Gamific.tvThe best way to manage interactivity on television

TeamFranck

Loïc

William

Hugues

Facts• 80% of TV viewers are using a

second screen while watching shows

• TV is still 34% of ads media market• Average age of viewers is around

50• 30 to 40% of time of commercials

on TV is competed by mobile device usage

Vision

• The second revolution after the remote control• Giving control back to

the viewer• Creating commitment

Product• TV application• Mobile application– Standalone– API–Web App

• Back-Office• Communication server

Market

• 160+ DTT broadcasters managing HbbTV in Europe

• Cable operators and IPTV are coming in

• Worldwide opportunity

Things you won’t find anywhere else

• Team or micro community of viewers

• Friendly competition (or serious one)

• Dual screen management• Complete platform access

including statistics• Entertaining viewer during the

show and also during TV ads

Business model• Very first freemium model

for this kind of service• Viewer identity is known and

his interactions are valuable• Advertiser can multiply the

impact of his messages• He has a direct access to

the final customer

Standalone application modele• Application as POC without TV

management and no deal with broadcasters

• Free application with in app. payment for credit and prizes

• Estimated revenue– 2013 : 100 K€– 2014 : 600 K€

• Revenue sharing with games creators

Transmedia producers solution

• Commit viewer during linear show

• Taylor made gameplay• Programmed or manual

mode interaction model

Futur of TV

Thank you