamfic.tv simple presentation
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Gamific.tvThe best way to manage interactivity on television
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TeamFranck
Loïc
William
Hugues
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Facts• 80% of TV viewers are using a
second screen while watching shows
• TV is still 34% of ads media market• Average age of viewers is around
50• 30 to 40% of time of commercials
on TV is competed by mobile device usage
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Vision
• The second revolution after the remote control• Giving control back to
the viewer• Creating commitment
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Product• TV application• Mobile application– Standalone– API–Web App
• Back-Office• Communication server
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Market
• 160+ DTT broadcasters managing HbbTV in Europe
• Cable operators and IPTV are coming in
• Worldwide opportunity
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Things you won’t find anywhere else
• Team or micro community of viewers
• Friendly competition (or serious one)
• Dual screen management• Complete platform access
including statistics• Entertaining viewer during the
show and also during TV ads
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Business model• Very first freemium model
for this kind of service• Viewer identity is known and
his interactions are valuable• Advertiser can multiply the
impact of his messages• He has a direct access to
the final customer
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Standalone application modele• Application as POC without TV
management and no deal with broadcasters
• Free application with in app. payment for credit and prizes
• Estimated revenue– 2013 : 100 K€– 2014 : 600 K€
• Revenue sharing with games creators
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Transmedia producers solution
• Commit viewer during linear show
• Taylor made gameplay• Programmed or manual
mode interaction model
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Futur of TV
Thank you