Download - Leveraging GoSeeOregon.com
Leveraging “Go-See”
Bryan WhiteDirector of Interactive Strategy, Travel
Portland
& Mo Sherifdeen
Interactive Marketing Manager, Travel Oregon
Why GoSee?
OREGON. WE LOVE DREAMERS.
1. A place for Oregonians and fans to share their stories (stories resonate more than ratings/scores)
2. Opportunity to stay relevant with today’s consumers who’re looking for authenticity and objectivity
3. Allows us to proactively respond to customer service issues
Ahh…Stories.
Current Statistics
GoSeeOregon.Com + GoSeePortland.com:
GSO: Average of 12,000 visitors/month Over 4,000 registered Nearly 500 Users with Profile Photos Over 3,000 Tips Over 600 Tips with Photos Most content for Portland, Corvallis,
Eugene
Engagement High…
0
10
20
30
40
50
60
70
GSO Blog SEM DisplayEngagement
Content You Can Use
There is already content for many Oregon towns, cities and regions in GoSeeOregon.com
Simplest: Link to your town / city from your site
Embed “Guide” Maps created at GoSeeOregon.com in your websites
Use Newsfeed Content in your websites and other content
OREGON. WE LOVE DREAMERS.
Example: Lincoln City
OREGON. WE LOVE DREAMERS.
Content for Locations Statewide
OREGON. WE LOVE DREAMERS.
So How Do I Leverage it?
“Editorial” Opportunities– Embeddable DMO “guides”– Embedded destination content on
your site (via RSS feeds)– Special promotions to increase
tips/reviews
Paid Opportunities– PPC/targeted advertising module
Embeddable Guide Maps
“Guides” are user-created maps of collected locations that any user can create
Guides can be embedded on your destination sites– Use to enrich existing editorial content– Provides additional perspective via
User-Generated-Content on GoSeeOregon.com
OREGON. WE LOVE DREAMERS.
Example: Guide on GoSeeOregon.com
OREGON. WE LOVE DREAMERS.
Guide Embedded in DMO Site
OREGON. WE LOVE DREAMERS.
Guide Maps: Simple to Embed
1. Create your guide at GoSeeOregon.com
2. From the URL of your guide, note the ID of the guide
3. Insert this ID in 1 line of boilerplate “iframe” HTML
4. Include this line of HTML where you want the guide to appear in your site
OREGON. WE LOVE DREAMERS.
Location Tips Newsfeeds
All places - cities, towns, individual properties (anything – hotels, dining, attractions, etc.) have an associated “Newsfeed” at GoSeeOregon.com
These newsfeeds use the RSS standard : While integrating newsfeeds is dependant on server platform, host, etc., there are many existing implementations to use / follow
OREGON. WE LOVE DREAMERS.
Travel Portland Newsfeed Example
OREGON. WE LOVE DREAMERS.
Travel Oregon Integration Example
OREGON. WE LOVE DREAMERS.
Latest Tips Feed
OREGON. WE LOVE DREAMERS.
Promotions – Travel Portland
Links to GoSeePortland.com from front page in form of “Recent Tips” newsfeed + static, promotional links – drives traffic but little engagement
Calls-to-action included in e-newsletters drive traffic, deeper engagement
Incentive programs drive deepest engagement/ spur content creation
Dining card incentive for creation of three tips per user drove creation of 800+ accounts and nearly 1000 tips in a 60 day period
OREGON. WE LOVE DREAMERS.
Other Ways to Encourage Involvement
Encourage visitors to share their stories– Encourage your members and partners to
encourage their customers / visitors to share their stories
Link from your website to GoSeeOregon.com Include links and tips from
GoSeeOregon.com in newsletters / e-newslettters
Encourage your promotional partners to use these tools as well
OREGON. WE LOVE DREAMERS.
Promotional Partners Linking to Guide Maps
OREGON. WE LOVE DREAMERS.
Paid Opportunities
Targeted search: Targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs. Ads can be targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs.
Appx. $30 per month ($1/day) Details: Contact Martin Stoll,
Come On In…the water is fine…
The conversation is happening with or without you
Brand advocates are vocal
They write positive reviews (90% of the time!)
Thanks!
