@webmarketing123 #123webinar
Got Video? B2B Marketers’ New Secret Weapon for Lead Gen & SEO
Alex DunksSenior SEO AnalystWebmarketing123
Dane FrederiksenPrincipal
Digital Accomplice
@webmarketing123 #123webinar
Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results.
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
2012 WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES
@webmarketing123 #123webinar
Are the slides available?
Tweet today’s event using #123webinar
Stay informed by following us.
Ready to take the next step with us?
Some Practical Matters
Yes! Just email [email protected]
Request a Complimentary SEO Assessment Today.
@webmarketing123
facebook.com/webmarketing123
webmarketing123
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
The Power of Visual Storytelling
@webmarketing123 #123webinar
What Can Video Do?
• Grab people's attention
• Bring your ideas to life
• Tell your story in less time
• Make your website stickier
• Create a buzz and be found
• Update your brand for the 21st century
The Power of Visual Storytelling
@webmarketing123 #123webinar
Drive Revenue
• Content Marketing
• Demand Generation
• Sales Enablement
Strengthen Your Organization
• Training
• Internal Communications
• Investor Relations
The Power of Visual Storytelling
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
50% of internet traffic is video (Cisco)
24 million U.S. smartphone users are regularly watching online videos on their phones
2.5 days of video uploaded every minute
4 billion daily views on YouTube
The Business Case for Video
@webmarketing123 #123webinar
The Business Case for Video
400% higher engagement than static content (flimp)
2-3 times higher email click-thru rates (forrester)
64% increase in prospect’s propensity to buy after watching video (internet retailer)
9% increase of time spent on website(internet retailer)
Online Video Effectiveness Shines
@webmarketing123 #123webinar
Video has become a critical information source for senior executives75%* of Executives are viewing work-related videos on business-related websites weekly (Interactive Media Strategies study, 2011)*quadrupled since similar study in 2007
Work-related video is driving executives to take action.65% of viewers will visit vendor’s website. 53% conducted an online search.
The Business Case for Video
@webmarketing123 #123webinar
The Business Case for Video
Have you used Video for Marketing?81% yes, 13% considering, 7% no (Web Video Marketing Council Q4 2011)
Half of B2B marketers are increasing use of online video, ⅓ “aggressively” increasing, and only 15% have no plans.
(B2B Magazine Survey, 2011)
B2B Marketers employing Video: rising from 42% in 2010 to 52% in 2011, and a 36% increase in confidence.(B2B Magazine Survey, 2011)
@webmarketing123 #123webinar
Video is a Social play:We read alone but watch in groups
54% of senior executivesshare work-related videos at least
weekly
@webmarketing123 #123webinar
Cost Savings:
How many Customer Service Calls could be avoided if you had Video FAQ?
The Business Case for Video
@webmarketing123 #123webinar
Revenue Impact:
What if you could measure the impact of video on closed deals?
The Business Case for Video
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
The SEO Value of Video
An indexed video stands a 50X chance of ranking on first results page than any textual page.
And a 41% higher click-through rate than a plain text ad.
(Forrester Research)
(ReelSEO)
@webmarketing123 #123webinar
The SEO Value of Video
Titles
URL
Tags
Captions or Full Transcriptions
SEO
Titles Tags
URLsCaptions or Transcriptions
@webmarketing123 #123webinar
MobilityCentral | simple, powerful mobility management
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
1. Develop a Clear Goal
5 Principles of Successful Video
@webmarketing123 #123webinar
2. Match the Message to the Medium
5 Principles of Successful Video
@webmarketing123 #123webinar
3. Flexible Distribution
4 Principles of Successful Video
@webmarketing123 #123webinar
4. Embed Your Video in a Branded Environment
4 Principles of Successful Video
@webmarketing123 #123webinar
MobilityCentral | simple, powerful mobility management
4 Principles of Successful Video
@webmarketing123 #123webinar
The SEO Value of Video
@webmarketing123 #123webinar
5. Establish Your Metrics
4 Principles of Successful Video
@webmarketing123 #123webinar
6. Supercharge Your Email with Video
4 Principles of Successful Video
@webmarketing123 #123webinar
The SEO Value of Video
1
3
Agenda
2
6 Principles of Successful Video4
3 Month Game Plan4
The Power of Visual Storytelling
The Business Case for Video
@webmarketing123 #123webinar
Cultivate Your Storytellers
@webmarketing123 #123webinar
Repurpose Existing Content
@webmarketing123 #123webinar
Start at the Top... and the Bottom
Company Profile
Simple How-to
@webmarketing123 #123webinar
WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH TARGETED, COST-EFFECTIVE DIGITAL MARKETING
@webmarketing123 #123webinar
Thank you! We invite you to:
Get a Video Consultation• Discuss how video can further your business
objectives• Develop a Game Plan to start developing and
deploying content that yields measurable results.
Get an SEO Consultation.Learn how Search Engine Optimization can:
• Improve organic search rankings• Attract more quality prospects• Convert more leads
Request an SEO Consultation: [email protected]
Request a Video Consultation: [email protected]